What is the significance of philanthropy for enterprises?This aspect of the Internet topic has often become the focus of heated discussions among netizens. According to the ESG evaluation system of modern enterprises, the sustainability of enterprise management and its impact on social values include three dimensions: environmental, social and corporate governance, of which the fulfillment of social responsibility is a very important part. Enterprises can better fulfill their social responsibilities, which can not only promote the development of social undertakings, but also bring some new opportunities for the development of the industry and the enterprise itself. In the process of devoting itself to public welfare undertakings and fulfilling social responsibilities, the company's brand image, employees' sense of identity and cohesion for the enterprise, social value and corporate culture can be better developed.
At present, the donation actions of well-known enterprises in public welfare undertakings have often become a basis for the public to judge the strength and value of enterprises. Many well-known enterprises that continue to appear in hot topics on the Internet are also usually enthusiastic contributors to public welfare donations and public welfare activities. The same is true in the increasingly prosperous field of health industry, taking the Aishan Angel Pretty Princess, who is committed to the field of women's health as an example, she has adhered to the original intention of "love for goodness" from the beginning of its establishment, and has adhered to public welfare and charity for ten years, and has embarked on a road of its own development for good.
Adhere to public welfare undertakings, love good angels and concubines have been widely praised.
It is understood that Aishan Angel Qiaofei started from the development of high-quality menstrual hygiene products, and has developed into a pioneer brand in the menstrual care industry today, and has always taken the transmission of warmth and goodwill into action as an important part of the corporate culture, and has set up a public welfare within the enterprise very early. Since then, their public welfare behavior has been persistent, and in the past ten years, they have donated nearly 60 million yuan to the society.
According to the data, in 2013, when Aishan Angel Group was just established, the founder Zhang Fan and several friends raised funds to repair the first Hope Primary School in a township in Mayang, Huaihua, Hunan, and spent more than 100,000 yuan, becoming the company's first public welfare donation. "For every box of products sold, donate one yuan" has become the public welfare standard set by Zhang Fan for the company. At present, Aishan Angel Qiaofei has funded and renovated 51 Aishan Angel Hope Primary Schools, held more than 1,000 lectures on purple wind chimes - women's health knowledge, and carried out the "Weilei Action" to promote adolescent reproductive health education. Through her active enthusiasm for public welfare, Qiaofei has also won many honors such as "Hunan Charity Award", "Hunan Women's Entrepreneurship and Entrepreneurship Demonstration Base", and "Advanced Unit for Fighting the New Coronary Pneumonia Epidemic".
Spread love to the Belt and Road countries to help more local women and children.
It is understood that with the continuous expansion of the scale and influence of the enterprise, the public welfare power of Aishan Angel Pretty Concubine has spread to farther places, not only actively contributing to the development of domestic social undertakings, but also dedicating public welfare love to more international friends in the Belt and Road countries, which not only brings practical help to the lives of local people, but also brings more opportunities for the "going to sea" of enterprises.
According to public information, since 2018, Aishan Angel has donated cash and women's and children's hygiene products to Sierra Leone many times, not only helping the local area improve the health situation, but also helping the local people to donate to build a China-Sierra Leone Aishan Hope Primary SchoolIn December 2019, it donated nearly 2.4 million yuan worth of Qiaofei bamboo fiber sanitary napkins to Nepal and Zimbabwe, which is located in inland AfricaIn August 2023, the Ambassador of Uganda to China was invited to visit Aishan Angel Qiaofei and held a donation ceremony for Aishan Angel to aid Uganda, Burundi, Malawi and other African countries worth nearly 1.5 million yuan.
In recent years, Aishan Angel Pretty Concubine has donated more than 4 million yuan in materials and cash through the Hunan Women's Federation. Founder Zhang Fan said: "Doing public welfare is a very basic thing for Aishan Angel, and how much to invest in public welfare every year has been integrated into the company's development strategy, and it is not a very complicated decision. "Based on the public welfare, the development path of Aishan Angel Qiaofei is getting wider and wider, and it continues to move forward towards a broader vision.