The average mid-size SUV will have 6 or 7 seat positions in a wheelbase space of nearly 3 meters. However, such a space is often unsatisfactory, especially for the third row of seats, which are usually only "emergency", but not comfortable and spacious. Therefore, there are also some brands that only have 5 seats and call them "big five". The advantage of this is that whether it is the front, rear or trunk, the space is basically "inspection-free".
However, you must know that in the field of fuel, the "big five" market is not popular, such as the joint venture Honda Crown Road UR-V and Ford Explorer, which are all representatives of the "big five", but the Honda Crown Road, which has the best sales, has always hovered around the "ceiling" of about 5,000 units. Later, domestic brands launched models such as Changan UNI-K and Wei brand Mocha, which also featured "big five-seaters", but the market performance still couldn't set off big waves.
Originally, I thought that the large five-seater SUV was a segment that was difficult to produce a "hot model", but the ideal L7 is undoubtedly a big dark horse. The Ideal L7 is the third car in the Ideal L series, positioned as a medium and large SUV, with monthly sales of more than 10,000 units since its launch in March, and is expected to exceed 20,000 units in December, with cumulative sales of more than 100,000 units. For such a domestic five-seater SUV, why are the Chinese willing to pay for it?In Brother Jiang's view, there are two main reasons:
As the saying goes, "choice is more important than hard work", Ideal did not take the pure electric route directly like Weilai and Xiaopeng, but found another way and chose a range extender. Although the technical controversy is very large, judging from the current sales volume, consumers are actually willing to accept this transitional product at this stage.
On the one hand, the support of green card policies in some cities has dispelled consumers' concerns about license indicatorsOn the other hand, it can be oiled and electric, with a comprehensive range of more than 1000km, which solves the range anxiety of current consumers. Now, Wenjie, VOYAH, and Deep Blue have also launched similar hybrid products, which shows that the original ideal grasp of the rhythm of new energy popularization is still quite accurate.
Of course, as a new brand with an average price of more than 300,000 yuan, Jiang Ge believes that most of the credit should be given to its deep understanding of family cars. As Ideal's first five-seater SUV, Ideal CEO Li Xiang once said that it has the most comfortable second row within 500,000.
Ideal L7 puts forward the concept of "queen seat" in the second row, because it is a five-seat layout, the rear legroom of the ideal L7 reaches 1160 mm, which is basically exempt from inspection. The backrest of the second row of seats supports a maximum of 40° reclining, with the front footrest, wide armrests and hand pillows extended on the door panel, the whole person can rest very stretched, and the front seat backs can be flattened to form a platform through the rear row. In addition, the front and rear seats are equipped with heating, ventilation and massage as standard.
Even if it is limited by cost, the ideal L7 uses an LCD screen, which is not as gorgeous as the OLED screen material on the L9, but it is also rare to compare models of the same price range horizontally. And, on the Ideal L7 Max there is also a 15The 7-inch rear cabin entertainment screen is equipped with two 8155 chips, which cannot be given by an SUV with a price of more than 300,000 yuan. The so-called refrigerator color TV sofa,This idealL7It accounts for two,The queen's seat is opened,The entertainment screen is put down to see**,It's still very pleasant。
Of course, the ideal L7 shape is still quite avant-garde, and the design of the Apple nesting doll has gradually been recognized by consumers. Compared with the M7, the design of the Ideal L7 is still more attractive.
Write at the end
In general, the ideal L7, which does not have too much "technical content" at all, can have the current success, not all by the technology itself, but by the ideal is good at using the technology and resources that have been mass-produced to meet the actual car needs of consumers. This also confirms that the big five seats are not without a market, but that the needs of consumers are not being met.
Of course, today's market competition is more intense, such as the sales leader BYD Tang, the traditional old Tiguan L and Highlander, the rookie Lynk & Co 08, etc., the starting price is concentrated at about 200,000, and there are relatively clear and fixed consumer groups. Competitors have increased the competitiveness of products by increasing allocations and reducing prices, so as to seize market share. Do you think there will be "explosive" models in the big five-seater market in the future?Welcome to pay attention to "Boundless Car Domain" and leave a message in the comment area below to share your views.