Approaching 2024, we look back at the development trajectory of the prefabricated food industry for a year, and "applause" and "boos" coexist.
On the industrial side, the prefabricated food industry continues to develop, and the market size will exceed 510 billion in 2023. The first local government has introduced support policies, and the prefabricated vegetable concept sector in the capital market has risen steadily, and the trend is Changhong. Practitioners are either happy, inspired, or excited to express their enthusiasm for the future of the industry.
On the consumer side, "prefabricated dishes enter the campus", "prefabricated dishes occupy restaurants", "prefabricated dishes are counterfeit fresh products" and other ** and emotions continue to spread. Consumers are either depressed, or criticized, or booed, which is nothing more than spurring the healthy development of the industry.
To promote the high-quality development of an industry, the process is tortuous, and the future is bright. The "Prefabricated Vegetable Guide" selects the top ten hot events in the prefabricated food industry in 2023, in order to clarify the context and ideas for the healthy development of the prefabricated food industry and promote the continuous upward growth of the industry.
1. Prefabricated dishes were written into Document No. 1 for the first time
In February, the No. 1 document clearly stated that "improve the standardization and standardization level of clean vegetables, ** kitchens and other industries." Cultivate and develop the prefabricated food industry. This means that the outbreak of the prefabricated vegetable market is not only the direction of the market, but also closely integrated with the development of the national food industry and agriculture, sending an important signal for the standardized development of the industry.
This is the first time that prefabricated dishes have been written into the first document since their inception. Since the epidemic in 2020, the concept of prefabricated dishes has gradually entered the public eye, and by 2022, prefabricated dishes will break through 400 billion, and by 2023, prefabricated dishes will fly into the "** No. 1 document". The prefabricated food industry has been fully supported by the state, ushering in the "spring" of high-quality development of the industry.
Second, the Cantonese prefabricated dishes sell well all over the country and go to the world
Since January, the inter-Guangdong provincial agricultural exchange and cooperation activities of "South Products to the North and North Products to the South" have been in full swing across the country, creating a good opportunity for Guangdong prefabricated dishes to "go global". Guangdong and Beijing, Shanxi, Shaanxi, Zhejiang, Xinjiang, Sichuan and other provinces and regions have joined hands to jointly build a bridge for the production and marketing of agricultural products and prefabricated vegetables, realize the mutual circulation of high-quality agricultural products, and bring new development opportunities to the local agricultural industry.
Guangdong prefabricated dishes (famous, special and excellent new agricultural products) into the Beijing-Tianjin-Hebei series of activities.
At the same time, Guangdong organizes high-frequency and multi-category international promotion activities. As of 2023, Guangdong will continue to carry out a series of activities around the world, such as "Guangdong shouts the world to eat lychees" and "Guangdong shouts to the world to eat Cantonese agricultural products". 20 tasting and exchange activities were held in 17 countries including the United States, Canada, Germany, Italy, France, South Korea, Dubai, Singapore, Malaysia, etc., lighting up the screens of 21 national landmarks such as the NASDAQ electronic screen in New York and the Roosevelt Hotel on Hollywood Avenue in Los Angeles, and appearing in top business journals in France.
3. The first provincial and ministerial level international prefabricated food industry conference was successfully held
In March, after the first mention of "cultivating and developing the prefabricated food industry" in the first document of 2023, China's first provincial and ministerial-level international prefabricated food industry conference gathered resource elements at home and abroad and focused on the eyes of the whole industry. 40,000 square meters of exhibition area, 21 prefecture and city exhibition areas, 8 special forums, 11 prefabricated vegetable industrial parks for global investment, more than 800 exhibitors, a total of more than 100,000 people.
At the meeting, the top ten leading scientific and technological achievements of the prefabricated food industry were exhibited, and dozens of enterprises and institutions carried a number of new products, new technologies and new achievements in the fields of ingredients, processing, and transportation in the prefabricated food industry.
The site of the first China International (Foshan) Prefabricated Food Industry Conference.
