Behind the forced shopping of tour guides, are they not afraid of complaints or is there another reason?
Whether in the past or now, there are many people who force guests to buy things, especially with the increasingly strict management of the tourism industry, and even tour guides to force tourists to consume. How can these guides still "commit crimes against the wind" and not be afraid of being scared?Or, what's the secret here?I think there are two reasons for this boldness.
1.Economic benefits: Some guides and travel agents force tourists to buy goods in specific shopping malls, so as to obtain certain profits. This is because malls offer great discounts to guides and tour operators, so they tend to bring customers to those stores. This commission even exceeds their monthly salary, which is why they are so bold and force customers to buy things. After all, it's in their vital interest, that's why they're doing it. However, in practice, it often makes travelers feel forced to buy, and then feel dissatisfied with their travel plans and complain.
2.Lack of management and punishment: Due to poor management or lack of effective punishment methods in some scenic spots, tour guides and travel agents openly threaten tourists to make purchases. They just catch the tourists who do not understand the local laws and regulations, and try to use violence for personal gain. Some people are forced to buy things, and they admit it. Because not enough evidence was collected, the matter was closed. Even if there is solid evidence, there will not be much punishment, which is why some people will force customers to buy things so unscrupulously.
3.Tourist information asymmetry: Tourists' unfamiliarity with the local environment, culture and business leads to their disadvantage in the incomplete information environment. They have trouble discerning which shops are legal and which are partners of travel agencies or guides, so they are well taken to buy something. Nowadays, there are many ways to force buying, not necessarily by force, otherwise, it will arouse their disgust, and even secretly collect evidence. In this case, some guides will also take advantage of their emotions and put on a pitiful appearance to lure tourists into buying what they want. Many people buy things because of their kindness, but the price of those things is much cheaper than what they buy, which is equivalent to "buying things".
4.Strong market competitiveness: In some popular attractions, there is considerable competition among tour guides. In order to obtain greater business and profits, some tour guides will resort to improper methods such as coercing customers to buy to attract or retain customers. With the development of tourism, if they want to attract more people, they must use a lower **, and such a ** cannot make up for their losses at all. Some travel agencies will evaluate the tour guide after completing the required sales, and evaluate them. As a result, some guides force visitors to buy merchandise in order to meet the company's performance metrics.
To solve these problems, it is necessary to start from several aspects, such as strengthening supervision, punishing illegal acts, and enhancing tourists' awareness of protecting their rights. In the process of traveling, it is necessary to strengthen one's own protection ability, and try to choose a reputable tourist or guide to avoid falling into a dangerous situation. However, no matter what the reason, forcing tourists to buy goods in the scenic area is a violation of the professional ethics of travel agencies and infringes on the legitimate rights and interests of tourists. To this end, travel agencies and tour guides should consciously follow the rules of the industry, consciously fulfill their professional ethics, take high-quality products as the purpose, and put an end to the practice of forcing customers to consume for profit. In addition, travellers should be vigilant and choose reputable travel agents and guides with good service as much as possible in order to enjoy a better travel experience.