In 2023, the performance industry will fully recover. According to the statistics of the China Performance Industry Association, in the first half of 2023 alone, 506 large-scale concerts and festivals will be held across the country, directly creating 249.7 billion yuan at the box office. Large-scale concerts and festivals have even become the key to the "drainage" of urban tourism consumption. Large-scale concerts have stimulated the growth of cultural tourism, and they have also brought many problems worth focusing on. Various departments continue to increase restrictions on "scalper" performance tickets, and under the strong real-name system, the performance market is becoming increasingly standardized.
Cross-city viewing has become a trend.
A concert brings fire to a city.
The report card of China's large-scale concerts and festivals in 2023 is amazing. According to data from the China Performance Industry Association, Jay Chou's concert at Haikou this year attracted a total of 15460,000 person-times**, driving tourism revenue 97.6 billion yuan, just looking at this data may not be intuitive, but it actually exceeded this year's Haikou's "May Day" holiday tourism income, and is 3 times the Dragon Boat Festival holiday tourism income, which shows how amazing the consumption power it pulls. Jay Chou's concert in Tianjin, the audience was as high as 1850,000 people, and 62% of them were foreign visitors, driving consumption of 3 billion yuan.
The above pulling effect is effective in veteran or head singers such as Jacky Cheung, Eason Chan, and Lin Junjie. This is enough to see that a concert can set a city on fire, and when supply and demand are booming, people begin to chase the concert and go out to travel, "Where you drive, I will go".
Data from the Sichuan Provincial Department of Culture and Tourism also shows that from January to August 2023, more than 60% of the performance market will have cross-city audiences. The total number of viewers of Jacky Cheung's concert in Chengdu is 1210,000 people, with a total box office income of 2200 million yuan, seventy percent of the audience from other places. Industry insiders believe that from this year's data, it can be seen that large-scale performance activities can play an important role in stimulating regional consumption, and are also an effective means to improve the people's sense of happiness.
Veteran singers are still "able to play".
Singing strength is the box office guarantee.
This year's concert market is extremely hot, but the hardest tickets to grab still belong to the top singers. Jay Chou, Lin Junjie, Jacky Cheung, and Eason Chan's concerts were full. Singer Wu Bai has become the biggest dark horse this year with his classic repertoire and unique "KTV-style" singing, which has driven the heat and innovation of the performance market.
It is not difficult to see that the live performance is not only a test of the singer's "traffic ability", but more importantly, the strength and extraordinary singing skills shown on the stage. In the case of a burst of performances, the singers who have "rolled" up have achieved the survival of the fittest in the concert ecosystem, and it can be seen from the fact that most of the concert box office is occupied by classic old singers, only the traffic has no strength, which is not enough to continuously drive the box office growth.
If you want to pick a highlight for this year's concert, Wu Bai must take the lead. Since the beginning of this year, Wu Bai seems to have lived in hot searches and short **, Wu Bai's concert KTV box "has been frequently searched, and countless jokes have come into being. Wherever Wu Bai's concert goes, happiness goes.
Jokes aside, Wu Bai's concert was not completely sung by the audience, but only some of the songs with a particularly high degree of popularity were sung by the audience, and the audience was willing to pay for it. As soon as he opened his mouth, it was a famous scene. When Wu Bai has sung to the point of sweating profusely and has become a "conductor", behind his "KTV-style" performance, he still has good strength and dedication to the performance stage.
Concert problems are frequent:
Lip-synching turmoil, "pillar ticket", performance safety.
The national market atmosphere is strong, and the concert directly drives the tourism industry and becomes a new format that is booming, but it also brings a series of problems and **. Problems such as concert lip-syncing, stage safety accidents, poor physical condition of singers, mismatch between the performance position and **, and performance order have all attracted public attention.
In the past period of time, the "* lip-syncing turmoil" has sparked a national discussion, and how to define the "lip-syncing boundary" in large-scale concerts has become an urgent issue inside and outside the industryHow to ensure the balance between the performance effect and the real singing on the singing and dancing stage?Furthermore, who should pay and compensate for the consumers who watch the concert?At Rainie Yang's concert not long after, her inappropriate remarks also aroused everyone's attention to celebrities' speeches in public, which made people think deeply.
On September 8, Jay Chou held a concert at the Tianjin Olympic Sports Center Stadium, and the on-site equipment suddenly failed, resulting in the "energy ball" used in the performance not being opened, and Jay Chou was stuck in it for nearly 20 minutes and was suspected of being injured. Within two days, at Xue Zhiqian's "Alien Objects" tour concert in Chengdu, Xue Zhiqian was in poor health and stopped halfway because he couldn't support it. 62-year-old Jacky Cheung also had an "accident" at the performance site, and when he sang "I just want to go with you for the rest of my life", he once sat on the stage due to dizziness. All kinds of situations have caused the public to worry, singers should be dedicated to their performances, but the premise is also to ensure the safety and health of the stage and themselves.
This year's performance was so popular that it was difficult to find a ticket, and the unequal ticket price and seat were once a topic of discussion. I spent ** to see the concert, but the sight was blocked by the pillars built by the stage throughout the whole process, and the "blind audition" problem of the concert was concerned, and some viewers suggested: The concert should be like buying tickets in a movie theater, and the specific location can be seen.
Fully implement "strong real-name" management.
Take multiple measures to restrict "scalpers" from reselling tickets.
This year, the large-scale concert has achieved a comprehensive "strong real-name" management. The so-called strong real-name system means that the ticket buyer and the audience must be unified and real-name. The identity information filled in by the ticket purchaser when purchasing tickets on the platform must be the same as that of the person entering the venue, and when entering the venue, the identity document and facial recognition will usually be scanned. In this way, it is possible to limit the reselling of tickets by "scalpers" to the greatest extent.
Even so, at the moment of "strong real-name" ticket management, there is still no shortage of calls for "difficult to grab tickets" and "expensive to grab tickets". Some netizens said that the probability of grabbing tickets after "strong real name" has not improved, and many popular tickets are still "sold out in one second", and they can still provide information such as ID cards to "scalpers" for "buying", but they need to pay more or even double the original ticket price.
"It's hard to grab tickets" is one of the most noteworthy phenomena of this year's concert. At the moment of ticket issuance at Wubai Chengdu Station, 150,000 people poured into the ticket-grabbing platform at the same time50,000 tickets for Xue Zhiqian's concert in Chengdu, with nearly 1.1 million viewers competing online.
Industry insiders believe that the problem of "difficulty in grabbing tickets" that still exists is brought about by the current market blowout and star effect, "plus the fact that cross-city performances are now very frequent." In the past, most of the time it was the local audience who was grabbing, but now it may be that the whole country is grabbing. ”
In view of the phenomenon of "buying on behalf of others", it is also necessary for the regulatory authorities to further trace the source and register the management of work tickets. In June this year, Beijing took the lead in implementing the supervision of the traceability of work tickets, stipulating that the number of work tickets and internal tickets must be controlled within 10% of the total number of votes, and the registration and management of tickets is carried out, which is undoubtedly a heavy blow to scalpers who increase the price in the name of "internal purchase".