Fourth, the birth of 10 billion prefabricated food leading enterprises
In April, Yasui Foods released its 2022 annual report, and the company achieved an operating income of 121 during the reporting period8.3 billion yuan, compared with 92 percent in the same period last year7.2 billion yuan, an increase of 3139%；Net profit attributable to shareholders of listed companies 110.1 billion yuan, compared with the same period last year 68.2 billion yuan, an increase of 6137%。In the prefabricated food sector, Anjing Food focuses on creating sauerkraut fish and grilled fish, and Yasui Kitchen focuses on small crispy meat and lotus-flavored glutinous rice chicken, and continues to cultivate large single products.
This means that Anjing Food has become the first leading enterprise in the prefabricated food industry with a revenue of more than 10 billion, and will effectively play a leading role in the industry in the future, drive industrial transformation and upgrading, promote high-quality development of the industry, and tap new markets, new products, new profits and new benefits.
Fifth, all over the competition for the "prefabricated food capital" city business card
In May, at the first China Top 100 Prefabricated Vegetable Enterprises (Datong) Summit, Datong City issued and read out the "Datong Declaration - Building the Capital of Prefabricated Vegetables in the North". Guangdong, Shandong, Henan, Jiangsu and other provinces are actively building "prefabricated food capitals". Among them, Shunde District, Foshan City, Guangdong Province, by virtue of its location, prefabricated vegetable processing and other advantages, refers to the "national capital of prefabricated vegetables".
Previously, Zhanjiang and Zhaoqing Gaoyao in Guangdong, Shouguang City, Weifang and Zhucheng in Shandong have publicly clarified the goal of "prefabricated food capital". This year, Liangping District of Chongqing, Weihai City of Shandong, Shaoguan City of Guangdong, Dalian City of Liaoning, Datong City of Shanxi and other cities have also increased the development of the prefabricated vegetable industry. The provincial and municipal wrestling "prefabricated food capital" is actually a greater development space for the regional prefabricated food industry.
Sixth, prefabricated dishes continue to add fire to the "Zibo barbecue".
In July, an industrial city in Shandong, relying on barbecue to get out of the circle, with the soul eating method of "small skewers, small cakes, shallots", Zibo barbecue walked out of a differentiated route. As we all know, Shandong is a major vegetable growing province in China, as well as a large meat and poultry breeding province. Shandong's abundant supply of raw materials, strong processing capacity, and stable ** chain have become the solid backing of the Zibo barbecue explosion, and the core of its backing is inseparable from prefabricated food products.
The strong ** chain of prefabricated food enterprises in Shandong ensures that Zibo barbecue continues to be popular, and prefabricated food companies such as Anjing Food, Huifa Food, Delisi, and Longda Food show their skills in this barbecue feast and go out of the circle at the speed of light. Enterprises stabilize a series of products such as cooling meat, barbecue ingredients, hot pot ingredients, ham, fish tofu, fish balls, meatballs, etc., which not only ensure the ingredients for the barbecue feast in full swing, but also "add fire and carbon" to the stall economy.
7. Some people are happy and some are worried about the impact of food companies on IPOs
In 2023, food companies will collectively sprint for IPO, some brands will clear customs, and more companies will withdraw orders. In November, one-stop hot pot, barbecue, fresh food and prefabricated food brand Guoquan Food (Shanghai) Co., Ltd. officially landed on the Hong Kong Stock Exchange.
In August, the IPO of Lao Xiang Chicken, which planned to sprint to the main board of the Shanghai Stock Exchange, was suddenly terminated, in the form of the company and the sponsor voluntarily withdrawing materials. In September, Shandong Dezhou Grilled Chicken Co., Ltd. withdrew its IPO listing application. According to incomplete statistics, since the beginning of this year, many food-related companies such as Bama Tea Industry, Akuan Food, Lao Niang Uncle, and Dexin Food have withdrawn their IPOs, including Xian Meilai, which hit the "first share of aquatic prefabricated dishes".
