In Yantai, Shandong, Ding Shiyong is a legend. He has experienced ups and downs in his life, and in 2011, he joined agriculture, when he was less than 50 years old, and others say that his vision is more unique than that of young people, but after 12 years of organic farming, he summed up a sentence for himself: "Woe to people who are crazy." ”
Ding Shiyong used to be a successful entrepreneur, who had done real estate, opened a martial arts hall, and ran an antique city. In those days, tens of millions were nothing to him. He used to be a deputy to the National People's Congress, but now, all these honors and status have become history.
In 2011, he saw that it was difficult for farmers to sell vegetables, and thought that he was the part of the people who got rich first and should help farmers, so he planned various activities to help them sell agricultural products and contact social donations. Even bad dishes are mixed in. When Brother Ding saw it, he bought the bad dishes, and he said that he couldn't trap consumers.
At first, he didn't understand why the peasants were like this, but as time went by, Brother Ding gradually understood: in the absence of basic security, the peasants made such a choice for their livelihood out of helplessness. They need a role model for success, a guide who can lead them to prosperity. So, Brother Ding decided to do agriculture himself and give a sample to the farmers.
He expects to retire after three years, but it is easy to get in and difficult to get out, he did not expect agriculture to be so difficult, he does not understand organic agriculture to build an ecological industrial park in Shandong, a hazy concept, he does not want to use pesticides and fertilizers. He invested a lot of money and time, but difficulties followed. The lack of funds forced him to sell his property, and his family was very puzzled by his decision. His father even said that he was a loser. In the past few years, Brother Ding's organic farm has grown leeks without any pesticide residues, which has been highly praised by JP customers.
Because no chemicals are used in the process of organic cauliflower planting, the surface of the cauliflower bulb is slightly yellowed, which was complained by customers. It was sent eight times in a row, and it was delivered to the satisfaction of the customer. So much so that later, the customer used his reputation to guarantee the quality of his organic vegetables.
Despite the frequent occurrence of unexpected difficulties, Brother Ding is still determined to continue to work with his brothers, while nurturing their personal growth. They work during the day and take the factory director and vice president to "class" at night to exercise their presentation skills and teamwork skills. Even if the company does not enter the account, the loan also pays the down payment to the employees, so that they have no worries, Brother Ding said that he did not have a loan in the past, but now he has lost it, and he has also taken a loan
After six years of eating an apple, his roots were 10 centimeters deeper than those of other trees, and he grew organic apples with excellent taste. In order to ensure the quality of the apples, Ding insisted that the apples ripen naturally on the tree, leaving only 120 fruits in each tree. But each one is the best of the best.
Today's Brother Ding is close to his sixtieth birthday, but his enthusiasm has not diminished at all. The more frustrated he became, he felt that "the son of a loser" was an honorary title, and he said, I want to continue to sell houses and make organic farming results.