After Asics became popular, can it continue to become a clear stream in the sneaker market?

Mondo Finance Updated on 2024-01-29

asics gel-nycMentionto your next pair of sneakers?Nowadays, I will most likely choose a pair of shoes in a non-traditional sense, the first thing that comes to mind is ASICS, ASICS's early layout of the sneaker market differentiation play, and now it is welcomed by the public, which can be regarded as a side feedback of a smart decision to find a new way.

If you're starting with Kiko Kostadinov's collaboration, you'll find Frankenstein's sleek aesthetic combined with tech sneakers. Aside from Kiko Kostadinov's strong influence on the ASICS Sportstyle line in recent years, it is not difficult to understand that ASICS has crossed over with many unique designer brands to create sneakers with a special remake feeling. Recently, ASICS also brought the latest Kiko Kostadinov x ASICS Novolis Gel-Teremoa collection, which not only includes sneakers but also a complete apparel collection. After looking at the product list and catalog, it is not accurate to say that ASICS Novalis is a replacement for K flavor clothing, and it is worth the money in terms of visual experience, but ASICS has more niche good taste, let's talk slowly.

kiko kostadinov x asics novalis gel-teremoa

gel-kayano 14Once again in the Best Sneaker ContestAs the flagship shoe that was recalled by Kiko, the ASICS Gel-Kayano 14 has earned everyone's attention since the return of the revival. In the past two years, a lot of cooperative series have been created around it, and even many large colors have been applauded together, and sales have steadily risen. Today's ASICS sneaker enthusiast may be surprised to say that you haven't bought a pair of Gel-Kayano 14 in recent years. Just recently, three collaboration shoes led by the Korean brand Unaffected Gel-Kayano 14 arrived, the combination of black and white, black and silver and black and green, and the lace system throughout the upper became one of the highlights of the whole shoe, followed by the combination of these three colors, each color is also very beautiful. The black and white models are distinctly colored, and the black and silver models are very harmoniously used in a variety of metallic textures.

unaffected x asics gel-kayano 14

The Unaffected X ASICS Gel-Kayano 14 black and green style is full of K flavor, and the pink and green colors seem to be difficult to match, but the combination collision under the K home aesthetics is still quite outstanding. As early as the launch of Gel-Kayano 14, it won the prestigious global runner magazine "Runner".'S World's "Running Shoe of the Year" award.

The other side of the Unaffected x ASICS Gel-Kayano 14 is a three-way collaboration between ASICS and the sneaker brand ATMOS and the Korean brand Underermycar. The gel-kayano 14 has its own sleek lines, and the appearance presents different temperaments under different subtle changes.

atmos × undermycar × asics gel-kayano 14 "black"

atmos × undermycar × asics gel-kayano 14 "brown"When it comes to ASICS' high-profile shoes today, I believe that it is not enough to mention the Gel-Kayano 14, for example, the old version of the Gel-1130 has also made waves in the market through different cooperative brand interpretations.

asics gel-1130

HAL Studios X ASICS GEL-1130 is relaunched through the contrast of materials and fabrics, the roughening of the logo and the finishing of color matching details, and there are indeed many boutique styles of 1130, and Topmen will also talk about my favorite GEL-1130 style later.

ballaholic x asics gel-1130asics

Capture the power of magicThe first collaboration between ASICS and Cecilie Bahnsen began, and it was not only for girls, but even for boys who continued to pay attention to the new sneakers. Different from the traditional sneaker cooperation model, the original daily matching street shoes can be so beautiful and interesting!At first glance, Cecilie Bahnsen collaboration series, the use of sewing floral elements, hollow and tulle texture, light and fairy-like, and the brand's clothing to present a complementary temperament is also more graceful, I believe that in the hearts of many female sneaker lovers, a seed is planted to buy impulsively.

cecilie bahnsen x asics gt-2160

Cecilie Bahnsen's semi-custom collaboration in the form of remake, the rare number of which was magnified on the stage of the fashion catwalk, invisibly brought more mystery to ASICS, and the expectation value was greatly increased. Even if people can't buy it, they will indirectly pay attention to the styles and models that the brand cooperates with, and even inspire a group of enthusiasts to make their own decorative uppers. This is undoubtedly a win-win situation with positive guidance, and it has become a clear stream in today's sneaker market.

cecilie bahnsen x asics gt-2160

Cecilie Bahnsen x ASICS GT-2160, however, the color of the Cecilie Bahnsen collaboration model is not a comprehensive reputation**, for example, I have heard a lot of complaints from friends around me in the following two colors.

cecilie bahnsen x asics ss23

cecilie bahnsen x asics gel nycOpenDig deep into the planIt is more needed todayNowadays, a pair of sneakers from planning to design proofing**, and then to the sales process and the earlier sneaker sales, the form can be said to be very different. It is particularly important for each link to accumulate ** and continue to become a topic in everyone's mouth, which also makes some "special" shoes of ASICS more in line with the appetite of niche sneaker lovers, and at the same time arouses the curiosity of mass consumers and wants to have a good idea.

