Recently, Brother Xiao Yang's beef ** activity in the live broadcast room once again aroused widespread attention from netizens and **. He declared that as long as 89For 9 yuan, you can buy 4 catties of Australian original grain-fed beef, which sounds really tempting. But soon, this seemingly beautiful ** event was shrouded in some doubts.
We have to figure out what raw cut beef is. As the name suggests, raw cut beef is a pure cut of meat that has been cut directly from the cow and has not undergone any addition, watering, curing, or bonding treatment. In stark contrast, synthetic beef, which is made by gluing ground meat together from carrageenan, is naturally a world away in cost.
Now the question is: Is this kind of "bargain" advertised by Brother Xiao Yang really reliable? Let's do a simple math. According to his **, 4 catties of beef only cost 899 yuan, which is about 22 yuan per catty. But if we look at it from a cost perspective, this ** seems a bit unreasonable.
Assuming that the draw in the live broadcast room is 15 yuan, the brand has to earn 10 yuan, plus the cold chain transportation and processing costs are about 20 yuan, then the simple cost has reached about 11 yuan per catty. This cost is even lower than that of regular pork on the market**, which seems unlikely for claimed Australian grain-fed beef.
In this regard, netizens continue to question it. Some wonder if this is so-called "synthetic meat" – a product made from low-cost minced meat that is processed and bonded. Although Brother Xiao Yang tried his best to ensure that it was pure beef with "no splicing, no water injection, no pickling, zero addition and no synthesis" in the live broadcast, this claim was a little pale in the absence of specific evidence to support it.
So far, the Market Supervision Bureau has intervened in the investigation. It has to be said that this is not the first time that such incidents of alleged false propaganda have occurred, and each time there seems to be no clear result. This not only confuses consumers, but also has an impact on the integrity of the entire shopping environment.
As consumers, we naturally want to be able to buy good quality and affordable goods, but at the same time, we don't want to be deceived by false propaganda. In this seemingly transparent era of information, in fact, a lot of information is still ambiguous, making it difficult for consumers to distinguish between authenticity and fakeness. In this case, we need a strong regulatory mechanism to protect the rights and interests of consumers and ensure the fairness and transparency of the market.
Finally, regardless of whether Brother Xiao Yang's beef ** is really worth the money, this incident reminds us of an important thing as consumers: when pursuing "cheap", we should keep a clear head, rational analysis, and avoid being blinded by overly gorgeous advertising words. In the age of the internet, information spreads rapidly, but this also means that disinformation and exaggerated propaganda are more likely to spread. Therefore, as intelligent consumers, we need to learn to think independently, make prudent judgments, and not just rely on ** or advertising to make purchase decisions.
Let's take a look at the model of live streaming. Live streaming has gained popularity for its intuitive and interactive nature, making shopping more lively and fun. However, this model also has its weaknesses. In the atmosphere of live streaming, consumers may be influenced by emotions and make impulsive purchase decisions. This requires us to maintain a certain degree of rationality and vigilance while enjoying the convenience of live streaming.
Another aspect of the Xiao Yang incident is that we, as consumers, should have reasonable expectations for the quality of the product. On the one hand, we can't buy blindly just because it's cheap; On the other hand, it cannot be completely denied that some products may indeed be cost-effective. The key is that we need to be able to identify and judge. This is not only the identification of goods, but also the screening of information.
From a regulatory perspective, this incident also highlights the necessity and urgency of market regulation. Regulators need to monitor and regulate the live streaming sector more strictly to ensure that all products sold are authentic, legal, and meet quality standards. In addition, severe measures should be taken to crack down on those who deliberately mislead consumers, so as to safeguard the fairness of the market and the rights and interests of consumers.