I think that not only catering people, but also many catering novices have certain fantasies about tea shops, and they always think that they can open a bubble tea shop, whether it is as a sentiment or a business. It may be precisely because of this that the milk tea industry has always been one of the hottest catering businesses.
Even though everyone is talking about coffee now, in terms of the total number of stores and the number of new stores opened, tea is still the main drink. As a friend of mine said, it's okay to use coffee for a while, but when you're alone, you still like to drink lemon tea or milk tea, after all, you're Xi to it.
The competitive pressure of tea has not been reduced, especially this year, it is no exaggeration to say that although there have always been stores that are closing, the number of newly opened stores is still far more than the number of closures.
This also means that the competitive pressure of tea has not decreased, but is increasing, of course, this cannot prevent someone from entering the industry. Yesterday I chatted with a boss who is now joining a hot pot restaurant. Talking about the recent tea industry, he said that he also opened one at the beginning of this year, but it was not done well, and it was closed after half a year.
He joined a lemon tea brand that is currently more popular on the market, at the beginning of the year, the popularity of lemon tea was still relatively high, he heard that this brand was going to open a thousand stores this year, and felt that it was still relatively powerful, so he joined, because of the relationship between acquaintances, the whole down also invested about 400,000 yuan.
At the beginning of the year, the business was indeed good, and it may also be the reason for a certain brand power, there were not too many activities, and many customers took the initiative to order food, but the good times did not last long, and the business suddenly had a serious decline, and the headquarters suggested that he could only do activities.
After a whole group of activities, the business is going up, but the profits are also beyond their means, because the location he chose is still quite good, so the rent is more expensive. He also talked to the landlord about the rent, but the landlord meant that if he didn't rent, someone would rent at any time, and he couldn't talk about it, so he opened the store for half a year, and closed it directly after three or four months of loss. He said it was the shortest half-year boss he had ever been a boss.