[**Xiangyang Municipal Bureau of Agriculture and Rural Affairs Work Dynamics].
Xiangyang agriculture has advantages, how to make the advantages better?On December 4, at the press conference, Zhang Guyang, deputy director of the Municipal ** Office, made an introduction.
Our city's agriculture can be summarized as "four worlds" in terms of positioning, that is, the world's middle, the world's confidence, the world's responsibility, and the world's "fresh".
First of all, Xiangyang agriculture has the geographical advantage in the world. In ancient times, Xiangyang was known as "in the middle of the world", known as "the south ship and the north horse, the thoroughfare of seven provinces", and the location advantage of "in the world" made Xiangyang's agricultural products have the foundation of "fragrant" in the world. Secondly, the world's famous city has built a solid cultural gene for Xiangyang's agriculture, and Xiangyang's agriculture will also be famous all over the world with the support of a thousand-year-old city. Third, Xiangyang's agriculture shoulders one percent of the world's responsibility. Today's Xiangyang, as a large agricultural city, has maintained a grain production capacity of more than 10 billion catties for many years, accounting for nearly 1 5 in the province and nearly 1 in the country. Finally, Xiangyang has unswervingly implemented the development concept of "lucid waters and lush mountains are invaluable assets", vigorously developed ecological agriculture, green agriculture and organic agriculture, and the city has 312 agricultural products of "three products and one standard" (green, organic, geographical indications and qualified agricultural products), including 220 organic product certifications and a certification area of 320,000 mu.
Zhang Guyang introduced that the municipal party committee and the city should hold the general grasp of comprehensively promoting rural revitalization, anchor the general goal of accelerating the construction of a strong agricultural city, and take the construction of agricultural product brands as a key move to promote Xiangyang from a large agricultural city to a strong agricultural city. Product advantages are transformed into development advantages and competitive advantages, so that farmers can increase their income from bumper harvests, improve agricultural quality and increase efficiency. It is clear that the agricultural and rural departments will take the lead, Xiangliang Group will be responsible for brand operation, and the financial, market supervision, civil affairs and other departments will cooperate and fully support. The Municipal Bureau of Agriculture and Rural Affairs, Xiangliang Group, etc. acted quickly to build, operate and promote the brand matrix of "Xiangpiao Tianxia", played a set of combination punches, and achieved some remarkable results: carried out top-level design, planned and designed brand image positioning, text graphics, advertising slogans, and application scenarios, and produced brand promotional videos and albumsOrganized the release and promotion, took advantage of the opportunity of organizing a group to participate in the China Agricultural Fair and the Zhengzhou, Changsha and Chongqing Agricultural Fairs, held three "Xiangpiao Tianxia" brand matrix press conferences, and launched a series of advertisements on platforms such as Beijing West Railway Station and Xiangyang East Railway StationIt has built an operation platform, established an operating agency and a brand association, and is building a brand and exhibition and trading center in Xiangcheng Chengjia Lane, Dongjin Yungu and Xiangzhou Shuanggou. The brand building of Xiangyang agricultural products has sounded a loud rallying call, which has received extensive attention from major enterprises, and has entered the fast lane of starting from a high starting point, high-frequency promotion and high-quality development.
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