From new retail to new manufacturing, from production standards to visual innovation, from family health to precision feeding, the big health industry is undergoing a grand change and baptism, and science and technology have brought people a comprehensive upgrade from physical health to vision.
At the new product launch conference in Macau, Bowtee showed the market new parenting options and industrial opportunities, opening a new milestone in the development of Minbao's intestinal health field in the Greater Bay Area.
The brand has been comprehensively upgraded, leading a new breakthrough in the standards of the maternal and infant industry
On December 5th, the new trend and win-win future - BOWTEE Baotian New Product Kick-off Conference was successfully held in the five-star hotel of Grand Lisboa Palace in Macau. Nearly 150 people attended the event, including some representatives and leaders of IPIM, Xie Pei, General Manager of Nanyue Natural Medicine, Mr. Wu Haoyuan, President of Guangzhou Huagui Group, and representatives of outstanding maternal and child industries from all over the country.
As the landing partner of Bao Ti An Manufacturing, Nanyue Natural Medicine has built the largest Chinese medicine and health product production, testing and circulation platform in Macao, with the largest production capacity, the highest degree of automation and the highest implementation standards. As the opening speaker of the event, Mr. Xie Pei, the core partner of Baotian Manufacturing, the general manager of Nanyue Natural Medicine, said that the two sides insist on strictly selecting partners, and together provide consumers with safer and higher quality maternal and infant nutrition and health products through high entry thresholds and high standards of manufacturing, so that more famous and high-quality products can enter the market.
As a representative activity of the manufacturing of health products in Macao, Zhou Peng, manager of the Investment Promotion Department of the Macao Trade Promotion Bureau, came to the press conference. Manager Zhou Peng said that Macao's manufacturing industry has a long history, the food and pharmaceutical industries are relatively mature, and products with high added value and high technical content will be the development direction of "Made in Macao" in the future.
Wu Haoyuan, President of Huagui Group, the parent company of the Baotian brand, said in his speech that since its establishment more than 20 years ago, Baotian has continued to make efforts in brand manufacturing and vision. With the relocation of a number of product production lines to the Macau Nanyue Health Manufacturing Plant under Nanyue Natural Medicine, the manufacturing standards of Bao Ti An products will adhere to the pharmaceutical standard level and create "Made in Macao" quality assurance.
This conference presented a new brand visual upgrade for everyone. At present, China's parenting market has entered the trend of fashion consumption, and catering to the new generation of mothers after the "90s" has become the key to breaking the market situation. As a health product that better understands young consumers and is more suitable for the parenting Xi of the new generation, the new brand vision will aim at enhancing visual tension and recognition, establish emotional communication with consumers from the perspective of health, freshness and purity, and keep the brand visual system at the forefront of the industry.
With the simultaneous intensification of market size and market competition, refined feeding and additional nutritional supplements are becoming a rigid need for parenting, and the best growth strategy for maternal and infant brands is to lay a good product foundation. Accurately solving the key details of parenting problems is an effective way to break the situation for future maternal and child brands.
Not only marketing, but also a traceable "production" brand
In order to make the "Made in Macao" standard of Bao Ti An believable, on the afternoon of the press conference, the guests visited the Nanyue Natural Medicine Factory. The factory adopts a fully transparent and visual production environment, and the whole production channel can be observed through the glass wall, from the raw material warehouse to the product assembly line, from the production process to the experimental inspection, the whole process is clearly visible.
Baotian selects the world's top raw materials in the world's top chain, and continuously innovates and develops a series of high-quality nutritional products. The brand has long-term cooperation with a number of internationally renowned manufacturers, medical centers, pharmaceutical university laboratories, etc. to develop product technology, control the whole process of products from formula research and development to finished product production, and is the only Minbao health nutrition brand that has passed domestic clinical trials, and its academic achievements have been listed in 3 large national academic journals.
Today, with the support of the advanced production equipment of the production line in Macau, Bao Tian has continuously optimized the production process of the product, maintained high standards of pharmaceutical-grade production, and gained insight into the cutting-edge needs of the market through data-based management empowerment, and continued to output first-class quality health products. Bao Ti An is committed to bringing a healthier lifestyle to every family and guarding the healthy growth of every Minbao.