"The Rise of Chinese Brands, the Legend of Domestic Products" Recently, a Divine Comedy MV called "The Legend of Dandruff" has caused heated discussions on the Internet. This song was released by the Yujie brand, and the singer of the song is Gong Linna, the mother of the Divine Comedy.
In the MV, Gong Linna plays the owner of a shampoo shop, showing the audience the strength of domestic products by showing the troubles of contemporary young people. This song not only incorporates contemporary pop elements, but also adds traditional Chinese opera singing, showing the brand's determination and enthusiasm for the rise of domestic products.
China's supermarket industry entered a stage of rapid development in the 90s of the last century, and after 2000, it entered a leapfrog development.
Foreign brands have quickly entered the Chinese market with the rise of the domestic supermarket industry, while domestic brands need to rely on excellent quality and core technology to break through. However, with the increase of consumer demand, brands not only need to have core technologies, but also need to constantly innovate and iterate technologies in order to maintain the possibility of sustainable development.
Taking the shampoo industry as an example, with the change of consumer demand, brands need to constantly update their technology, such as being able to supple, but also to be able to remove dandruff, control oil, repair, and even prevent shedding.
Therefore, domestic brands need to have the ability to continue to innovate in order to adapt to market changes.
The Yujie brand has demonstrated its confidence and strength in Chinese technology in the Divine Comedy MV. Gong Linna incarnated as a domestic brand Yujie, showing the brand's core technology and patent achievements, and showing the audience the energy and strength of domestic products.
This marketing method allows consumers to see the energy and self-confidence of domestic products, and also shows Yujie's deep cultivation in the research and development of cleaning and care products in the past 20 years.
After 20 years of deep cultivation, the products delivered to consumers by Yujie brand are the answer sheet after in-depth scientific research. Yujie focuses on the in-depth scientific research of scalp and hair, has applied for more than 160 authorized invention patents, and applied patented technology to products.
In addition, Yujie also released the "Chinese Scalp Microecology Health Research*** to show its research results in the field of scalp microecology.
While adapting to the fragmentation of media channels, Chinese brands also need to adjust their marketing ideas and fission new tactics to adapt to the present. Yujie's 20 years of experience in the research and development of cleaning and care products enables it to stand out in the current market competition.
To sum up, domestic brands need to continue to innovate and keep their core technologies updated in order to be invincible in the market competition.
The Yujie brand showed its strength in the research and development of cleaning and care products in the past 20 years through the MV of the "Anti-dandruff Legend" Divine Comedy, showing the audience the energy and strength of domestic products.
Looking to the future, we can expect that in the era when domestic products will become the mainstream, a large number of Chinese brands that have practiced legendary and peerless martial arts have returned to their places.