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Gree Electric recently launched a new product called "Rose Air Conditioner", which Dong Mingzhu personally led the team and designed for newlyweds. The price of this air conditioner is between 19,999 yuan and 25,999 yuan. However, this new product was complained by netizens that it was too old-fashioned, and even the sales volume on the Internet did not exceed ten figures. As a result, some people began to question whether Gree was experiencing a "midlife crisis". Many netizens said they couldn't afford it, and the appearance of the air conditioner was too old to accept.
In this regard, netizens have made their own comments, and some of them are even very funny. Some comments accuse Dong Mingzhu of following Wang Ziru's old path, leaving Wang Ziru with no way out. Despite this, Boss Dong still knows how to market, and such a high ** is indeed not something that young people can afford. This air conditioner is actually aimed at the elderly market, because the elderly are financially strong. Dong Mingzhu's aesthetics are very similar to the aesthetics of many elderly people, so there is this air conditioner.
Some netizens joked that this air conditioner evokes his memories of the old-fashioned aesthetics of a 70-year-old lady, and is as confident and charming as Gree's mobile phone animation Fang Dong Mingzhu. It is undeniable that this air conditioner does have a market demand. Most of today's young people can't afford such a ** air conditioner, while the elderly do. Moreover, the elderly are also one of the groups with the most purchasing power. Dong Mingzhu's aesthetic is completely consistent with my mother's, no wonder they are peers.
Dong Mingzhu said that this air conditioner is suitable for newlyweds, but it is actually more suitable for newlyweds after the age of 50. Dear friends, what do you think of this air conditioner?Do you like this air conditioner?If it were you, would you buy such an air conditioner?What do you think led Gree to a "midlife crisis"?Feel free to leave your views and participate in the discussion.
The "Rose Air Conditioner" launched by Gree Electric has recently caused heated discussions and controversy. With a pink and rose theme, this air conditioner is infused with elements of romance and warmth, and is specially created for newlyweds. However, this new product has received many doubts and ridicule from consumers.
Some netizens think that the exterior design of this air conditioner is too old-fashioned and incompatible with the trend of modern fashion. They felt that the style was more suitable for older groups rather than newlyweds. Netizens believe that while catering to the needs of the elderly, Gree Electric Appliances ignores the aesthetic trend of young people. This is one of the reasons why they are skeptical about this air conditioner.
In addition, the price of this air conditioner has also become the focus of discussion among netizens. **Between 19,999 yuan and 25,999 yuan, it is indeed a high obstacle for most young people. Although Dong Mingzhu said that this air conditioner is suitable for newlyweds, many netizens think that this positioning is not accurate. They believe that newlyweds over the age of 50 are more suitable to buy this ** higher air conditioner.
Dong Mingzhu, chairman of Gree Electric Appliances, personally led the team to design the "Rose Air Conditioner" for newlyweds recently. Dong Mingzhu said with emotion at the press conference: "This air conditioner is my personal painstaking work, and I hope it can bring comfort and happiness to the newlyweds." She says the air conditioner uses state-of-the-art technology to provide excellent cooling and heating, while focusing on the exterior design, with a pink and rose theme to create a warm and romantic atmosphere.
However, after the launch of this air conditioner, it ushered in controversy and doubts. Some netizens think that the exterior design of this air conditioner is too old-fashioned and does not conform to the aesthetic trend of modern fashion. They believe that there are errors in the overall image and product positioning of Gree Electric. Some people also pointed out that the ** of this air conditioner is higher, which is a high threshold for most young people. As a result, sales of this air conditioner did not meet expectations.
Despite this, Dong Mingzhu's marketing strategy has attracted the attention and recognition of some people. Some people think that this air conditioner is aimed at the elderly group, and Dong Mingzhu's aesthetics are also close to this group. Older people are more financially and affordably, so there is still a market demand. At the same time, they also believe that Gree Electric has established a unique image for its brand image through the launch of this air conditioner.
In short, the "Rose Air Conditioner" launched by Gree Electric has encountered controversy and doubts in the market. Whether it is the appearance design or the best positioning, it has caused many consumers to be dissatisfied and questioned. However, Dong Mingzhu's marketing strategy has also brought a certain amount of attention and recognition to Gree Electric. For Gree Electric, how to meet the needs of different consumer groups through product innovation and market research is still a problem that needs to be thought about and worked on.
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