There may be a few reasons why laundry detergent doesn't sell well in supermarkets:
*Factor: In supermarkets, laundry detergent is usually higher than online shopping, which may be due to the fact that supermarkets need to pay rent, labor costs, etc. These costs will be passed on to consumers, resulting in higher laundry detergent than online purchases, thus affecting sales.
Brands and types: Supermarkets may not sell enough brands and types of laundry detergent to meet the needs of different consumers. In contrast, there are more brands and types of laundry detergent to choose from on online shopping platforms, and they are also relatively low.
Consumer Xi: Some consumers may have become Xi to buying laundry detergent on online shopping platforms and have formed a fixed consumption Xi habit. These consumers may be less inclined to buy laundry detergent in supermarkets and more likely to buy it on online shopping platforms.
Product quality: The quality of laundry detergent sold in some supermarkets may not be good enough to meet the needs of consumers. If consumers are not satisfied with the quality of the product, they may choose to buy a better product from other channels.
To solve these problems, supermarkets can take the following measures:
Adjustment: Supermarkets can reduce the cost of laundry detergent by negotiating with merchants or adjusting their strategies, so as to attract more consumers to buy.
Increase brands and variety: Supermarkets can introduce more brands and types of laundry detergent to meet the needs of different consumers. At the same time, the product category and brand can also be adjusted in a timely manner according to the feedback and needs of consumers.
Improve the consumer experience: Supermarkets can improve the shopping experience of consumers, such as providing a more comfortable shopping environment, faster checkout, etc., so as to attract more consumers to come to shop.
Improve product quality: Supermarkets can work with ** merchants to introduce higher quality products to meet the needs of consumers. At the same time, it can also strengthen the quality supervision of products to ensure that the quality of products meets the standards.