BCI recently released a data, which is the cumulative sales proportion of W1-W50 in the domestic mobile phone market.
In order to make the data of each company look clearer, whether it is the parent brand or the sub-brand, all are calculated separately.
The more interesting data is that after Xiaomi and Redmi are counted separately, Xiaomi is only 3%. Lower than iQOO, higher than OnePlus and Realme.
However, this data should be good news for friends and businessmen, at least they can sleep well in the past few years.
Why?Let's look at Xiaomi first.
Xiaomi's official current sale is only the folding screen of the digital series, the CIVI series and the MIX. (Third-party platforms can't be counted).
Among them, the civil series has three generations, and the sales level is very average.
For example, civi3, the number of reviews on the official website is less than 40w. The number of civi2 reviews is even worse than 3
And the more expensive folding screen MIX Fold3, the number of reviews is not even 10W.
Then the bulk of the shipment is the digital series.
And the starting price of Xiaomi 13 has been pulled to 3999, and the official website has only lowered the price once in the middle of 618 (no statistics from the third party).
In fact, the digital series that pulled up the selling price supported this 3% share. It is estimated that at least 2%.
If you simply look at the data, it's pitiful.
But why is this data still allowing other friends to sleep well?
Because it is difficult for one or two popular products to pull up the overall share. What's more, it's still the most expensive model.
Even Samsung, high-end flagships only account for about one-tenth of the entire share, and there are more than 20 million units in the world.
And the market share of OPPO and vivo, if you count more than 4000+ products like Xiaomi, the data is as ugly as the data, find series, X series, how much it has been sold, everyone knows it.
To put it bluntly, this data is to find a good time for everyone, and Xiaomi was beaten again.
2%, not to be afraid of.
Xiaomi's share is only 3%, and all friends can sleep well.
But if Xiaomi removes the share of Redmi, if not 3% but 6% or more, then, friends other than Huawei will not be able to sleep soundly.
It's very simple,Xiaomi now has no models lower than 3000 except for civi,Let Redmi do all the work at low prices。
You must know that at present, only iQOO has a slightly higher share than Xiaomi in the sub-brand, and this is still the case that iQOO has layout products at the price range of 1000-4000.
Just imagine, if Xiaomi relies on the digital series with CIVI and folding screens, it can cut a higher % or more in the market than it is now3%, who can't stand it first?
It's definitely not Huawei, Huawei is a faulty lead. The Kirin chip will be the deepest moat.
Who is that?oppo，vivo。Everyone uses Qualcomm and MediaTek, and the more Xiaomi sells means that they sell less. The domestic market is so big. If Xiaomi doesn't count Redmi's market share to 6%, it will really be "high-end".
Therefore, with a 3% share of Xiaomi, everyone can sleep steadily, and they can laugh at it if they have nothing to do. If Xiaomi's share really comes up, other families will not have such a good time.
If a Xiaomi with 4000+ as the main sales force can get a higher share... I don't dare to think about this scene, and you can't fry the pot on the Internet.
So, with 3% of millet, friends can still sleep with peace of mind.
Personal opinion, don't spray if you don't like it.