Introduction:When you're at a low point, what's your greatest ability? Today with you**.
Yesterday, a sudden heavy snowfall made the whole Wangjing extremely enchanting.
I've loved snow since I was a child, and as I got older, I had another level of understanding about snow: Isn't cold also a kind of education on a snowy day? Towering trees cannot grow in the greenhouse, and children cannot grow strong bodies without being tempered by rain, snow and frost. The same is true for doing business. Recently, whether it is Mr. Ma or Liu Qiangdong, they have spoken out on the intranet one after another, and there is actually only one meaning expressed:Good companies are all children in winter. The temporary trough is not terrible, the key is to have the courage to climb upward. From them, I saw the 3 greatest abilities of entrepreneurs at the trough:Don't lie flat, dare to go to zero, and can break the game. 
Do not lie flatAccording to the "LatePost" report, on December 9, Liu Qiangdong replied to an employee on the intranet about the complexity of the ** mechanism and the lack of implementation in place, saying, "These suggestions point to the company's pain points, which are all real problems and must be changed." Otherwise we have no way out. At the same time, he said, "I will not lie down no matter what, and I hope that my brothers will never lie down....The foundation of Jingdong is still there, and I believe that we will definitely get out of the trough. Any person or company will go through several peaks and valleys to achieve greatness. ”The word "lying flat" is very popular online. Many people feel that work and life are very hard, and if they lie flat, they will not be so hard. But everyone's definition of life is different, some people face the trough and choose to lie down to escape the pressure, and some people will face difficulties, meet challenges, and struggle. In my opinion,A true entrepreneur will not lie flat. Why? Because entrepreneurs shoulder heavy social responsibilities, there is no way back. To put it mildly, the business status of each enterprise is related to the livelihood of employees, and behind it is a family. To put it more broadly, market vitality comes from people, especially entrepreneurs. Only when the enterprise is better, the people's material and life will be abundant, everyone will have a job, and the society and people's livelihood will be better. Only then can the economy develop, and only then can 10 million college graduates be settled. So, the harder it is, the more you have to get through. 
Dare to go to zero
At the end of November, Pinduoduo's market capitalization surpassed that of Alibaba for the first time. An Ali employee posted on the intranet and sighed: That inconspicuous slash is about to become a big brother. After seeing it, Mr. Ma replied to the post, expressing his blessings to Pinduoduo, and at the same time asked employees to put forward more constructive opinions and suggestions, especially innovative ideas. He firmly believes that Ali will change, and Ali will change. He also encouraged everyone," he saidAll great companies are born in the winter. The era of AI e-commerce has just begun, and it is both an opportunity and a challenge for everyone. "It's not easy to be a boss, and it's even harder to be a boss all the time. After being in office for a long time, the boss will be superstitious about his own successful experience, and feel that he knows everything, and there will be no teacher. There is a concept of "loss aversion" in psychology, which means that it is more difficult to accept a loss in the face of the same amount of gains and losses. As long as we have paid and achieved achievements, even if we have faintly felt useless now, we are unwilling to admit it, so we would rather make mistakes again and again, and finally be abandoned by the times. As business operators, we must have the ability to dare to return to zero. This has two meanings: the firstEmpty cup mentality. Don't stand on the credit book of the past and be complacent, always leave an empty cup in your heart, zero yourself in, accept new ideas, acquire new knowledge, and adapt to new environments. The second,There are no limits。What people are most afraid of is that they set limits on themselves, draw rules and regulations for themselves, and feel that they can't do this, and they can't do that. Actually,Opportunity is hidden in the crisis, and the more difficult the time, the more it can detonate the latent energy within us。Break through yourself, create innovation, and achieve new achievements in zero. Dare to return to zero, there will be gain. 
Can break the gameThere is no predicament that you can't get out of, and there is no trough that you can't climb. Only by daring to break the situation can we get out of the predicament and break the deadlock. At the beginning of 2020, due to the epidemic, yeast faced a life-and-death battle. We are doing consulting services, so almost all the business is down. Because of the epidemic, all offline businesses can no longer be carried out. I took stock of the money on our books with the treasurer, and without reducing expenses, we only had enough money on our books to spend 6 months. So what to do? We must start the transformation as quickly as possible, and put the income in the two baskets of ** and online. So, Yu Tou and I called the employees one by one to communicate about it. I personally selected 10 employees to come out, formed a ** operation team, and started to do live broadcasts and short broadcasts. At that time, it was really difficult, we didn't know anything about doing live broadcasts, everything was slowly groped and stumbled. In the end, it only took us 25 days to achieve the online revenue to the offline income, to achieve the goal of walking on two legs online and offline, and also to achieve the growth from 0 to 1 million followers in one year. Therefore, at the trough, we must have the best power to hit the bottom and be able to break the game. How to break the game? I think the most important thing is 3 things:Think clearly. We have to think clearly about what to do, think deeply, see through the puzzle, and find the key point to solve the problem. Find the right person. How to do this thing and who to let do it, we must think clearly. Find the right person and let him do the right thing, so that we can get the right result. Penetrate and penetrate. Finding the entry point, we must implement it in place, and we will not give up without taking the results, no matter what kind of fine granularity we do, we must get the results. Think about it, do it, get it, and break the game. Writer Geisel famously said, "When something bad happens, you have three options: you can let it define you, let it destroy you, or let it make you stronger." "What about you, which one do you choose?