On December 14th, the "Finance New Health Care Think Tank Release Forum" jointly sponsored by Caijing.com and Caijing New Health Care was successfully held in Beijing.
The forum invited more than 100 top scholars, experts and entrepreneurs from academia, consulting, industry and finance to gather together to carry out an in-depth collision of ideas and views on the topic of "New Era, New Economy, New Health and Wellness".
At the launch forum, the establishment of the Caijing New Health Care Think Tank was announced, and letters of appointment were issued to the first batch of think tank experts. In the future, the experts will take the pulse of the trillion-level health care blue ocean market, empower the new health care industry in cross-border collaboration and multi-direction, and create a think tank service platform integrating "production, education, research and finance".
The "silver economy" is the engine of people's livelihood
At the beginning of the meeting, Cheng Jianguo, director of the Expert Committee of Caixin Health Care Think Tank, vice president of Caixun Media Group, and CEO of Caijing.com, delivered a speech.
He said that under the requirements of the new era, the health care industry is an emerging industry with health as the core and diversified services such as pension, medical care, tourism, and finance as the support. It is necessary to meet the multi-level and diversified needs of people of all ages as the goal, and promote the transformation and upgrading of big health and elderly care services.
In the development of the new health care industry, it is necessary to pay attention to the physical and mental health of the elderly and improve the quality and efficiency of elderly care services. At the same time, it is also necessary to pay attention to the innovation and development of the big health industry, make suggestions for how everyone can live a better life, promote a digital, intelligent and green development model, and improve the added value and competitiveness of the industry. Cheng Jianguo further analyzed.
At the same time, Wu Danxing, a member of the Expert Committee of the Pension Service Industry of the Ministry of Civil Affairs of the People's Republic of China and chairman of Beijing Xingjian Health Care Industry, believes that the so-called health industry is the whole person, the whole life cycle, and the whole process of care, from newborns to the whole process of caring for the elderly, from medical treatment, medicines, and medical devices, to health management, nursing, tourism and health, and from the traditional health industry to the emerging health industry.
It is worth mentioning that with the aging of the Chinese population and the beginning of the development of the silver economy, the development direction of China's pension industry has been further clarified, and the scale of the industry has been expanding. According to the "China Aging Industry Development Report", by 2050, the consumption scale of China's elderly population will grow to about 106 trillion yuan, accounting for 33% of GDP.
In this context, Wudanxing proposed that the "silver economy" is the engine in the field of people's livelihood, and it can really pull this field up, from the benchmark, the bottom line, multi-level supply, from pension services, sojourn and so on.
Regarding the trend of the "silver economy" in the next 20 years, she believes that first of all, the main consumer group is changing, and China's big baby boom was born from 1962 to 19756.6 billion people, who have knowledge and spending power, are the main force of the "silver economy". The second is that the demand is changing, and the current demand of residents has changed from subsistence to affluent, so the health care industry can have a foundation for survival with the silver economy and national policies and strategies.
Solve new opportunities for the development of the health care industry
At present, China has reached the social standard of deep aging defined by the World Bank, and the aging of the population has also given birth to the release of the potential of "silver-haired" consumption.
Relevant data show that in the past, the proportion of the elderly population was relatively low, and now more than 18% of China's total population is over 60 years old. In the face of the needs of such a large number of people, it is necessary not only to rely on the market, but also on the market;It is necessary not only to rely on the cause to guarantee, but also to consider the development of the industry;It depends not only on the joint efforts of individuals, but also on the whole society.
In fact, health care is not only the patent of the elderly, health care is to popularize a healthy life, so we should vigorously develop health care and introduce corresponding policies to solve the most basic needs of the masses and the difficulties that the masses are difficult to solve, and bring changes to people's lives. Similarly, the achievements of health care construction should be diversified and multi-level, and provide services to the people with different needs to the greatest extent.
At the meeting, a number of experts also expressed their unique views on the understanding of health care. Among them, Zhang Ligang, chairman of iKang Guobin Group, said that health care can make people's lives more qualitative. Empowering people to live healthier, longer, less suffering, and improved quality of life in wellness communities.
Chen Yonghang, director of operations of Yunnan Kanglu Holding Group, said: "Health care, raising the mood, the heart is not old, the mood is not old, the mood should be happy, the environment should be good, the climate should be good, and the eyes should be full of green." ”
So, under the diversified needs of people, what opportunities will the health care industry usher in?
Chai Zhikun, chairman of Tianhong Holding Group, believes that with the continuous improvement of the health care industry chain, the services related to this have become more cost-effective. In addition, with the advancement of AI and digital technology, consumers' demand for personalized health industry is becoming more and more obvious.
