On December 20, the award ceremony of the 2023 "Rainbow Cup" Tianfu Baodao Industrial Design Competition was held in Chengdu. Emeishan Tourism Co., Ltd.'s "Watching the Mountains and Reading the Sea" of Emei Xueya Tea Industry Branch and Yibin Sichuan Black Tea Industry Group's "Yangtze River Red" won the silver medal of the Tea Brand Innovation Design Special Competition.
Emei snow bud "watching the mountains and reading the sea" product map.
The design of Emei Xueya's "Watching the Mountains and Reading the Sea" shows a landscape painting full of vitality. The majestic scenery of Mount Emei is cleverly integrated into the tea packaging, and the wonders of Jinding Yunhai are combined with the tea culture, so that the unique charm of fairy tea can be highlighted. The design of the gold inner bag is not only beautiful in color, but also has a beautiful meaning of sunrise and golden light.
He Qun, general manager of Emei Xueya Tea Industry Branch, said that the tea is packaged vertically, and the tea leaves stand on the top of the packaging box one by one, so that people can feel like picking tea when they take it.
We use cultural and creative thinking to package products from the perspective of cultural creativity. More is to empower the connotation culture of Mount Emei on tea, so that this tea can bring the healthy lifestyle of Mount Emei to all corners of the world and into thousands of households. He Qun told reporters.
Yangtze River Red" product map.
The design of "Yangtze River Red" is inspired by Zhang Daqian's "Yangtze River Picture Scroll" and Su Shi's "Red Cliff Fu", extracting key elements from the corporate logo, forming water patterns through rotating connections, and using water as the carrier to integrate the Yangtze River's vastness and the elegance of tea, which not only shows the scene of symbiosis between the magnificent waves and the wind and rain, but also contains the beauty of harmony and tranquility.
Sichuan Economic Net reporter Li Jiyue Intern reporter Tan Kaiyuan).
*Courtesy of participating companies).