The liquor industry is becoming more and more important in the development process of Shanxi Province, and the policy support from the top-level design has also released multiple benefits for the development of fragrant liquor.
Produced by丨Yunjiu headlines.
Recently, the General Office of the Shanxi Provincial Party Committee and the General Office of the Provincial Party Committee issued the "Implementation Opinions on Promoting the High-quality Development of the Consumer Goods Industry" (hereinafter referred to as the "Implementation Opinions").
The "Implementation Opinions" clearly require that by the end of 2025, the ability of consumer goods industry services to build a new development pattern and promote high-quality economic and social development will be continuously enhanced, and the operating income will strive to exceed 220 billion yuan, with an average annual growth rate of about 20%, cultivate and form 5 enterprises with operating income of more than 5 billion yuan, 25 enterprises with 10-5 billion yuan, 100 "Shanxi boutiques" in the field of consumer goods, and 20 new technology centers of provincial and above enterprises, and the comprehensive strength and core competitiveness of the consumer goods industry will be significantly improved.
At the same time, by the end of 2023, the upgrading of the supply of the consumer goods industry and the upgrading of consumer demand will be coordinated together, and Shanxi will become a new industrial agglomeration area of characteristic consumer goods in northern China.
Of the 10 main tasks specified in the Implementation Opinions, six explicitly mention "wine".
The liquor industry is becoming more and more important in the development process of Shanxi Province, and the policy support from the top-level design has also released multiple benefits for the development of fragrant liquor.
The policy continues to increase, focusing on "all-round".
The "Implementation Opinions" clearly put forward the main tasks, including the expansion of varieties, quality improvement, brand building actions, industrial chain cultivation, professional town building, business entity growth, innovation and development, precise investment, market channel expansion, market environment optimization ten aspects.
Among them, the six aspects of variety expansion, quality improvement, brand building, professional town building, business entity growth, and market channel expansion all clearly mention "wine".
The continuous increase in policies is immediate for the healthy development of the industry.
Take Sichuan and Guizhou as an example.
For a long time, the provincial party secretaries and governors of Sichuan, Guizhou and other places have frequently investigated production areas and wine companies, intensively introduced support policies, given financial support to wine companies, and clearly pointed out the specific development path.
For example, in recent years, Sichuan has successively issued policies such as the "Cultivation Plan for the Revitalization and Development of High-quality Liquor Industry", "Three-year Cultivation Plan for Sichuan Liquor "Ten Little Golden Flowers" and Brand Enterprises", and "Several Measures to Promote the High-quality Development of Sichuan Liquor Industry" to support the province's advantageous brands, advantageous production capacity and advantageous production areas.
The active promotion at the policy level echoes the long-term development self-confidence of Sichuan Liquor, which not only strengthens the advantages of Sichuan Liquor, but also strives for further high-quality development.
The policy advantages of Qianjiu are also prominent, and the policies issued every year cover industrial development, marketing system reform, Chishui River ecology, industrial development quality and investment promotion, etc., and there is no lack of largesse, in-depth exploration of the potential of Qianjiu, and build a more benign, healthy and stable development environment for Guizhou's liquor industry.
Fenjiu Museum.
Obviously, Shanxi Province's policy support continues to increase, and it has the same path as Sichuan and Guizhou.
The "Implementation Opinions" make it clear that "promoting the consumer goods industry to become an important carrier and strategic support for the construction of an advanced manufacturing base in the central region of Shanxi Province", putting liquor in this context also shows the important position and determination of liquor for the development of Shanxi Province.
From large-scale to strong-based
In the "Implementation Opinions", Xinghuacun and Fenjiu have been mentioned three times, and the era of great fragrance is accelerating, but the essence is still driven by Fenjiu.
According to the data, in 2022, there will be 485 liquor-related enterprises in Fenyang, with a liquor production capacity of 1950,000 kiloliters, with a production of 1770,000 kiloliters, accounting for one-fifth of the province's liquor.
Fourth, one-fifth of the country's fragrant liquor.
