Since 2017, Totole has been carefully creating the "527 Loving Wife Day" IP, encouraging men to participate in cooking, express their emotions to their wives, and deeply understand the hard work and love behind daily meals.
With its excellent products and ingenious marketing strategies, Totole has always stood at the forefront of innovation and quality, successfully penetrated into the hearts of every consumer, and created a brand image of "heart". As part of Totole's diversified brand strategy, "527 Loving Wife Day" reflects its comprehensive layout in the condiment market. In this highly competitive market environment, only continuous product innovation can be invincible, and Totole has launched a new series of convenient Kuaishou products, which reproduce the nostalgic authentic delicacy of travel, which is deeply loved by consumers.
In terms of product innovation, Totole has demonstrated its ability to "push through the old and bring forth the new". In response to the "lazy and hurried" lifestyle of modern consumers, Totole has developed "one-pack" recipe-style seasonings to meet consumers' needs for diversified tastes and simplified cooking processes. Following the launch of innovative flavors such as sour soup fat beef, sweet and sour pork ribs, grandma's braised pork, and five-spice hot marinade, the company has recently launched ** garlic grilled fish and Sichuan-style spicy grilled fish flavors, allowing consumers to easily feel richer food fun.
It is the "heart" brand image building of "527 Loving Wife Day" that made Totole win the 2023 China Enterprise Brand Communication Innovation Achievement Award. Through innovative brand strategies, Totole is gradually penetrating into the hearts of every consumer, strengthening interaction and communication with consumers, and continuously launching more content and products that are loved by consumers, bringing consumers a more diversified and high-quality taste experience.