Yangtze River reporter Zhou Tingyi correspondent Zhang Xiao
In Huangpi for 8 years, we have become a leading private machine manufacturer in Central China, and our products are exported to more than 130 countries and regions, and the world's best customized computers are basically from Climb. On December 20, the "Heroic City New Journey" series of situation and policy reports were held in Huangpi District. In the third quarter of 2023, Chen Xiaojun, the "Wuhan Model" and chairman of Pansheng Technology, shared the story of Pansheng Technology's struggle to build a high-tech national brand in Huangpi District.
On December 20th, the "Hero City New Journey" series of situation and policy reports were held in Huangpi District, and Chen Xiaojun, chairman of Pansheng Technology, made a report. Photo by Yangtze River reporter Hu Dongdong.
For 8 consecutive years, the world's largest sales volume of customized computers has been the same
Previously, the reporter had walked into the office building of Pansheng Science and Technology in Huangpi District, and the slogan "Yao Yao Leading" on the glass wall of the building attracted attention. The staff of Climbing Technology said that "leading the way" means "far ahead", which is the spirit engraved in the bones of Climbing Technology.
In 2008, the then "Climbing Brothers" opened a 20-square-meter small store in Guangbutun Computer City, selling computer brands and starting a business. In 2012, Pansheng Technology dared to be the first and took advantage of the Internet and e-commerce to grow jointly. In 2014, Pansheng Technology started the third entrepreneurial transformation, hired industry experts from well-known enterprises, established a product development business group, made its own brand of customized computers, and gradually got rid of the first chain controlled by others.
In the meantime, in order to better do R&D and production, Pansheng Technology has undergone many moves, and in 2016, Pansheng Science and Technology Park was built in Huangpi. Since then, more core components have been developed, motherboards, integrated circuits, etc. have been put on the market, and dozens of self-developed products such as all-in-one computers and notebooks have been put on the shelves for sale. At present, Pansheng Technology is building a new science and technology park in Huangpi, with a total construction area of about 170,000 square meters, which will include intelligent three-dimensional warehouses and flexible production workshops.
The development of the climb is not only from small to large on the surface, but also has more than 230 patented technologies, ranking first in the global sales of customized computers for 8 consecutive years.
1. Lead the formulation of 6 industry standards. At the report meeting, Chen Xiaojun shared: "We always firmly believe that no matter how high the mountain is, we can always reach the top on the broad road of taking the high-tech national brand."Although the road is long, if you go down, you will definitely be able to reach it. ”
Transform "Made in China" into "Chinese Brand".
Walking into the factory direct store of Pansheng Science and Technology Park, all kinds of customized computers are dazzling. Photo courtesy of correspondent Zhang Xiao.
In recent years, as domestic brands such as Huawei and Xiaomi continue to enter the public eye, some foreign brands do not occupy a dominant advantage in China's PC market, and the "reshuffle" and "blood exchange" of market demand, and Chinese brands are gradually "rising" in the domestic and even international markets, etc., all of which make Chen Xiaojun sensitive to the fact that consumers have changed in their ideological concepts of purchasing goods.
What consumers value more is whether I spend money to buy what I want and can meet my needs, no longer just staying in this thing, as long as it is a 'foreign product' or an 'imported product'. Chen Xiaojun noticed that the public is gradually beginning to give preference to domestic brands, "especially the younger generation of Chinese, who are actually more and more trusting Chinese brands when buying electronic products or technology products." ”
The special scene of the "Hero City's New Journey" series of situation and policy reports in Huangpi District. Photo by Yangtze River reporter Hu Dongdong.
Standing in the excellent position of China's PC market at this stage, can Pansheng Technology successfully seize new opportunities and lead the new track on the basis of "being an 'industry expert' who deeply understands the needs of users".
The core technology of science and technology cannot all rely on others for a long time, especially the high-tech products represented by computers, we must have our own brand. Chen Xiaojun believes that in addition to making products "made in China", it is also necessary to make "Chinese brand" (Chinese brand), "If you can't do this brand, you can only be someone else's vassal forever." ”
In the face of the "sanctions" of foreign strong enemies, Climb Technology is also undaunted. "Being able to arouse the attention of the industry's leading enterprises and even monopolies actually proves from the side that the brand has become strong enough to become a competitor on its footing, and it will suppress it at all costs. Chen Xiaojun said.
"Pansheng Technology will continue to 'climb' in Huangpi".
Schematic diagram of the new science and technology park being built in Huangpi by Pansheng Technology. Photo courtesy of correspondent Zhang Xiao.
Seize the development opportunity and strive to create a national science and technology enterprise in Central China.
First, the national first.
1. The world's first' is inseparable from the entrepreneurial spirit of daring to be the first and innovating and the excellent business environment. Chen Xiaojun said at the report meeting that Huangpi has established an information technology industry chain and introduced very effective special support policies, which have played a substantial role in the development of enterprises, "making us feel the real temperature of Huangpi." ”
For climbing, the lack of production capacity has always been a big problem for us, and the district leaders knew our difficulties and quickly helped us solve the problem. In the process of building a new factory, the district has always adhered to one enterprise, one policy, and special personnel, so that our factory can be delivered and put into production in the shortest possible time. Chen Xiaojun said that Huangpi District is a fertile ground for enterprises to grow jointly, helping Pansheng Technology to run an impressive "Huangpi speed" in building new factories, improving the level of intelligence, and expanding production capacity.
In the future, Pansheng Technology will continue to 'climb' in Huangpi. Chen Xiaojun said that the times never let down the strugglers!They will unswervingly take the road of innovation and development, sell Climb's products to the world, make Climb a member of the world's top 500 enterprises, and continue to add vitality and stamina to the high-quality economic and social development in the new era.
Editor: Dai Jingyi.
Duty Officer: Xu Jialu.
Editor-in-chief on duty: Wang Gang.