In the beauty industry, with the development of the software market and the continuous change of industry forms, there are gradually more distribution models to empower the business model of the beauty industry. And the channel distribution system is used as a software to help channel managementIt provides operational tools for the implementation of the distribution model of the beauty industry, which can improve the efficiency of operation and management, and also empower the growth of performance and customers. Then this article will introduce some new distribution models in the current beauty industry, and focus on how to correctly use the channel distribution system.
Distribution system
For beauty agencies and brands, if they want to develop a distribution model to develop customer acquisition channels, they must make full use of existing resources, and we can divide the distribution model types of beauty agencies by resource types, mainly in the following forms:
Many beauty agencies will have some long-term cooperative customer acquisition channels, and these channels will remain in our friends in various roles, but with the innovation of the channel model and the involution of the industry, the stickiness of the channel is getting worse and worse, and the conversion rate of customers is also lower, so it is necessary for the beauty brand to improve the management efficiency of the channel through efficient management, carry out regular operation and maintenance, and then improve the channel stickiness and enthusiasm.
We can set different channel thresholds and levels through channel management in the system, andAnd it includes the setting of proportions, parameters of team policies, and settings of promotion conditions to meet different distribution model settingsIn addition, the brand can query and manage the channel business information in real time in the background of the system, view the relationship of the customer, and the channel provider can also view its own performance and team results through the mobile phone terminal, real-time withdrawal and other operations, so as to achieve fast and convenient management of the channel provider, and at the same time, it can also provide convenient data dashboard for the channel provider to understand their distribution situation and performance.
What is the difference between a channel distribution system and a distribution system?
In addition to relying on the resources of channel providers, beauty industry institutions can also use customer resources, private domain operations, and marketing activities to achieve customer fission and distribution, and set up corresponding distribution models and activity rules, so as to improve brand value and enhance customer interaction. Like point marketing in the system, online**, membership level management, group bargaining, guest card fission, friend red envelopes, etcIt can not only maintain customer activity, but also motivate customers to actively spread fission, and regularly hold marketing activities to achieve customer fission distribution of beauty institutions.
In addition to using the resources of the beauty industry for customer fission and distribution, it can also improve the growth of the beauty industry through the optimization of business operationsFor example, the data dashboard in the system can help enterprises grasp business data, distribution data, customer growth data, sales data, financial data, etcFeel the business situation more intuitively, and carry out more scientific strategic challenges for the organization, realize product optimization, service optimization, operation capacity optimization and other aspects of improvement, and improve the overall growth of the organization.
What are the functions of the channel management system?What does it do?How to choose?
Choose the three major standards of the **chain management system to avoid software mismatch.