On December 22, the 2023 "Great Power Brand" annual ceremony kicked off in Shenzhen, with nearly 200 representatives of well-known Chinese enterprises attending the event to discuss the future development of the brand. Liulin Liquor was invited to attend the ceremony and won the "2023 Image Brand of the Year of a Great Power Brand" award.
The scene of the 2023 "Great Power Brand" annual ceremony.
With the theme of "Great Power Brand, See the Future", the conference selected more than 100 outstanding corporate brands from the four dimensions of "value", "culture", "image" and "potential". At the ceremony, representatives of these award-winning companies took the stage to receive the awards and delivered wonderful speeches, demonstrating their business wisdom and brand experience to the industry. The 2023 "Great Power Brand" annual ceremony is not only a brand gathering, but also an expression of recognition of China's outstanding corporate brands, encouraging Chinese enterprises to seize opportunities, actively respond to challenges, create a competitive brand image, and lay a solid foundation for the high-quality development of Chinese brands.
Wu Gang, the chief producer of "Great Power Brand", delivered a speech.
At the event, Wu Gang, the chief producer of "Great Power Brand", delivered a speech, saying that since the premiere of "Great Power Brand" on CCTV-1 on July 1, 2017, he has always insisted on talking about the value and significance of the brand in the world. He believes that it is necessary to empower brand value enhancement through strategy, content and communication, IP, marketing, ecology and other dimensions. Inherit and innovate Chinese wisdom, seek the right time, place, and people for future development, and achieve ecological communication and brand breakthroughs. 
The scene of the award ceremony.
At the ceremony, Song Yu, the representative of Shaanxi Liulin Liquor Group, expressed his gratitude to the "Great Power Brand" for the recognition of Shaanxi Liulin Liquor, and he said frankly that China's liquor industry is a traditional sunrise industry, as a Liulin person, under the leadership of Mr. Fu Xiaotong, chairman of Liulin Group, he has always adhered to his original intention, inherited the ancient brewing skills, carried forward the Fengxiang liquor culture, and upheld the spirit of ingenuity to make a good wine for the world. 
Liulin Liquor won the "2023 Image Brand of the Year of a Great Power Brand".
With thousands of years of liquor culture, Liulin Liquor Group adheres to the principle of "inheritance" and "innovation" going hand in hand, taking the thousand-year-old inheritance as the quality guarantee, and keeping up with the trend of the times with innovation and development, so that the old brand glows with new charm. At present, Shaanxi Liulin Liquor Group has formed five series: "Liulin", "Daqi", "Fengliu", "Own People" and "Fengxiangyuan", and the product system is becoming more and more perfect, ensuring the continuous output of high-quality liquor. It has successively won many awards, such as "Shaanxi Time-honored Brand", "Chinese Cultural Famous Liquor", Shaanxi Good Trademark, China Liquor Industry Huaxia Award, "Qingjiu Award", the highest honor for new Chinese liquors, and the Brussels International Spirits Competition, ISGC International Spirits (China) Grand Prix and the 106th Panama-Pacific International Exposition in the United States. At the moment when the brand culture is constantly prospering, Liulin people have not forgotten their original mission, deeply excavated the historical resources of wine culture and the connotation of intangible cultural heritage of brewing skills, established a Fengxiang cultural expression system, told the story of Fengxiang, and continued to forge ahead for the rise of national brands.
Good wine needs years of precipitation. For Liulin Liquor, the grand award of the "Great Power Brand" is not only to recognize and affirm the brand image of Liulin Liquor, but also to provide an opportunity and communication platform for Liulin Liquor to display to the outside world, learn from more excellent brands, continue to grow, and constantly empower itself. As a representative of the Fengxiang liquor brand, only by sinking down, constantly polishing the quality, and carving the brand with the spirit of ingenuity, can the Liulin liquor brand truly be stable and far-reaching, stride forward to the forefront of Chinese brands, and go to the wonderful stage of the world.