Promoting the development of high-tech industries has always been the focus of the world, driven by various favorable reward and subsidy policies, enterprises have continuously expanded their demand for policy interpretation, sorting and declaration, and the intellectual property service market has continued to expand. Forward-looking IP service providers are constantly adjusting their customer acquisition models, and whoever can start quickly and acquire customers efficiently will be able to lead the market. Guangzhou ten-year enterprise management consultant *** grasped the trend of digital transformation, doubled the performance of cooperation in three years, 40+ monthly orders, doubled the team size, and shortened the transaction cycle by 4 times.
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Founded in 2016, Guangzhou Ten Year Enterprise Management Consultant is a comprehensive service company focusing on enterprise scientific and technological innovation planning and assisting enterprises to apply for national high-tech projects, covering national high-tech certification, R&D platform certification, enterprise qualification certification, intellectual property system certification counseling and patent services.
Mr. Zhong, the founder of Ten Years Consulting, recalled that due to the limited customer expansion channels, the team in the early stage of entrepreneurship generally used map tools to query high-tech parks, and then used to retrieve corporate contacts and visit people, which was very time-consuming and scattered, and had little effect on customer acquisition. With the advent of digital marketing, traditional channels have failed to acquire customers, the potential of old customers is limited, the difficulty of acquiring new customers has risen, and growth has almost stagnated. Is it swallowed up by the trend or riding the trend?Ten years of consulting has come to a fork in the road.
Crisis and opportunity go hand in hand, by chance, a friend recommended Tan Ji sales cloud to Mr. Zhong, the "AI + big data" model refreshed her cognition of sales, and Mr. Zhong realized that seeking active customer expansion is the key to breaking the situation. 
Through the Tanji sales cloud, the ten-year consulting team has opened up the incremental market, the number of leads obtained from the platform accounts for more than 90%, the cost of leads is maintained in a low range, and the conversion rate is increased by 35% due to the accuracy of clues, avoiding unnecessary loss of orders, and quickly recovering the cost within half a year. Under the leadership of Mr. Zhong, Ten Years Consulting has developed from only doing scientific and technological services in the initial period to a comprehensive service enterprise with business types covering factory construction qualification planning, human resources, and system certification, and the scale of personnel has doubled in 2021, and the incremental market has been opened, and the new customer transaction volume has reached a new high of 8 times.
After cooperating with Tanji, Ten Years Consulting has formed its own business style with the help of the data of the Tanji platform. After finding the customer who meets the portrait from the Tanji sales cloud, the cloud is used to initially reach the customer, and the accurate potential customers screened out are connected by the sales** WeChat, contact the door-to-door explanation plan, and finally make an order, the entire business cycle is shortened to one week, and the business development speed is increased by 4 times. 
Mr. Zhong said: "We focus more on industrial enterprises above designated size, because we can do counseling for the three business types of science and technology, human resources and system, and the business volume is stable. "Under the diversified business layout, Ten Years Consulting has consolidated the customer base and achieved steady growth.
With the deepening of the strategy of "intellectual property power", more and more enterprises realize that the intellectual property commercialization strategy should run through the whole life cycle of the enterprise, with rich business types and professional services, so that the customer repurchase rate of ten years consulting is as high as 80%, how to improve the business ability of old customers?This involves two key points, one is how to keep old customers?The second is what to do with staying
In addition to doing a good job of subsidy return visits and regular door-to-door visits, it also divides customer echelons according to industry attributes, scale stages, payment capabilities, cooperation space and other factors, so that customers of different echelons are covered and paid attention to improve customer retention and service value. As a manager, Mr. Zhong can see the follow-up situation at a glance, solve the transaction stuck points, and provide new ideas for the weekly review. There are many examples of customers who have no need for this and find themselves suitable for another project under the regular follow-up of sales. Under scientific management, ten years of consulting maximized the retention and transaction of customers, and sales continued to break through the ceiling of ability, and responded to industry fluctuations with a more calm attitude.
Mr. Zhong mentioned that Tanji empowers her ability to associate scenarios and gain insight into problems through data, she mentioned: "We require sales partners to play more than 40 effective ** per day on average, but in the past, our definition of effective ** quantity was very subjective, lacking control and control, and whether there is water or not can only rely on consciousness. Nowadays, based on the statistics of cloud call data, we can define a call of more than 30 seconds and introduce the company's business as 1 effective call, and clarify the goal to let everyone spur themselves. With the improvement of order efficiency, our team atmosphere is better and the retention rate of newcomers is higher. "Starting from the process volume control, greatly improving the ability to get sales results, now the ten-year consulting team from the exploration platform to develop a monthly average of 40+, the unit price of each customer is between 30,000 and 50,000, according to the year-on-year climbing momentum this year, the performance of ten-year consulting this year will usher in a new peak.
Mr. Zhong attaches great importance to the efficiency of new development, "40 effective calls per day, 10 customers per month" is only a standard requirement, in the fierce competition of the intellectual property track, the future of this standard will continue to rise. Despite the rapid growth of the customer base, Mr. Zhong still insisted on door-to-door interviews in different places, doing a good job in each order, and steadily building a good reputation for ten years of consulting. She said: "Even if the subsidy is one or two thousand yuan, the amount is not large, but we and the customer are happy. "After seven years of entrepreneurship, Mr. Zhong has always operated with altruistic thinking, which is beneficial to customers, employees and partners, so that Ten Years Consulting has become a warm enterprise.
We belong to the full use of the trace, sales are often busy outside, there is no time to study carefully, there are more questions, customer success consultants have been patiently answered, and the idea of solving problems is also closer to the direction of our performance growth, the more we use it, the more efficient it is. Mr. Zhong expressed high praise for the tracking consultant team. In addition, Mr. Zhong also pays attention to the relevant courses of Tanji Mangzhong empowerment, which are based on the successful experience of Tanji Iron Army in the past, which has strong replicability, and she believes that it can inspire her to think a lot with the team.
Taking advantage of the policy dividends, the market value of intellectual property rights has been further highlighted, and Ten Years Consulting has begun to explore more possibilities of intellectual property business from the sinking ecology, such as targeted subsidy policies for small and medium-sized enterprises, people in remote mountainous areas, and fresh graduates. In addition, there are plans to expand the size of the team, and the overall development is new and better.
Write at the end
The past, present and future are intertwined and mapped, and grasping certainty is also the way to grasp the future of the enterprise itself. For companies like Ten-Year Consulting, which have a leading model, rapid growth and good profit prospects, resources, talents, and capital will come in droves in the future, and they will become more and more stable. Based on "AI + big data", Tanji will continue to empower intellectual property enterprises more extensively, identify their own unique value positioning, achieve more beautiful chapters of performance growth, and guide the future of high-quality development for the intellectual property industry.