Once upon a time, the farmhouse was the perfect place for people to get out and about, a dream place that combined green food with beautiful scenery.
When people are tired of the hustle and bustle of the city and the steel and concrete buildings, they often want to get back to basics, temporarily escape the hustle and bustle of the city, and find a clean place.
And the farmhouse also took advantage of the trend, a few years ago crazy expansion, major tourist attractions can be seen everywhere, but just a few years later, why these farmhouses are not interested?
Farmhouse was once a new form of tourism and leisure, and it is not difficult to get out of its name, the main promotion of farmhouse is the form of tourism with pastoral, natural and other elements of entertainment, food, accommodation, etc.
Farmhouses are generally located in the countryside or on the outskirts of cities, and most of the produce they serve is locally sourced.
The farmhouse immediately set off a wave after its launch, and many people gave their free time to the farmhouse, breathing in the fresh air and enjoying the long-lost fun of fishing and fruit picking.
So what is the magic of the farmhouse that makes so many people flock to it, let's analyze it together.
The first is that the content of the farmhouse itself has a certain appeal. The venue is large enough to not only meet the basic food and accommodation, but also provide a variety of recreational activities such as fishing, fruit gathering, and walking.
The fresh air in the countryside and self-grown agricultural products are also in line with modern people's pursuit of natural, healthy and green elements. These elements are hard to find in the city, and the farmhouse has become the first choice for people to experience rural life.
Farm stays are generally located in the countryside or on the outskirts of cities, where prices are cheaper, especially land rent, which is very different from urban centers, where land is at a premium.
This also makes the operating costs of investors in the farmhouse low, and under the premise of low cost, the farmhouse can moderately transfer profits to consumers and reduce the ** of the farmhouse.
Therefore, for consumers, farmhouse entertainment also has certain advantages compared with other entertainment and leisure methods.
Of course, there is a factor that can not be ignored, that is, there are too many factors of impetuous comparison vanity in modern society, and the guests have to compare the grade of the hotel with dinner, and the meals, environment, and service are only in place.
And this has undoubtedly put a lot of pressure on some people, especially those who are not financially strong.
The farmhouse is different, the main thing is to return to the basics, in line with the psychology that some people in the society do not want to conform to the rules of society anymore and do not want to invite people to dinner.
The big guys are all equal when they come to the farmhouse, fishing together, eating free-range chickens and ducks once, and having fun.
Very few people would care about such a small problem as the grade of the chair in this kind of place, and if there were, it would only seem that he was a little out of place and too picky.
A variety of factors are superimposed, so that everyone accepts and likes the farmhouse, in the rare leisure weekend, the family and then three or five friends, half an hour drive to the nearby farmhouse to spend a leisurely afternoon, it does sound like a good choice.
Farmhouse entertainment emerged abroad in the 60s of the last century, and for China, which is relatively late in modernization, this time is a little later, probably after the 80s, someone first put forward the idea of farmhouse.
The initial success of the farmhouse may have been due to the fact that most of the Chinese people at that time still lived in the countryside, and even the majority of urban citizens had lived in the countryside or participated in agricultural production.
In this context, people's attitude towards rural life is naturally not as good as it is today, and many people even want to escape.
The development of only a few farmhouses in the country can only be said to be decent in this context, and there is often an embarrassment of making ends meet. And just when some people want to quit, the turning point of the farmhouse industry has come.
With the acceleration of urbanization and modernization, people are beginning to get tired of mechanized city life, and add a beautiful filter to the rural life of yesteryear.
Therefore, the development situation is worrying about the farmhouse industry back from the dead, after being promoted, the daily orders are in short supply, so that investors and practitioners make a lot of money.
After seeing the success of the farmhouse practitioners, many people also cast envious eyes and began to march towards the farmhouse.
With the influx of capital and labor into the farmhouse industry, the number of farmhouses has also grown dramatically, from a handful at the beginning to an exponential growth, with nearly 200,000 at its peak.
At that time, even people who entered the farmhouse industry late could not enjoy the full dividends as the original practitioners due to multiple factors such as increased competition and rising costs.
But the most basic profit can still be guaranteed, compared to other investment in the risky industry, the farmhouse is still a good choice.
But the good times did not last long, and now few people have invested in farmhouses, on the contrary, a lot of funds have withdrawn, and a large number of farmhouses have closed down.
According to the statistical results, the number of farmhouses in China is now only 130,000, less than 70% of the peak of the peak, and this number is still decreasing.
The farmhouses that are currently in business, except for a few high-quality and well-known ones, most of the farmhouses are also unable to make ends meet and no one cares.
Some farmhouses are too few customers and are not even willing to invest in operating costs, so they simply abandon them, and maybe one day they will slaughter a big injustice.
The reasons for the decline of the farmhouse industry are as complex as the original prosperity.
And first of all, some of the people who work in the farmhouse are to blame. At the beginning, the prosperity of the farmhouse was because of the healthy green, cost-effective, and fresh ingredients.
After the rise of the farmhouse industry, the quality of newly built farmhouses is uneven. Some farmhouses even deceive consumers and completely lose the advantages that farmhouses should have, such as nominally using free-range chickens and ducks in the countryside, but in fact they are still used frozen goods.
For example, some farmhouses have many built-in fees in the estate, and fishing and other activities have to be charged extra.
In this way, it is undoubtedly ruining the reputation of the farmhouse, and some grumpy consumers have left a bad impression on the farmhouse after being cheated once, and they are not willing to go again.
In addition, the farmhouse industry emerged late, so the relevant policies are not sound. In the case of land, farmhouses are generally built in the countryside, and the construction of large-scale farmhouse estates requires the acquisition of a large amount of rural land.
However, the current policies and laws on the acquisition of land by farmhouses are not yet sound, and practitioners are likely to be at risk without knowing it.
The main reason is that there should not be so many practitioners in the farmhouse industry, the industry itself is a surplus of overflow, and now a large amount of capital withdrawal is a very normal thing, only after the withdrawal of these capitals, the supply and demand of farmhouses can approach the balance, in order to develop steadily.
At the beginning, the profits of farmhouses were eye-catching, and many people rushed to the market, and the consequence of this was that the supply of farmhouses exceeded demand and the competition was serious.
This also reflects the importance of the first guidance, the spontaneous guidance of the market itself is lagging and blind, how to curb these shortcomings depends on the guidance of economists.
The farmhouse industry, which was once popular all over the country and was a smash hit, is now facing the dilemma of low average profits and a large amount of capital withdrawal, which can not help but make people feel the rapid changes of the times and the fleeting business opportunities.
However, the inherent advantages of the farmhouse industry still exist, as long as it is properly guided and planned, it is believed that the farmhouse industry can still develop healthily and provide convenience for people who want to experience rural life.