Andy Lau responds to the endorsement turmoil Traffic stars do endorsements that many brands can't want, not to mention that Andy Lau, a superstar in the Chinese music scene and a national male god, has made an endorsement
However, most superstars like Andy Lau endorse some luxury brands and rarely have cheap goods.
Therefore, when netizens posted the sauerkraut endorsed by Andy Lau on the Internet, it immediately caused an uproar.
Could it be that Andy Lau really endorses a pack of sauerkraut that only costs six yuan?To this shocking question, Andy Lau and his agency quickly responded.
On December 12, they urgently issued an "infringement statement letter", denying that Andy Lau had cooperated with the company of this newly developed lactic acid bacteria sauerkraut, and did not authorize any company to use his portrait and name.
A person familiar with the matter broke the news that the ** on this sauerkraut packaging bag is actually a still from Andy Lau in the movie "Bomb Disposal Expert 2".
Looking further at the packaging bag, you can also see the text marking, "Andy Lau, the star of the movie "Bomb Disposal Expert 2", Andy Lau, joined hands to help the new wasteland brand".
Such a situation shocked netizens.
And with the rapid development of the Internet, any message can spread quickly.
Before, the shops in the small mountain village casually took a celebrity ** as an "endorsement", and it would not be discovered at all, but now it can be easily known to the whole country.
Andy Lau's "endorsement" of the newly opened sauerkraut is a vivid example.
*Also immediately contacted the manufacturer of the product, but Heilongjiang Tianmiao Agricultural Products Processing*** said that it has not received any relevant notices for the time being.
According to the response of Andy Lau's agency, they do not intend to deal with this passive "endorsement" sauerkraut incident hastily, but are ready to use the law to defend their rights.
In fact, this is not the first time something similar has happened to Andy Lau.
From mobile phones and watches to wooden betel nuts, Andy Lau is endorsed from all walks of life.
It's no wonder that agencies are so clear about launching a full investigation to combat these false endorsements.
After all, this not only involves the infringement of Andy Lau's portrait rights, but also misleads consumers and seriously damages the rights and interests of consumers.
In addition to violating the law, in fact, letting celebrities passively endorse also touches the bottom line of morality.
Celebrity passive endorsements are frequent
In addition to Andy Lau, other celebrities have also been troubled to varying degrees by brands that have no ethics and ignore the law.
Guan Xiaotong has encountered the passive endorsement of electric toothbrushes and face towels, Yuan Shanshan also faces the passive endorsement of a clothing brand, and Jin Dong is "endorsed" water dispensers and so on.
These incredible passive endorsements not only bother the celebrities themselves, but consumers are often deceived.
Last year, Yi Yang Qianxi also fought a lawsuit with Happy Yibao Snack Bar and Power Brand Management in Siming District, Xiamen City due to the issue of passive endorsement.
The reason was that Yi Yang Qianxi's fans questioned his endorsement of Thunderbolt Castle, and it turned out that he and the studio were also actively responding to the accusation of passive endorsement.
In the end, after a series of procedures, Yi Yang Qianxi won the lawsuit.
In 2021, Niangniang Sun Li also carried out a rights protection with the "Banlaiya" brand cosmetics.
At the same time, some of the businesses that were sued said that they did not know that such acts involved infringement under the judge's questioning, which also shows that many merchants do not have sufficient understanding of relevant laws and regulations.
In order to avoid this situation, the relevant departments should strengthen their work, and even encourage the whole society to investigate the problem of fake endorsements.
Businesses should also learn relevant laws and regulations to avoid inadvertent infringement, and also allow celebrities to feel at ease, devote more time and energy to their works, and make more contributions to entertainment and art.
Consumers should also be vigilant when buying goods, do not blindly consume and impulsively buy, and do not blindly believe in celebrity endorsements, after all, the problem of passive endorsements by celebrities has not been effectively stopped.