In today's society, people's demand for healthy food is increasing, among which, natural and healthy high-end room temperature milk has been warmly welcomed by consumers. In this thriving market, Trensu, as a high-end milk brand under Mengniu Group, has become the first choice of Chinese consumers and has achieved remarkable results.
The Telunsu brand was born in 2005, which opened the prelude to the high-end milk market of China's dairy industry. Relying on the high-quality milk source of the exclusive pasture, as well as the high-standard raw material selection and production process, this brand has successively launched organic pure milk, desert organic milk, grain milk and other products, which have won the recognition and favor of consumers.
The success of Trensu comes from its strict control of product quality and continuous technological innovation. From the creation of the high-end room temperature milk category, the construction of a subdivided product matrix, to the creation of the first "dream lid" packaging, changing the drinking experience of milk from sucking to drinking. After 18 years of development, Telunsu has grown into a phenomenal consumer product with annual sales of nearly 30 billion yuan, and the annual sales revenue has increased by more than 30% year-on-year, and has always maintained a strong growth force.
At the same time, the success of Telunsu is also inseparable from the persistence of its high-end brand. Based in the premium dairy segment, the brand is committed to providing trusted, more natural and organic high-quality milk. Telunsu not only meets the needs of consumers in pursuit of a better quality of life, but also achieves its own high-quality development.
In 2019, Telunsu launched the new "Dream Cover" upgrade package, which marked the entry of Trensu into 30 times. This innovative packaging allows milk to be drunk and carried around as you like like a drink, breaking the limitations of the existence of milk as a nutritional product for many years and bringing a new experience to consumers.
In 2020, Trensu was upgraded again and launched with 38 g protein, 125 mg of raw high calcium organic milk. This product is the first in the organic dairy industry** and has won the gold medal at the organic dairy industry exhibition for nine consecutive years. This year, as a representative of the domestic high-end organic dairy industry, Telunsu once again appeared at the International Organic Food Exhibition, and won the gold medal of the China International Organic Food Expo for the tenth time with the high-quality quality of desert organic milk and strict organic production process standards.
Looking ahead, Trensu will continue to maintain its market leadership and achieve continued growth. With the increasing demand for healthy food and consumers' pursuit of high quality of life, Trensu is expected to continue to expand its presence and achieve continuous growth in the high-end ambient milk market.