Happy New Year, all the best!On the evening of December 31, the "First Tour of the Shanghai New Year", which is highly anticipated by the general public, tourists and guests at home and abroad, made a hot debut.
This year's "Shanghai New Year's First Tour" with the theme of "Welcoming Inbound Tourists, Hitting the Longhua Evening Bell", the event venue has been expanded from Longhua Ancient Temple to Longhua Civic Square and the newly opened commercial district - Longhua Club, with richer amusement items and more novel forms of activities, bringing an interesting "New Year's First Tour" experience to citizens and tourists.
In addition to "classic projects" such as hitting the bell to pray for blessings, eating New Year's noodles, stamping New Year's postmarks, and watching intangible cultural heritage performances, the 2024 "Shanghai New Year's First Tour" has added a lot of "cool" new ways to play: the Longhua Tower light show is dreamlike, the "Wishing Collection" in the Civic Square is full of blessings, and the Longhua Winter Festival Market and stage performances are ...... very livelyThere are friends from afar, and they are happy!The first inbound tour group of the New Year from Singapore, Malaysia and other countries and regions, foreign friends in Shanghai, the general public and tourists gathered at Longhua Ancient Temple to spend a beautiful cross-Chinese New Year's Eve and experience Shanghai's "poetry and distance" in an all-round way.
The "First Tour of the New Year in Shanghai" theme activity is the earliest and largest New Year's event in Shanghai, which has been held for 35 years since 1989. The millennium Longhua Ancient Temple is a cultural landmark on the bank of the Huangpu River, "Longhua Evening Bell" was ranked as one of the "Eight Views of Shanghai" as early as the Ming and Qing dynasties, and the Xuhui Longhua area, the red culture and the Jiangnan culture converge and blend, and it is an important city card and historical and cultural landmark in Shanghai.
Since 2008, Longhua Temple has released the "New Year's Auspicious Characters" every year, carrying the yearning and blessings for a better life with Chinese characters. The auspicious character for the New Year in 2024 is "Ze", which means peace and joy and moisturizes all things. This year's "Shanghai New Year's First Tour" is not only a "Ze" day, but also a "collision" day, adding a festive atmosphere to the city.
The beautiful Longhua Tower light and shadow show is a new highlight of the event, lighting up the Longhua Ancient Tower in the form of lighting, projection and other diversified presentations, showing the charm of the times of the ancient Longhua bright new chapter and the mutual empowerment of science and technology culture.
This year's welcome event also linked Longhua Civic Square and Longhua Club for the first time, fully showing the ancient charm of Longhua, the style of Xuhui and the charm of Shanghai. As the first commercial district in Shanghai facing the thousand-year-old temple, the Longhua Club across the street from the Longhua Tower continues the local memory of the "Longhua Temple Fair", with the winter market with the theme of "Longhua Winter Fair", and the Longhua Stage with the return of young bands and traditional performing artists, colliding with more possibilities for winter lifestyle.
Cool and upgraded cultural tourism gameplay was everywhere in the night's activities. On the Longhua Civic Square, a large-scale interactive installation "Wishing Collection" and a luminous three-dimensional character check-in device for Leyou Shanghai are set up, attracting tourists to take a group photo. In addition to displaying many intangible cultural heritage items, the Longhuahui Winter Market also set up the best photography check-in points, and carefully created AR** (check-in interaction, flying electronic blessing wishes and other interesting activities, and the sense of scientific and technological atmosphere is instantly full.
On the first day of the new year, more than 100 young people from the Yangtze River Delta region also took the Shanghai holiday train - "Happy Yangtze River Delta" high-speed rail tourist train to reunite in Shanghai.
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Reporter: Zhang Wenjing, Shi Yuewei, Zhu Liang.
*: Bai Yang, Shi Yuewei, Zhu Liang, District Bureau of Culture and Tourism, District Public Security Bureau.
Editor: Chen Siyi.
*Please indicate that it is from the official account of Shanghai Xuhui.