How to do Christmas marketing?This is a problem that every brand has to face. If you still follow the old method, simply arrange a Christmas tree, put a Santa Claus, and get a discount**, the brand Christmas marketing will be wasted, and it will become the brand Christmas**.
Christmas is an annual consumption point, and it is also a natural opportunity for the brand to be colorful. How to make Christmas marketing colorful, this article has compiled 7 brand Christmas marketing methods for you to be inspired.
The essential difference between an immersive scene and "decorating a Christmas tree and putting a Santa Claus" is that a comprehensive Christmas atmosphere is constructed, just like IKEA's experiential marketing, giving customers a panoramic Christmas scene.
In 2021, Li Jiaqi applied XR technology for the first time in the live broadcast room, so that no matter how small the live broadcast venue is, it can highlight the huge visual impact, allowing the audience to "see the unseen and whimsical". In 2023, Andy Lau will open a live broadcast, with the number of people exceeding 10 million+ in 6 minutes and 100 million+ in 2 hours, which has become a major peak of Douyin live broadcast, and also uses XR panoramic live broadcast.
How to do brand Christmas marketing?Online can be used with the help of XR panoramic live broadcast to create immersive scenes;Offline can be arranged in all scenes, and AR technology vividly interprets the immersive experience of Christmas offline.
Coca-Cola once launched a TV commercial in Spain to express Santa's annoyance, people who are immersed in the Christmas cheer will not think that Santa Claus, who conveys happiness, will also be troubled, because it can't make everyone happy.
Coca-Cola took advantage of the situation to express its values, first suppressed and then raised, and expressed in a turning point: "Old man, don't worry about it!".In fact, if you want to have a happy one, it's very simple, bring him a bottle of Coca-Cola!”
Others are doing it with Christmas, but Coca-Cola is quite brilliant, and through Christmas marketing, it conveys brand-related beliefs: "Don't care about everything you are told, don't listen to those nonsense truths, life will give us more warmth, don't miss these little things in life because of 'obedience'." ”
Sharing life is the cutest habit of modern people, which makes brand marketing more possibilities. Group photos and frames are basically a must-have topic for brand marketing. But many companies are still engaged in the old-fashioned marketing method of taking photos with Santa Claus with you.
In fact, consumers have entered the era from the first era, and in the context of this brand marketing, the brand side should upgrade from taking photos to leaving the first era for consumers.
On the surface, consumers are in urgent need of being motivated and driven. If you just sit back and wait for consumers to come to the door themselves, most of them will be disappointed. As one of the most motivating practices, competitions are a powerful tool for brand marketing.
In the marketing communication for Zhou Heiya, Zhuo Pu in the communication of the brand's full-case marketing, for Zhou Heiya to plan the experience of drainage, go deep into colleges and universities, set off a draft boom, in just one month, the number of fans surged by 47,000 people, in the young group, especially among college students, Zhou Heiya's influence has been significantly improved.
Christmas marketing is naturally themed and can be used to plan a series of interesting contests, such as Christmas-themed photo contests.
Consumers have an eternal pain point at Christmas, what to give. For the party who buys the gift, what gift to give is a headache for the vast majority of people.
Therefore, how to design gifts, output values, give customers Christmas gift plans and social currency for gifts, help customers reduce the cost of choice, increase social currency, to a large extent, can determine the success or failure of Christmas brand marketing, and bring real conversion to the brand.
How to do brand Christmas marketing?You can give consumers a gift list, including different scenes and different groups of people, and create a social currency for customers with brand values, so that consumers who have gift needs can directly sit down.
Consumers have no reason to pay attention to you and approach you for no reason. Consumers need to be guided. Taking a brand's offline store as an example, you can cooperate with a shopping mall to have a Christmas tour and elevate the shopping experience to a play experience.
To do a good job of tour routes and strategies for consumers, just like going out to travel, carefully design the first stop, the second stop, the third stop, must play, must eat, must check in, interlocking, so as to start from the experience design, to give consumers a Christmas tour with a rich play experience.
Online game event planning can be used as a reference, such as the Legendary World Prayer Tree event. Pray for a gift on the tree with the prop "Spirit Talisman" and pray which one is which. At Christmas, Christmas trees naturally have this gene.
Whether online or offline, brands can learn from games and turn them into games, such as activities such as a Christmas tree and a national shake. For example, if you buy a single order, you can use the "spirit talisman" to pray for a gift on the Christmas tree, as long as it is fun, everything can be used for reference. Make shopping a game.
What are the other good ways to brand Christmas marketing?Zhuo Pu is over throwing bricks and jade, and then I will hand it over to you.