gmbh x asics gel-kayano legacy

The GMBH x ASICS Gel-Kayano Legacy refers to the lesser-known choice of ASICS that has shocked me a lot in recent years, digging deep into the commonalities and expressing it, using the GEL-1090 as the prototype, covering the upper with green and white to resemble a half-"shoe cover" structure, which is only surprising at first glance. The second look will be fascinating. The ultra-limited edition model almost makes it impossible for consumers to buy, but at the same time, it also stimulates a lot of attention from fashionistas, and the expression of ASICS and Kassl Editions has led us to more imagination.

In terms of aesthetic expression, both sides seem to have been searching for minimalism and functionality. The contemporary aesthetic is combined with the high-quality linoleum and gluing process of Kassl Editions to bring out the unpolished sophistication to the fullest. As a charitable background of ASICS' Crafts for Minds project, the design of shoe covers is also "protecting your body and mind", bringing everyone a different way of thinking.

Talk to trendy playersKnow better what you wantIf you think that ASICS can only gain everyone's attention because of its excellent niche aesthetics, you are wrong. At a time when trends are changing rapidly, ASICS has also taken the lead and reinterpreted its classic shoes through the perspective of collaborative projects. A pair of daily choices for going out on the street, just need a versatile shoe shape and exquisite details to light up with one click, then ASICS EX89 will be a good choice for you. The next pair is a combination of styles from the well-known towel manufacturer Fujitaka that implements the concept of environmental protection, using mixed materials to make the upper, colorful embroidery to show the weaving process, and is also the highlight of the whole shoe, and the laces are partially reused from residual yarn. It looks simple and clean, but in fact it hides a mystery.

The two pairs of shoes created by Fujitaka x ASICS in collaboration with the well-known brand Needles are finished in black and white, with the purple stitching of Needles' signature as a detail. You will find that this kind of classic shoe collaboration project, ASICS has not completely abandoned, but made more refined.

The collaboration between Needles X ASICS EX-89 and the well-known skateboarding brand DIME is divided into upper and sole areas with a gradient of color, reflecting the sense of flowing speed.

From the perspective of The Soloist, the Chelsea upper is combined with a technology-cushioned outsole to present exquisite workmanship and texture, reducing the rough disobedience of the sneaker restructuring, making it an excellent niche good shoe choice.

The Soloist x ASICS Gel-Quantum 360ASICS has partnered with Australian boutique Above The Clouds to create the GT-2160, a combination of upper craftsmanship and the use of colour and materials, presenting the perfect balance of fashion and functional design.

Above The Clouds X ASICS GT-2160 retains some of the design language and features of the GT-2000 series, using a translucent Nexkin upper, which requires only a pair of matching socks to ignite the vitality of the entire shoe in an instant.

If there's one pair of ASICS shoes that you can't miss, if not among the most popular trends, I'm sure most people will call it "Gel-Lyte III". This pair of Gel-Lyte III, created by Australian sneaker boutique UP There, is inspired by the indigenous kookaburra, and the color scheme uses a palette combination of bird feathers, which coexists with the texture and story, and also makes the "old wine" bottle of Gel-Lyte III more fragrant.

up there x asics gel -lyte iiiGEL-1130 texture upgradedASICS has a set of aesthetic controlsThe shoes we just mentioned are just the shoes that have attracted the attention of enthusiasts in different fields under the fine layout of ASICS, and the shoes that have attracted more people's attention in the near future, I think ASICS x HAL Studios has given a high score for the simple texture aesthetics. The GEL-1130 MK III is the final model of the collaboration between ASICS and HAL Studios, inspired by nature as before, with the theme of glaciers, mainly gray and white to represent the ice and snow world, and the round laces like safety ropes are embellished, which brings strong visual contrast while adding matching details.

As one of the representatives of today's Australian fashion stores, HAL Studios' simple aesthetic is accompanied by an excellent selection of goods, and it began to launch its own clothing products around 2021, and it has been closely associated with ASICS since the early stage of the establishment of its own brand. Continuing to take inspiration from nature, the shoes are given native colors for more outdoor scenes, showing the unique side of the Hal Studios collaboration.

From the details to the design of the color scheme, each of the three collaborative shoes brings more wearing experience and matching possibilities to everyone. ASICS' current fiery performance is not achieved by blindly changing lanes by catching up with the market, but by finding its own precise direction step by step.

ASICS's sneaker planning path is still constantly changing, and if you don't see new clues and teasers**, the excitement of product expectations is rare in today's sneaker market. Among the many ASICS collaborations, which pair do you like the most?Let's talk in the comment area.

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