The Japanese air-conditioning giant is cunning and has secretly made money in China for 24 years, which is mistaken for a domestic product
There is an old saying in China"Make a fortune with a muffled voice", which means not to speak, not to be publicized, and to keep a low profile in order to keep the income. There are many examples of this kind in life, such as Huawei was very low-key before being sanctioned by the United States, everyone had the impression that it was a mobile phone manufacturer, and later learned that Huawei is one of the most famous communication companies in the world, and 5G technology leads the world"Side hustles"。In the field of air conditioning, there are also many well-known brands, such as Gree, Midea, Haier, etc., which are at the forefront of domestic sales"Quiet and rich"The air-conditioning giant, which comes from Japan, silently in China"Scoop up the gold"！"is 24 years old, but it can be regarded as a domestic product, it is Daikin air conditioner.
In the 90s of the 20th century, China began to reform and open up, and all walks of life ushered in new development opportunities. Taking advantage of the reform and opening up, Daikin entered China in 1995, established its first factory in China, Shanghai production base, and introduced the advanced air conditioning concept to China. Today, Daikin has become a brand with 19 production bases in China, and its market share in the domestic market is much higher than that of domestic giants such as Gree and Midea, and the 2019 "** Air Conditioning Market" survey shows that Daikin market tops the list with a market share of 23%. There are four main reasons why Daikin has been successful in China.
1.Pay attention to R&D and technology upgrading.
Daikin has been in the field of air conditioning since 1969 and has successfully developed the first multi-line air conditioner. In 1982, Daikin created Japan's first intelligent VRV** air conditioning system, and in 2005, global sales of VRVs exceeded 800,000 units. So far, Daikin has been deeply engaged in the field of air conditioning for many years, and a large number of patents have been issued every year, constantly strengthening its hard and soft power. In 2021, Daikin announced the opening"Air Smart**"Long-term strategic cloud cooperation with Huawei. On August 24, 2022, Daikin invested in a new brand in Suzhou, ChinaOn August 24, 2022, Daikin invested in a new R&D center in Suzhou, China. This is another global strategic move by Daikin after establishing 25 R&D centers in 12 countries.
2.Good after-sales service system.
Daikin has a solid after-sales service system and a very large after-sales service team. Any brand on the market, whether American or domestic, is not as good as Daikin's after-sales service. Especially during the peak period of air conditioning use in summer, after-sales problems are increasing. To meet the sudden surge in after-sales service demand, only a solid after-sales system can stand the test. It is precisely because of the advantages of a solid after-sales system that Daikin can take this market as the first important factor. Although the choice of Daikin is basically based on the brand value of Daikin, but after the actual experience, the after-sales service is still relatively perfect will be recommended, otherwise how to generate secondary sales?
3) Pay attention to the cultivation of human resources in the department.
Daikin has carried out industry-university-research activities with Tsinghua University, Fudan University and other institutions of higher learning, and a number of research results have been industrialized. Daikin attaches great importance to cultivating the innovation ability of college students, and provides a platform for college students to showcase themselves by sponsoring various professional knowledge competitions and student activities. In addition, since 2010, Daikin Air Conditioner has been named to help college students in science and technology competitions in more than 110 colleges and universities across the country, covering East China, South China, Central China, North China, West China and other regions
The success of Daikin air conditioning has also given us a lot of inspiration for domestic enterprises: first of all, we must pay attention to product research and development, establish a complete industrial chain, and secondly, we must pay attention to the cultivation of talents, as long as they are retained"General"Talent is what the company is fighting in the market"Steel knife spear"！Finally, instill in the company culture"Long-term""The customer comes first"The concept of long-term vision, to do a good job in after-sales service for customers. We hope that China's century-old brand enterprises can also develop strongly, firmly and far-reaching, and can also open up a new market and witness the birth of China's next glorious era!