Recently, Shaanxi ** cracked a case of famous wine counterfeiting, the suspect poured 20 yuan of loose wine into bottles marked with well-known trademarks such as "Ace of Spades" and "Don Perignon", and sold it to all parts of the country at a price of 300 yuan, making an illegal profit of 130,000 yuan. In addition, the author's research found that the e-commerce platform is flooded with a large number of high-imitation, rubbing edge "Ace of spades", and the sales volume far exceeds **, why has it become the hardest hit area?
Suspecting that the profits of traditional channels are not high, wine merchants have become suspects in counterfeiting
* It was revealed that the two suspects involved in the case were in the early business of liquor, mainly supplying nightclubs, but because the profits were not high, they moved the idea of counterfeiting famous wine.
Since April 2023, the two people have continued to buy the registered trademark logos of well-known brands such as "A of Spades" and empty wine bottles from the Internet, and then filled the cheap wine with a unit price of only 20 yuan and sold it at 300 yuan per bottle, with a profit of more than 10 times. It is understood that the most counterfeited "Spade A** Edition Gift Box" is priced at 3,200 yuan at Moët Hennessy's official ***, much higher than the fake**.
In order to better cover up the traces of the crime, the two people chose to sell by WeChat push, and delivered the order to the buyer after receiving the order. As of the seizure, the two suspects made a total profit of 130,000 yuan, and hundreds of bottles of fake wine were sold all over the country.
"Direct supply from nightclubs, large quantities are preferred".
In the process of investigating the case, the author found that in a certain treasure search for "Ace of spades" according to sales, the first few are all products priced at 10 yuan and 20 yuan, and the operating store is also a store called "Esbalun***".
Take the advertising products placed in the store as an example, the title contains "Moscato Sparkling Wine Tyrant Golden Spade A", in the product promotion**, the anchor also introduced it as "Internet celebrity Spade A", the scanning price is as high as 3288 yuan, even more than the licensed price, and the actual selling price is 199 yuan 1 bottle, 23988 yuan for 1 piece (12 bottles).
According to the trademark query**, the "Ace of spades" trademark is owned by Ace of Spades Holdings, and the main products such as "Ace of Spades**", "Ace of Spades", "Ace of Spades" and other major products have been specially registered trademarks
After careful investigation, the author found that there are many doubts. First of all, the category of this wine is contradictory, the promotional ** is described as "champagne sparkling wine", the front of the bottle has "sparking wine" in English, and the back label of the bottle shows that it is blended. As we all know, only sparkling wine produced in accordance with the regulations of the Champagne region of France can be called "champagne", and this blend with fruit juice, vodka, white sugar, and food additives is not even a wine.
In addition, the three products sold in the store, "Gold", "Ice Blue" and "Rose Red", have a high degree of similarity with the A of Spades in appearance, such as the obvious peach heart logo on the front of the bottle, the logo contains the variant of the letter "A", and the bottle body is a large area of solid color. But if you look closely, the workmanship is rough.
Finally, the product is marked with the words "Bar KTV ** Investment" on the promotional image. According to customer service, this wine is mainly made for nightclubs, if a large number of **, 1 bottle 19The ** of 9 yuan can be more favorable. Subsequently, it introduced the purchase of 10 pieces, which can be 15 yuan per bottle, and free contracted freight. It can be seen that the "Ace of Spades" that enter the night session may not be the "Ace of Spades".
Wine Merchant: ** Spade A night sales are down 60% from the peak
Wang Sicong once opened dozens of bottles of Ace of Spades at the birthday party, which is an important node for it to be widely concerned, and the follow-up online song "Ace of Spades" was once popular on platforms such as Douyin, which made it popular at the public level and attracted the curiosity of many consumers. However, as a limited edition product of Mingzhuang, it is very expensive, so that counterfeiters see an opportunity. Wine merchant Li Wei (pseudonym) said.
In addition, Li Wei sighed, "There are not many consumers who really understand champagne, many people don't care about the taste of champagne, but pursue the atmosphere of spraying sparkling wine at the party, so it doesn't matter whether it is genuine or not, as long as the bottle looks high-grade and cheap." ”
As the main product of the night market, the sales of the Ace of Spades have declined significantly. Wine merchant Wu Hua (pseudonym) revealed that the sales of the Ace of Spades have fallen by 60% compared to their heyday. In addition, there has also been a significant decline, and many bars sell a bottle of 8880 yuan at the peak, and the current version is 6880 yuan.
The decline in champagne sales at night clubs has become a common phenomenon, not only the Ace of Spades, but also Champagne King, Cook Champagne, Moët & Chandon Champagne, etc. This is mainly due to the fact that consumers who were once active in night clubs have been greatly affected by the economic environment and have gradually begun to downgrade their consumption. In addition, the opening of champagne is also limited to celebrations and other scenes, and now there are not so many scenes to celebrate. Wu Hua said.