Introduction: Recently, the Chinese organizers gambled and decided to invite Ronaldo to lead with high ticketsSaudi ArabiaThe giant Riyadh Victory came to China for two exhibition matches. The news quickly sparked heated discussions and attention among Chinese fans. For this big gamble, the organizer will face huge pressure on operating costs and a test of Ronaldo's box office appeal.
The original text mentions,Saudi ArabiaThe league ticket** is 85 riyals, which is about 161 yuan. In comparison, the Chinese organizers divided the ticket price of the Riyadh victory match into six tiers, with a maximum of 4,580 yuan, and an average price of about 2,500 yuanSaudi ArabiaLeague tickets have increased by up to 15 times. This move is undoubtedly to attract Chinese fans to buy tickets to watch the game, and fully combine Riyadh's victory with Ronaldo's appeal.
However, it is debatable whether such a high-stakes strategy will succeed. After all, there is a big difference between a commercial competition and an official one. While Ronaldo's charisma is unquestionable, are fans willing to pay such a hefty ticket for a commercial showThis became a major challenge for the organizers.
It takes a huge amount of money to gamble on RonaldoOperating costs。According toSloth Bear SportsIt was revealed that Riyadh Victory had a single appearance fee of up to $10 million, and the two games totaled $20 million. Plus venue rental fees, security costs, publicity costs andLabor costsAnd so on, the total cost of the two games is expected to be more than 1500 million RMB.
Although commercial competitions also generate revenue from sponsors, copyrights, and commercial activities, it is the sale of tickets that really determines the profitability of the competition. Sloth Bear SportsAccording to a person familiar with the matter, if each game can attract 40,000 fans and the average ticket price is 2,500 yuan, then the organizer will be able to save the capital through ticket sales and make a certain profit. However, this will need to test Ronaldo's box office appeal and the level of love that Chinese fans have for him.
There is no doubt that Cristiano Ronaldo is the top of the dayFootballOne of the stars with huge box office appeal. However, before this big gamble, will the organizers be able to accurately assess and gauge how much Chinese fans love Ronaldo and how much they are willing to pay for it?
The reason why the organizers gambled on Ronaldo is undoubtedly because of his resource advantages as a world-renowned star and his influence among Chinese fans. And how to translate this influence into actual box office revenue will be a real challenge. This also requires the organizers to promote and promote andMarketingWe have made great efforts to attract more fans to participate in the game.
The business plan brought by Ronaldo is more than just oneFootballThe competition is a test of the organizer's operational ability and Ronaldo's box office appeal. With the high price of tickets**, the organizers tried to attract Chinese fans to buy tickets to watch the game and maximize Ronaldo's superstar charm. However, success depends on how much Chinese fans love Ronaldo and whether they are willing to pay a high ticket price for it. Regardless of the outcome, the big bet on Ronaldo's business match will undoubtedly become ChinaFootballAn important attempt and exploration in history.