Although the car market is still the same car market, it is no longer the same as it used to be in the changing consumer trends. With the continuous rise of new energy vehicles, the joint venture brands that have been calling for wind and rain in the market are at a loss under the impact of the new wave. Although it has been hit by a lot of impact, the joint venture brands still have good gains in the field of fuel vehicles, such as North and South Volkswagen, GAC Toyota, etc., of course, Honda also has models with more outstanding market performance.
In the 18th issue of the 2023 Xiaoao Auto Market, the protagonist of this issue is Guangqi Honda's A-class sedan style.
As we all know, compact cars because of their economical and cost-effective advantages, in many car companies play a role in seizing market share "pioneer", to create a "hot" A-class sedan is also the dream of many car companies, in this car company must compete in the market segment, competitiveness of a large number of hot models, both Sylphy, Lavida and other joint venture cars, as well as Qin plus, Xingrui, Arrizo 8 and other domestic cars.
Of course, as one of Honda's representative car companies in the Chinese market, Guangqi Honda also laid out the Lingpai and later styles. It's just that the Ling faction, which was once popular in the market, is only left with chicken feathers after the hustle and bustle, and it is difficult to take on the heavy responsibility of competing products such as Lavida and Corolla.
As a sister model of the Civic, the exterior design is relatively fashionable and has a good sense of hierarchy and recognition, as well as visual beauty. The car has a length of 4689mm, and some models have a length of 4563mm, a wheelbase of 2735mm, and a power of 20L diesel-electric hybrid system, as well as 1The 5T power combination adopts a front MacPherson rear multi-link independent suspension.
Although the configuration is differentiated according to the ** different, but Guangqi Honda's style still reflects the sincerity and kindness it should have in this regard, in addition to the entry-level models, many more practical configurations are reflected in the middle and high configurations, such as lane departure warning, fatigue driving tips, reversing image, full-speed adaptive cruise and electric sunroof, etc., but it is not too strong in terms of science and technology.
On the whole, the comprehensive strength of Honda Style is not bad, originally thought that the listing would become a "hit" Honda Style, which can form an effective threat to competing products such as Sylphy, Lavida, Corolla, etc., but it is still a little disappointing, in the year after the listing from December 2021 to December 2022, Honda Style has not stepped through the threshold of monthly sales of more than 10,000, and its presence in the A-class sedan segment is there but not too strong.
Will Honda's style, which is generally hot in the market, also follow the path of Lingpai? The answer is no. Although the market performance of Honda Style in the first four months of this year was not too ideal, the subsequent opening of price for volume also made Honda Style explode with a significant increase in sales.
It is understood that the preferential margin of Honda's style is 3Around 50,000 yuan, with a large discount, Honda Style harvested 1Monthly sales of 920,000 units. According to the public sales volume, the cumulative sales of Honda style from January to November this year exceeded 100,000 units, of which, the sales volume in November was 12,367 units.
As we all know, although the competition in the automobile market is fair, but it also follows the rules of the game, only in terms of overall strength ahead of competitors, it is possible to enjoy the quiet years in the white-hot market competition, although the market competition is still surging.
With the Honda style of exchanging price for volume to achieve low opening and high walking, and "the aroma of wine is not afraid of deep alleys", we will wait and see whether it can continue to maintain the market heat without declining.
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