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Rivals become friends, Mercedes-Benz and BMW jointly build a charging network, and the construction of piles is reliable for heating
In China's automobile consumer market, Mercedes-Benz BMW is the first echelon in the field of luxury brands, whether it is brand influence, or real sales data, Mercedes-Benz BMW has a great advantage. But now the high sales are still based on traditional fuel vehicles, in the face of the menacing new energy trend, Mercedes-Benz BMW and other luxury car giants also seem a little overwhelmed, compared with many independent brands appear to be half a beat slower.
Although Mercedes-Benz has quickly laid out its own EQ series of electric models, but the sales performance can only be described as bleak, take the sales data in October, among which the highest sales of Mercedes-Benz EQ E monthly sales are only 823 units, and the worst Mercedes-Benz EQ B only sold 145 units in a single month, this is the rhythm of being marginalized, according to this trend, if new energy vehicles begin to become the absolute mainstream, Mercedes-Benz will suffer a big loss in the Chinese market.
Although BMW's sales in the field of new energy models are better, but the overall influence is not strong, among which BMW i3 after several rounds of greater discounts, there is indeed the effect of exchanging price for volume, and the sales volume in September and October has basically stabilized at about 6,000 units. However, at present, the number of pure electric products under BMW is not large, and the fundamentals of the new energy market are not stable.
The above is the general environment faced by these two German luxury car brands, so how to break the situation?In addition to working its own products, if you want your own electric models to be more acceptable, you also need the construction of infrastructure, such as many independent new power brands are actively building charging stations, and there are more and more charging piles for brands such as Zeekr and Weilai.
So Mercedes-Benz and BMW, even if they are competitors, will also start to warm up in this regard, the two have recently established a joint venture, each holding 50% of the shares, the new joint venture company is to quickly build its own supercharging network, according to the target plan, by the end of 2026 to build more than 1,000 charging stations, including about 7,000 super charging piles.
The two companies choose to cooperate in charging stations, in fact, it is very wise, because the construction of charging stations is very suitable for group heating, charging infrastructure is a heavy asset, one-time investment is too high, but the profit payback cycle is too long, and may even face profit uncertainty. If a company is determined to do it on its own, there is a high probability that it will not be able to make ends meet in the early stage, and it needs to bear a lot of financial pressure.
The Mercedes-Benz and BMW cooperate in construction, each sharing the risk of investment, and after huddling together for heating, it can make an advantage in the number of charging stations. After the number of super charging stations of Mercedes-Benz and BMW comes up, it is also an attraction for new energy vehicle consumers, because consumers may have a sense of reassurance psychologically, thinking that they do not have to worry about charging when buying Mercedes-Benz BMW's pure electric models.
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