Xie Qingshuai's live broadcast with goods caused controversy among netizens, but some people also supported him to contribute to his family through e-commerce entrepreneurship. On December 23, Xie Qingshuai opened the first live broadcast to promote a clothing brand and bring goods live, and at the same time, the number of people exceeded 100,000, and nearly 9 million people lived. After the live broadcast ended, he started the second live broadcast to bring goods. Xie Qingshuai said that he hopes to make some contributions to the family, which has a total of more than 6 million fans. So, is Xie Qingshuai's live broadcast good or bad?This is a topic that needs to be discussed in depth.
Xie Qingshuai's live broadcast has been questioned by many netizens, and some people believe that the end of being an Internet celebrity is live streaming. However, there are also many people who support Xie Qingshuai's choice, thinking that Internet celebrities can bring goods, why can't ordinary people?After all, Xie Qingshuai has accumulated many fans through his own efforts, and these fans also voluntarily follow him. Xie Qingshuai's live broadcast can also produce certain economic benefits and make some contributions to the family. Of course, this does not mean that live streaming is necessarily good, it still depends on the specific situation. There are indeed some problems with live streaming.
First of all, in the process of live streaming, some Internet celebrities will exaggerate the effect of the product or even make false publicity, which is a kind of deception for consumers. Secondly, the products brought by live broadcast are somewhat inflated, and some Internet celebrities directly promote them without even investigating the quality of the goods, which is also a harm to consumers. In addition, some influencers who live broadcast goods have not obtained relevant licenses, and there are certain legal risks. However, live streaming also has its benefits. For consumers, live streaming can give them a more intuitive understanding of the condition of the product, so that they can make better purchase decisions.
For merchants, live streaming can increase brand awareness and boost sales. For influencers, live streaming can bring a certain amount of income, and at the same time, it can also serve their fans and let them better understand the product. For families, some people may not have much economy**, and live streaming can bring them a certain amount of economic income. In short, live streaming is a complex topic that requires a comprehensive consideration of various factors. For some undesirable phenomena, we should supervise and crack down, but we can't waste food because of choking.
For those who really work hard to do a good job in live streaming, we should give more support and encouragement. Finally, we should also raise consumer awareness so that they can make more rational choices.
What are your thoughts on this matter?Comments are welcome**!