From this point of view, the "fragrance craze" is actually still the "Fenjiu craze", and there is still a gap between the two.
How can the fragrance production area represented by Shanxi leapfrog from scale development to "high-quality" development?
In this regard, the "Implementation Opinions" also give a specific practical path.
For example, in the implementation of brand building actions, it is mentioned that support departments at all levels and industry associations to organize major brand activities, continuously enhance the carrying function of Shanxi brand Silk Road Tour, Shanxi brand China tour and other activities, and promote the brand publicity and promotion capabilities of characteristic professional town enterprises and products such as Xinghua Village Fenjiu.
The old workshop of Fenjiu in Xinghua Village.
The "Opinions" also particularly emphasized the importance of professional town building and globalization - using a market-oriented approach to support the construction of e-commerce service platforms and market expansion platforms such as Xinghuacun Fenjiu, improving the ability and level of supporting services, and encouraging leading enterprises in the liquor industry to increase investment from both ends of raw material supply and marketing channels, accelerate industrial integration through equity cooperation, asset mergers and acquisitions, equity participation, brand joint ventures, etc., and "go out" to expand domestic and foreign markets.
It is not difficult to find that the empowerment of Shanxi's liquor industry in the "Implementation Opinions" is all-round, covering almost all aspects such as optimizing the policy environment, quality improvement, brand building, technological progress, innovation-driven, market expansion and international exchanges, as well as environmental protection and sustainable development.
This series of practical measures to "strengthen the basics" is very important for the leap from "Fenjiu fever" to "fragrance fever", especially to promote the high-quality development of the liquor industry in Fenyang, Luliang and even the entire Shanxi Province.
Fragrance, all-round upward
As the birthplace and core production area of China's fragrant liquor, Fenyang Xinghua Village has been given high hopes, Fenjiu is still a milestone, and the future of fragrance still starts with Fenjiu.
Previously, Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu Group, had mentioned that the current development momentum of Fenjiu is becoming more and more rapid, the development momentum is becoming stronger and stronger, the success of the transformation and development of the new road is becoming more and more prominent, the "four advantages" of Fenjiu are constantly bursting out, and the "fragrant gas" is constantly spreading, Fenjiu has stood at a new starting point of historical development, and is meeting the opportunities and challenges of the future with the attitude of a struggler.
Famous sites of Xinghua Village.
The development of the production area is also riveting.
Taking Lvliang City as an example, Zhang Guangyong, deputy secretary of the Municipal Party Committee and mayor of Lvliang City, Shanxi Province, introduced at the 2023 China Xinghuacun International Liquor Industry Expo that Lvliang is the largest fragrant liquor base in the country and one of the top ten spirits producing areas in the world. Baijiu is the decisive weapon for the transformation and development of Lvliang, liquor is the golden sign of Lvliang's opening and cooperation, and liquor is the beautiful business card of Lvliang's characteristic industries.
The revival of Fenjiu has driven the development of professional towns, and it has also truly led the "fragrance tide". Shanxi's fragrance production area is gradually showing a trend of rapid development.
Focusing on the development of the whole industry chain, Luliang City vigorously develops supporting industries such as packaging, logistics, and e-commerce, promotes the integrated development of wine, culture and tourism, continuously extends the liquor industry chain, and improves the added value of products. With liquor as the pillar industry of Fenyang City, it contributes 50% of the city's GDP, 60% of tax revenue and 40% of jobs.
According to the "Guiding Opinions on the Development of China's Liquor Industry during the 14th Five-Year Plan" period, the market size of fragrant liquor will exceed 2 million kiloliters and 130 billion yuan, and the proportion of the industry will increase from 15% to more than 20%.
Consumption expansion, market expansion, industrial clustering, category revival, and value highlighting ......It is the fundamental aspect of the comprehensive upward development of fragrance.
Under the trend of strong vitality in the fragrance production area, a series of practical and effective measures are superimposed, which shows the growth of Shanxi fragrance production area, and the era of great fragrance is accelerating.