Toyota Motor Corporation has unveiled the all-new Land Cruiser SUV in Germany, a high-end, luxurious, and tough off-road vehicle with advanced technology and design, as well as strong performance and safety. The car is priced at €100,000 and is limited to 1,000 units, with deliveries expected to be made to customers in January 2024.
However, the car's popularity far exceeded Toyota's expectations, with more than 10,000 people** queuing up to grab the car within just 30 minutes of opening for pre-order. Because the demand far exceeded **, Toyota had to close the reservation channel in just half an hour and apologize to customers who could not place orders.
This phenomenon has attracted widespread attention in the industry and **, and many people have analyzed the attractiveness and market prospects of this car. Some believe that this car is a major breakthrough for Toyota in the European market, demonstrating its strength and competitiveness in the high-end SUV segment, and also meeting the needs of European consumers for quality, comfort and power. Some believe that the car is a compromise with Toyota's environmental trends, as it uses a hybrid powertrain that can switch between electric and petrol modes, reducing carbon emissions and fuel consumption, and also complying with Europe's strict environmental regulations. Others believe that this car is Toyota's response to market changes after the epidemic, because this car has the ability to go off-road and self-driving, which can allow consumers to enjoy more freedom and exploration under the influence of the epidemic.
In any case, the hot sales of this car undoubtedly prove Toyota's position and influence in the global car market, and also add confidence and motivation to its performance and development in 2024. It is reported that Toyota is speeding up production to meet the needs of customers as soon as possible, and plans to launch more new models next year to adapt to different markets and consumers.