Apple iPhone 15 lost to Huawei Mate 607 times sales!Cook was happy about the change behind it
In the high-end mobile phone market, the eyes of the national market are almost focused on Huawei and Apple!At that time, Huawei's shipments were limited, most of the orders were exchanged from Apple, and Huawei lacked checks and balances in the high-end market, over the years, Apple almost completely dominated the high-end market, a company won more than half of the revenue in the high-end market, just after the emergence of the mate60 series, finally withdrew a game.
After the overseas reverse mechanism completed the dismantling of the mate60Pro, it was determined that the Kirin 9000S inside the fuselage was indeed made by a Chinese company, breaking the blockade of Western technology, coupled with a smooth system, a drop-resistant fuselage and screen, a first-class fuselage performance, and a satellite SMS that pierced the sky, and a call function, which not only made Huawei Mate60 hard to find, but also won a 99% praise rate. A 1% negative review is also a lot"Conspicuous packaging"Ratings given in order to attract attention.
On the other hand, Apple, the iphone15 series is facing many complaints, such as **high, using a process that rarely appeared before, serious heating problems, lack of innovation, squeezing toothpaste, rhythm thunder in the same place, plus the transfer of the ** chain to India, leading to the market consensus: Apple will lose to Huawei!Is this really the case?
The more you get reprimanded, the better the sales"The laws seem to be tailor-made for Apple!
Some time ago, an investigative agency conducted an investigation on Huawei's Mate60 series and Apple's iPhone 15 series. In the first three days of the Mate60Pro series, the sales of the Pro version totaled about 800,000 units, and Huawei is still stocking, and industry analysts conservatively estimate that the shipment of the Mate60 series is around 20 million units.
The initially lackluster design of the iPhone 15 led to word of mouth"Disconnected", but after the iPhone 15 series pre-order sales hit a new record, Apple's official website was stolen.
Perhaps the carrying capacity of Apple's official website is not satisfactory, which cannot be judged from the sales of the iPhone 15 and Mate60 series. The easiest way to do this is to compare data from third-party platforms.
On an oriental platform, the number of reviews of Huawei Mate60 and Pro series is more than 50,000, while the number of reviews of iPhone15 and Pro series is more than 350,000, which is almost 7 times that of Mate60 series, and according to a similar ratio of the same platform, the sales of iPhone15 are almost 7 times that of Mate60 series.
I think Cook must be very happy this time, the iPhone 15 was snapped up in the crusade, and there was no embarrassing situation of complaining about sales due to lack of innovation. Why is this happening?
First of all, the market pattern has been formed, Apple has already established a high-end, luxurious, and strong brand positioning in the consumer group, blind worship, in fact, it is a portrayal of many domestic consumers in reality, and fruit fans are recognized as it"Apples"this logo. Although the iPhone 15 is lackluster and lacks innovation, it surpasses Huawei. In the homogenization of the mobile phone market, the ability to innovate can impress consumers the most.
Secondly, better hardware can indeed bring a better experience to the product, such as the iPhone15Pro3nm process A17 processor, which can already run PC-level 3A masterpieces;Sony's latest high-speed sensor, with stronger imaging capabilities, has increased the competitiveness of the iphone15 series in the short eraCoupled with Apple's unique smooth iOS system, it adds a lot of points to the iPhone 15 series. The iPhone 15 series has a lot to offer.
In addition, Apple's first support5G、iPhone12 series with a new design has reached 100 million units worldwide,Once set a record for Apple's sales,With the high radiation iPhone12 series**,Coupled with the upcoming replacement cycle,Only this part of the replacement tide can bring sales stimulation to the iPhone15 series,Not to mention that Apple has a new machine replacement group every year,200 yuan in the pocket can not go out,But users who can use iPhone。
Of course, the sales of the Mate60 series are inferior to iPhone15, which does not mean that Huawei has suffered a loss, Apple relies on the global first-class chain system, the industrial chain has a clear division of labor, and everything is focused on Apple. And Huawei Mate60 relies on"Debottlenecking"The production line, especially the chip industry chain, not only needs to be further improved, but also needs to be kept strictly confidential.
But don't worry once"Eliminate the false and keep the true"The industrial chain has been opened, and I believe that after continuous polishing and improvement, Huawei can once again leave Apple behind, and we still need to give Huawei and related industry chains a little time, patience and encouragement!