8. Prefabricated dishes enter the campus to parents to "talk about the color change of dishes".
In September, the incident of prefabricated dishes entering the campus detonated**. It has been repeatedly emphasized that it is necessary to strengthen the supervision of prefabricated dishes, ensure the right of parents and students to know, and ensure the safe entry of prefabricated dishes into the campus. Parents resolutely oppose the introduction of prefabricated dishes into the campus and have no trust in the supervision of prefabricated dishes.
As the "prefabricated dishes into the campus" incident continued to ferment, the education bureaus of Chengdu, Qingdao, Huzhou, Xingyang and other places have publicly responded to this topic, saying that local schools do not use prefabricated dishes, and the Zhuhai Municipal Market Supervision Bureau has also responded that the canteens of Zhuhai schools do not have finished prefabricated dishes.
School cafeteria. Network Infographic.
For the question of whether pre-made dishes can enter the campus. The person in charge of the relevant department of the Ministry of Education said that after research, in view of the fact that there is no unified standard system, certification system, traceability system and other effective regulatory mechanisms for prefabricated dishes, it is necessary to be very cautious about "prefabricated dishes entering the campus" and should not be promoted to the campus. Relevant experts said that for prefabricated dishes to enter the campus, children's health must be guaranteed and developed, and relevant policies and regulations need to be improved.
9. Prefabricated dishes are "mixed in" ** The wedding banquet has become a hot topic on the Internet
In 2023, the topic of using pre-made dishes for wedding banquets has also become the focus of heated discussions among netizens. At the wedding banquet of a couple, the groom found that the banquet that cost 5,988 yuan was set up**, with prefabricated dishes accounting for 70% and the cost was only 1,196 yuan, which made the couple shout "not acceptable".
Some industry insiders said that the use of pre-made dishes in hotels is not uncommon and has become an open secret in the industry. However, the use of pre-made dishes for such an expensive banquet is not kind enough for the hotel to reduce operating costs. The topic of whether hotels and restaurants should inform consumers in advance about the use of pre-made dishes has sparked extensive discussions on WeChat, Weibo, Douyin and other platforms.
10. The national "New Year's vegetable economy" continues to set off a boom
In October, the first "New Year's Cuisine" Leading Enterprise Symposium was held in Guangzhou, where enterprise representatives, experts and scholars who are interested in the "New Year's Cuisine" industry gathered together to make suggestions and suggestions for the development of "New Year's Cuisine". The symposium analyzed the demand and quality of "New Year's dishes", and made a good analysis of the category, definition and culture of "New Year's dishes".
2024 Zhanjiang Chinese New Year's Eve dinner table dishes.
In December, Zhanjiang City, Guangdong Province, released the "2024 Zhanjiang Chinese New Year's Eve Dinner One Table Dish", and Shantou City launched the "Shanzi Number" origin agricultural products brand New Year dish menu.
On December 22, Binyang County, Guangxi Province held the 2024 Binyang New Year Dishes and Special Cuisine Selection Activity with the theme of "Welcoming the New Year to Promote Consumption and Igniting the New Year's Cuisine Economy", vigorously developing the "New Year's Cuisine Economy" and creating the "Cannon Dragon New Year's Cuisine" brand.
On December 26, the "New Year's Cuisine Economy" seminar and the 2024 "Year of the Dragon" Production and Marketing Docking Conference were held in Jinan, Shandong, and the "2024 List of Eight Major Cuisines of New Year's Dishes" was officially released.
On December 27, Hunan Province held the Foresight of the Future, Hunan Top Ten Gold Medal New Year Dishes Event, and launched the "2023 Hunan Top Ten Gold Medal New Year Dishes" and "2023 New Year Dishes Famous Products".
Prefabricated dishes have realized the industrialization, standardization and scale of the catering industry, and the advantages of modern food industry technology, preservation technology, and warehousing and logistics have provided support for the high-quality development of prefabricated dishes. Prefabricated dishes allow consumers to have a third choice other than home-made and restaurant dine-in, and prefabricated dishes "New Year's dishes" are expected to become a new trend of consumption during the Spring Festival.