Wish's recently launched logistics subsidy policy provides a great opportunity for e-commerce sellers to reduce their warehousing operating costs. This policy will run from January 1 to March 31, 2024, and sellers can enjoy different levels of operating fee discounts based on their average daily order value (GMV), up to a full waiver. This is undoubtedly a major benefit for sellers who pursue efficient warehousing and fast shipping.
Under this policy, sellers with an average daily order GMV of $300 can enjoy a 50% discount on the operation fee, while sellers with an average daily order GMV of $3,000 can get a full waiver of the operation fee. This means that the larger the seller's shipment, the more discounts they can enjoy.
To take full advantage of this policy, sellers need to be aware of the following:
Understand the subsidy policy: Sellers need to learn more about Wish's logistics subsidy policy, including the specific rules, time limits, and calculation methods of the subsidy.
Increase sales: Increasing the average daily order GMV is the key to enjoying more discounts. Sellers can increase sales by optimizing listings, strengthening marketing promotions, and providing discounts.
Scope of application of the weekly stocking modeTo be clear, this subsidy policy only applies to orders fulfilled through the Wish Uni-Inventory program, and is limited to ordinary inbound orders. Sellers should adjust their logistics strategy to accommodate this model.
Inventory managementEffective inventory management is essential to increase shipments. Sellers should reasonably plan their inventory according to sales data to ensure the efficient operation of the chain.
Financial planning: Since the subsidy policy has a direct impact on the seller's cash flow and profits, it is especially important to have careful financial planning during this time.
Data analysis: Use the data analysis tools provided by the Wish platform to continuously monitor the average daily order GMV to ensure that the conditions of the subsidy policy can be met.
Optimize logistics services: Consider partnering with an efficient and reliable logistics service provider to ensure orders are processed and shipped quickly and accurately.
Customer service: Even in the process of driving sales, maintain excellent customer service to maintain good store reviews and customer satisfaction.
In conclusion, Wish's new logistics subsidy policy provides an excellent opportunity for sellers to reduce operating costs. With the above suggestions, sellers can not only maximize the use of this policy, but also further improve their sales performance on the Wish platform.
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