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Recently, an internal promotional material from Intel was **, which was comprehensively criticized for AMD's entry-level mobile processor, Mendocino. Mendocino, despite being classified as a Ryzen 7000 series, has an actual architecture of the venerable ZEN2, which has sparked dissatisfaction and doubts from Intel.
The Mendocino series was released at the beginning of this year and is positioned as a processor for mobile devices such as entry-level notebooks. This series contains up to six ZEN2 CPU cores, however, it is remarkable that its process technology has been upgraded from the previous 12nm to 6nm. In addition, the GPU architecture has been updated, starting with RDNA2, which has only two units.
In terms of specific models, including the Ryzen 5 7520U, Ryzen 3 7320U, and Athlon Gold 7220U, their power consumption ranges from 8-15W. In the long run, the series will be around for a long time, at least until 2025. However, despite the name of the series Ryzen 7000 series, it does not feature the latest Zen4 architecture, which makes it potentially unrivaled in terms of performance.
In its promotional materials, Intel points out that although the numbering of the Ryzen 5 7520U may seem novel, in reality, its architecture is still the same as in 2019. In comparison, the same entry-level Core i5-1335U is considered much stronger, with around 83 more performance than the Ryzen 5 7520U.
In addition, Intel has questioned AMD's naming strategy. They believe that hiding the schema level in a numeric number is misleading to consumers. For example, only when the third digit is 4 represents the latest ZEN4 architecture. The "2" in the Ryzen 5 7520U exposes the fact that it still uses the ZEN2 architecture. In response, Intel uses the term "snake oil" to describe AMD's strategy, which means "**" or "fake drug" in American slang.
This remark undoubtedly poses a challenge to AMD, which is trying to increase its market share. On the one hand, this may make consumers suspicious of AMD's product line;On the other hand, it may also cause other vendors to reconsider their cooperation with AMD. For AMD, how to manage the relationship with partners and consumers while continuing to promote its products will be an important challenge for the company in the future.