Yu Nong, deputy general manager of Beijing Life Insurance, said that the pension industry requires patience and perseverance, and it is difficult to do well with the mentality of making quick money. At present, the homogenization of pension products of life insurance companies is prominent, and in order to win in the industry, it is necessary to lower its profile and do a good job in industrial layout.
When it comes to the future development of the industry, stand from the perspective of your own enterprise. Yunong said that it is necessary to refine the elderly group. "Now when it comes to the pension industry, we will Xi the inertia to focus on the energetic elderly before the age of 65-70, often ignoring the semi-disabled and dementia elderly people who need to be supported the most after the age of 70. In the future, we should pay attention to the stratified needs of the industry and do a good job in the pension industry. ”
Zhang Shuo, deputy general manager of Beijing Health Pension Group, believes that it is necessary to focus on the development of four sectors, the first is inclusive pension, which mainly explores home and community pensionThe second sector is institutional pension;The third section is smart health, which pays attention to the healthy life of the elderly and monitors and manages the daily life of the elderlyThe fourth section is home safety and age-appropriate services, focusing on the safety of the elderly.
In addition, in terms of health care product innovation, Mark Mark, chairman of Qiming Oriental Warm City Cultural Industry Cluster, pointed out that once health care is plugged into the ideal wings of cultural tourism, it will become a mainstream product in society. "Culture and tourism, art this is the point that can never be separated, people's spiritual needs are the tools for the future diversion of health care, culture has played a good role in transforming traffic in these years, and the combination of cultural tourism and health care in the future should do more work on the transformation of traffic. ”
Not only that, in terms of new opportunities for health care, Wang Yan, executive general manager of CITIC's ** debt financing business line, expressed his views from a financial perspective. She believes that in addition to cultural tourism, the health care industry, as an asset-heavy industry, also has a relatively large demand for the docking of the capital market. Different from the "gold owner" enterprises in the industry, the company shows an intermediary function, that is, to issue products in the capital market to find suitable funds. "Public REITs are an important channel for the health care industry to accelerate turnover and revitalize existing assets in the future. ”
Cross-border integration Looking forward to the new trend of the health care industry
As we all know, the health care industry is an industrial cluster, which is combined with the primary industry to be health care agriculture, combined with the secondary industry to be health care manufacturing, and combined with the tertiary industry is health care service industry. Nowadays, more and more enterprises and institutions are integrating across borders and have laid out the health care industry. So how can the health care industry "let a hundred flowers bloom and a hundred schools of thought contend"?
In fact, the development of convergence and innovation is inseparable from the support of the underlying technology. Kong Peng, director of the Research Center for Sustainable Residential Areas at the School of Architecture of Tsinghua University, said that the evolution of the health care industry is similar to urban development, and it is an inevitable choice for social development, and its important starting point is advanced technology represented by digital technology. In the future, we hope to be able to carry healthy content in a healthy space, serve a healthy life, and make healthy elderly care stride towards health preservation.
Yu Haobo, chairman of Lanka Health Group, also believes that digital operation services improve the profitability of the pension industry. At present, Blue Card Health Group has launched an AI system to serve pension projects, real estate projects, and community projects.
Wang Siwei, President of Meidi China, further pointed out that we must dare to innovate. In the era of artificial intelligence, it is necessary to empower health care with the help of high-tech capabilities.
Wang Xiaolong, chairman of Cuncao Chunhui Pension, said that China's pension is actually to do a good job of people, do things well, and take every step well. From the perspective of content, first of all, we must build the team well, build the foundation well, and adhere to the original intention.
Specific to the industry, take cultural tourism and health care as an example. Li Changfeng, assistant general manager of R&F Cultural Tourism and Health Care Group, said that sojourn brings traffic, and how can people stay, stay, and want to come after living in a place, so health care should solve the problem of content and service.
As for the real estate sector, Guo Xin, general manager of China Overseas Development and Health Care Company, took the China Overseas Beijing Guogongzhuang project as an example, and he believed that in the context of the downturn in the property market, the strategy of health care can be used to acquire land and reverse the empowerment of real estate.
Zhao Chenjun, executive director and president of Shenyudao Cultural Tourism Holdings, said that in order to do a good job in the combination of medical care and health tourism, it is necessary to do a good job in "natural health care" according to local conditions and give full play to the advantages of natural endowments. At the same time, it is also necessary to combine vacation and health care.
Talking about the development expectations for the next 5-10 years, the guests said that just like the establishment of the Health and Wellness Cultural Tourism Industry Branch and the establishment of the Financial New Health and Wellness Think Tank, I believe that with the cross-border integration of various industries, the health and wellness industry will flourish and be stable and far-reaching.