"Huaxia Wine News" reporter Shi Yu.
In 2023, Lanling Fine Wine will always adhere to its strategic determination, actively respond to it, ensure the healthy operation of inventory, successfully complete the leapfrog development of marketing performance, and set a new height for Lanling Fine Wine
On December 27, the 2024 Distributor Ceremony of Shandong Lanling Fine Wine Co., Ltd. was held in Xuzhou, Jiangsu. The company's senior leaders and more than 300 core dealers from all over the country, news**, etc. attended the meeting.
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With the theme of "Hand in Hand, the Return of the King", the conference planned a new chapter and built consensus, highlighting the ecological model of Lanling wine manufacturers. From the high morale of the dealers and the bursts of applause that broke out on the spot, the reporter of "Huaxia Liquor News" personally felt the power of Lanling Fine Wine to gather and work hard.
Manufacturers work together, and Lanling will reach new heights in 2023
In 2023, Lanling Fine Wine will always adhere to its strategic determination, actively respond to it, ensure the healthy operation of inventory, successfully complete the leapfrog development of marketing performance, and set a new height for Lanling Fine Wine
Chen Kun, general manager of Shandong Lanling Fine Wine Co., Ltd.
At the meeting, Chen Kun, general manager of Shandong Lanling Fine Wine Co., Ltd., comprehensively sorted out and summarized the marketing work in 2023, and summarized it into four key words, namely adjustment, development, self-confidence, and cooperation.
Adjustments。The product structure has been optimized and improved;The market operation idea has changed, and the terminal network channel has been built;The awareness of dealer market management has been enhanced, and the initiative of the market has been further grasped.
Pioneering。In 2023, Lanling Fine Wine will implement the strategy of going out, expand the sales area, and make a major breakthrough in investment promotion. At present, Lanling Fine Wine has achieved full coverage in Shandong Province, and Jiangsu, Henan, Northeast China and other regions have also opened up new markets, and the pace of nationalization has accelerated, which has greatly improved the brand voice of Lanling Fine Wine.
Market Progress Award
Outstanding Customer Award
Special Contribution Award
Assertive. In terms of marketing, more brand activities have been launched. The high-end tasting activity of "Millennium Classics, Taste Lanling" allows consumers to intuitively feel the quality of Lanling wine, and at the same time, understand the history, culture and brand connotation behind it from a deeper levelThe 10,000-ton intelligent grain wine brewing base and supporting projects have laid a solid foundation for the quality improvement of Lanling wine, and the brand reputation continues to expand.
Collaboration。Over the years, Lanling Fine Wine has always adhered to the "integration of manufacturers" and built a solid platform for manufacturer cooperation. The two-way rush between Lanling Fine Wine and distributors also provides a guarantee for the virtuous cycle of marketing, and realizes the cooperation of manufacturers to create a win-win situation.
Outstanding representatives made speeches.
At the conference site, a grand award ceremony was also held for the dealers who won the "Market Progress Award", "Excellent Dealer Award" and "Special Contribution Award" to commend them for forging ahead and creating a new journey together with Lanling Fine Wine.
Work hard, what will Lanling wine do in 2024?
All the past is prologue.
2024 is a key node for Lanling Fine Wine to be ready to take advantage of the momentum, and in the face of both opportunities and challenges, Chen Kun put forward the overall marketing goal of "manufacturers are united, work hard, and create a new record in the history of Lanling Fine Wine", and make the following four work arrangements around this goal.
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First of all, the upgrade and obsolescence of products. Optimize the product structure, unify the operation ideas and models, and further enhance the high-end and high-quality brand image of Lanling Fine Wine.
Secondly, optimize the marketing agency system. Establish a more complete service system at multiple levels such as brand promotion, investment promotion, logistics, customer service, and market supervision to provide guarantee for market operation.
In addition, we will work high-quality markets and potential customer cultivation. Continue to optimize the distribution structure, empower the marketing team, and improve the market operation ability and market transformation and upgrading ability of high-quality customers.
Finally, in terms of brand building and value enhancement, the historical and cultural value of Lanling Liquor should be fully explored, and the IP attribute of Lanling Liquor should be reshaped as "the first historical and cultural famous liquor".Through offline promotion activities such as fan festivals and tastings, the brand value is amplified and the "brand fever" of Lanling is created.
Industry insiders believe that through this dealer conference, it can be seen that in the critical period of seizing opportunities in the industry, Lanling Fine Wine has sounded the clarion call to go out and accelerate the attack.
The mountains are high and the waters are long, and the travelers are boundless. The holding of this dealer ceremony will unify the thinking and boost the confidence of Lanling Fine Wine in the future marketing market, brand promotion and regional expansion. Standing at a new starting point, Lanling Fine Wine will continue to work hand in hand with distributors to start a new journey of high-quality development of Lanling Fine Wine.