The total retail sales of consumer goods is an important indicator to measure the activity of the consumer goods market in a certain period of time in a region or country, and its calculation involves many aspects. The following is a detailed explanation of the calculation of the total retail sales of consumer goods:
1. The concept and significance of total retail sales of consumer goods
Definition: The total retail sales of consumer goods refer to the total amount of consumer goods from various industries of the national economy to urban and rural residents and social groups through a variety of commodity circulation channels in a certain period of time.
Significance: The total retail sales of consumer goods reflect the total amount and changing trend of urban and rural residents' and social groups' consumption demand for physical goods, and is an important indicator for studying people's lives, the purchasing power of social consumer goods, and currency circulation.
2. The scope of calculation of the total retail sales of consumer goods
Commodity range: including food, beverages, tobacco and alcohol, clothing, shoes and hats, knitted textiles, cosmetics, gold, silver and jewelry, daily necessities, hardware and electrical materials, furniture, household appliances and audio-visual equipment, etc.
Scope of sellers: It includes the total retail sales of wholesale and retail enterprises (units), catering enterprises (units) and farmers to non-agricultural residents of various economic types.
Scope of buyers: including urban and rural residents and social groups. Among them, urban and rural residents refer to urban residents and rural residents;Social groups refer to government organs, social organizations, military units, schools, enterprises and institutions, neighborhood committees or village committees, etc.
3. Methods for calculating the total retail sales of consumer goods
Collect data: Collect the sales data of each sales unit in a certain period of time through statistical reports and sample surveys.
Data review: Review the collected data to eliminate outliers and duplicate values to ensure the accuracy and reliability of the data.
Data summary: summarize the audited data to obtain the total sales of each sales unit in a certain period.
Adjustment calculation: According to the provisions of the statistical system, the summarized data is adjusted and calculated, such as deducting the ** factor, etc., to obtain the actual sales.
Release results: The calculated total retail sales data of consumer goods will be released to relevant departments and the public.
4. Factors influencing the total retail sales of consumer goods
The higher the level of economic development, the higher the income of residents, the stronger the purchasing power, and the higher the total retail sales of consumer goods.
Residents' income level: Residents' income level is one of the key factors affecting the total retail sales of consumer goods. The higher the income level, the stronger the purchasing power, and the greater the demand for consumer goods.
Consumption environment: The consumption environment includes commercial facilities, market order, consumption policies, etc. A good consumption environment can promote consumption growth and increase the total retail sales of consumer goods.
Level: Level is one of the important factors affecting the total retail sales of consumer goods. **The level directly affects the purchasing power of residents, and then affects the total retail sales of consumer goods.
Holidays and consumption Xi: Holidays and consumption Xi will also affect the total retail sales of consumer goods. For example, during traditional festivals such as the Spring Festival and the Mid-Autumn Festival, residents' purchasing power will increase, and the total retail sales of consumer goods will also increase accordingly.
5. Summary
Through the elaboration of the concept and significance, calculation scope, calculation method and influencing factors of total retail sales of consumer goods, we can better understand the importance and calculation method of this indicator. At the same time, we should also note that the calculation of the total retail sales of consumer goods is a complex process, which requires multi-faceted data support and professional participation.