There are many reasons for the unsalable agricultural products, mainly including the following:
1.Imbalance between supply and demand: Due to the blind planting of farmers, the supply of certain agricultural products is oversupplied, and the market is saturated, resulting in unsalable agricultural products.
2.Market information asymmetry: Rural information is relatively closed, and farmers have insufficient access to market information, which leads to the problem of following the trend and blindly expanding crops. At the same time, the poor communication of information between producers and consumers of agricultural products has limited the sales channels of agricultural products.
3.Product quality problems: Some agricultural products are not of good quality, bad taste or do not meet market demand, resulting in low consumer willingness to buy, resulting in unsalable phenomena.
4.Single sales channel: the sales channel of agricultural products is too single, many farmers still rely on the traditional buyer acquisition, lack of independent sales ability, once the buyer lowers or reduces the purchase, agricultural products are easy to be unsalable.
5.Weak brand awareness: brand awareness in rural areas is generally weak, and many agricultural products have not formed a brand effect, relying only on low-price competition, resulting in low added value of agricultural products and weak market competitiveness.
In view of the problem of unsalable agricultural products, the following solutions can be adopted:
1.Strengthen the adjustment of the structure of the agricultural industry: farmers should be guided to adjust the planting structure according to market demand, avoid blindly following the trend, and optimize the structure of agricultural products.
2.Improve farmers' ability to obtain market information: Through training, information services, etc., help farmers improve their ability to obtain and process market information, and enhance farmers' market awareness.
3.Improve the quality of agricultural products: improve the quality of agricultural products through scientific and technological means, enhance the market competitiveness of agricultural products, and meet consumer needs.
4.Expand sales channels for agricultural products: Encourage farmers to develop e-commerce, agricultural product processing and other industries, broaden the sales channels of agricultural products, and increase the added value of agricultural products.
5.Cultivating agricultural product brands: Enterprises should increase the cultivation of agricultural product brands, enhance the brand effect of agricultural products, and enhance market competitiveness.
6.Improve the market system of agricultural products: establish and improve the market system of agricultural products, improve the efficiency of agricultural product circulation, reduce the cost of agricultural product circulation, and promote the sales of agricultural products.