Hello hey!I am Xiaodu Technology and said, today I want to talk to you about a high-profile emerging technology - electronic paper!It is emerging in the market with the "green halo" of low-carbon environmental protection. Not only has it been applied in many fields such as bus stop signs, hospital bedside cards, and retail price tags, but the latest data shows that the monthly sales of e-paper educational hardware products have skyrocketed by 30 times!Awesome e-paper!
E-paper, as a new display technology, has attracted many players to layout. Colorization and intelligence have become the focus of a new round of games. New AI-powered e-paper products continue to emerge in the market, such as industry giant Yuantai Technology, Laibao Hi-Tech, Hanwang Technology and other listed companies are exploring in the field of color e-paper. Industry analysts believe that with the maturity of technology, the decline of costs and the continuous penetration of application scenarios, the scale of the e-paper market is expected to further expand.
The application scenarios of e-paper are diverse, especially in the field of education. Ape Tutoring, Hanwang Technology, iFLYTEK and other well-known brands have successively launched new e-paper Xi books. Among them, the online sales of Little Ape, which focuses on intelligent Xi, increased by an astonishing 850% year-on-year in the third quarterThis is no joke!
Not only in the field of education, but also in the field of e-paper, the application scenarios of e-paper are constantly expanding. According to Zhou Hua, chief analyst of Cinno Research, new retail ESLs, e-readers and handwritten books are currently the three main markets of the e-paper market, accounting for more than 99% of the entire e-paper market.
Hanwang Technology said that the company's e-paper business achieved rapid growth last year and in the first half of this year. This is due to the rapid update of products, the improvement of hardware design and software support, and the greater emphasis on the comprehensive role of online sales channel operation.
The midstream display module manufacturer Heli Tai also said that the revenue of the e-paper business accounted for about 10%. In contrast, the mobile phone sector has been shrinking, while the proportion of the e-paper business will continue to increase because it is itself growing rapidly!
The blue ocean of the e-paper market has been opened, and manufacturers have advanced the development of "color" technology. The advantages of e-paper are mainly reflected in eye protection and low power consumption. Driven by the "dual carbon" strategy, e-paper has gradually been accepted by the mass market and has entered a period of rapid development. Industrial innovation and application emerge in an endless stream.
Looking to the future, Zhou Hua said that the main focus of the market is the technical upgrade of ESL in the B-end commercial field. From the past three colors to today's four colors, and the size gradually increases, the content of the price tag display is richer, which further promotes the development of the price tag market. Secondly, large-size markets such as outdoor signage will also usher in opportunities. With the gradual commercialization of other new technologies other than electrophoresis technology, as well as the continuous reduction of costs, the market space will usher in rapid expansion. In the consumer field, the continuous development of color e-paper technology will promote the e-paper consumer market from the black and white era to the full-color era.
More and more manufacturers have begun to make efforts to color technology, and have made phased progress. Zhu Lin, senior director of the IoT business department of E Ink, introduced the technical classification of color e-paper, including microcapsules, microcups, and Spectra and gallery series. These technologies are widely used in indoor signage, advertising, and printed color tonality. In addition, the MED project that Leybold Hi-Tech plans to invest in is a micro-cavity display, which is mainly used in the medium and large-size color e-paper market.
Qingyue Technology has also developed a number of new four-color e-paper display module products. The company said that with the smooth progress of the "Cutting-edge Ultra-low Power Display and Drive Technology Engineering Research Center Construction Project", they will further develop e-paper modules with full-color, ultra-thin, flexible, stretchable and other characteristics to continue to empower future e-paper products.
Judging from the current product form, e-paper is developing in the direction of intelligence. For example, the N10 flagship version of the Hanwang e-paper office laptop supports functions such as dialogue Q&A and content creation, while the Maxhub smart office laptop can intelligently generate meeting summaries and to-do lists.
The e-paper industry is an emerging industry, which is in an explosive period and has great potential. The application of e-paper in different fields is growing rapidly, such as student cards, smart logistics packaging, express boxes, smart medical and other fields. Although the e-paper industry is still facing some challenges, such as small market size, upstream technology monopoly, expensive products and other problems, but with the characteristics of e-paper energy-saving and eye protection gradually accepted by the mass market, the future of e-paper is expected to further expand the application market, the market scale will expand rapidly. At the same time, more and more enterprises have entered or are about to enter this market, promote the upgrading of industrial technology and the reduction of product costs, and further promote the expansion of market scale and the benign development trend of the industry.
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