In the current era of healthy and exquisite life being sought after, how to make the thermos cup a part of the combination of healthy life and fashion has become a necessary way for the development of independent brands of cups and pots.
Under the new consumer market, only by always keeping young brands can they accurately connect with the demands of young consumers and build a good and stable resonant magnetic field. Hals continues to gain insight into user needs, "make friends" with users, listen to their voices, and constantly shorten the distance between users and users.
In 2023, Hals and Wang Yuan will start a brand journey of in-depth cooperation, and the addition of spokespersons has also injected new vitality into Hals and established a communication bond with more young consumer groups.
On December 16, at the 28th Hals New Product Launch Conference in 2024, another new product of the in-depth cooperation between the two sides was unveiled - Hals x Wang Yuan co-branded gift box, which is inspired by the design of records and water elements, exploring the beauty of nature and highlighting a unique and vibrant visual experience.
Yu Renfang, chief brand officer of Hals Brand Strategy and Product Planning Center, put forward the development goals for the new year from the perspective of the brand. He said: "In the past year, Hals has started its brand journey with the positioning of "the world's leading Chinese cup and pot expert", making full efforts online and offline, and the customer structure is also transforming to a healthier and more growth-oriented direction. Accurate brand positioning is inseparable from the undertaking of good products. In the future, Hals will continue to strengthen close cooperation with partners, continue to make efforts in product innovation and terminal promotion, and will also plan 6 major product series according to different market needs, and continue to create flagship star products. ”
Behind this achievement is Hals's unremitting efforts for innovation, the persistent pursuit of quality, and the strict control of every link from raw material procurement to production process control and product testing make Hals stand out in the global cup and pot market and win the trust and recognition of consumers.
In addition to the co-branded gift box, the press conference focused on the core of the new products in the spring and summer of 2024, the Yuanli series and the drinking power series products, and launched two new glasses: Hals Yuanli Bullet Cup, Hals Yuanli Rope Cup, Hals Drinking Power Round Cup, Hals Drinking Power Fat Cup, Hals Drinking Power Square Cup, as well as Hals Shangpin Ring Glass and Hals Tea Rope Glass. Feng Yangyang, manager of Hals' product innovation and development department, said: "Yuanli series and drinking power series cups are important new products launched by Hals in 2024. In the context of the industry with serious product homogenization, we hope to achieve the ultimate professionalism in the development of new products, and visualize the professional, and take "visible professionalism" as the core concept of our product development.
Every innovation and development is Hals' strength and determination to show all consumers as an expert in cups and pots in China. Creative multi-source healthy life, Hals also hopes to enable every consumer to enjoy a healthier, more convenient and more comfortable life experience. In 2024, we believe in the power of belief and the power of the brand, and in the future journey, let us move forward hand in hand to create more beautiful possibilities!