As 2023 draws to a close, looking back on this year, Huawei has made remarkable achievements in the mobile phone industry with its ultra-premium brand. The hot sales of the Huawei Mate 60 series highlight Huawei's strong return and new layout in the high-end market. In September, Huawei launched a new ultra-high-end brand, Ulitimate Design, and launched its first mobile phone products, the Huawei Mate 60 RS and the HUAWEI Watch Ultimate Design, which is an important step for Huawei to further expand its layout in the high-end market.
In Andy Lau's interview ** "Extraordinary is to take the ordinary out of the wonderful", he expressed his understanding of the extraordinary spirit and praise of extraordinary power. Andy Lau emphasized that "extraordinary is to make the ordinary out of the wonderful", and put forward the view that "it is not born extraordinary, but dare to be extraordinary", encouraging people to pursue the ultimate in their own fields, and keep innovating and struggling. This attitude undoubtedly brings strength and warmth to many ordinary people, inspiring them to step out of the difficult situation and move forward bravely.
The HUAWEI Mate 60 RS is the first mobile phone product of the Huawei Ulitimate Design brand, demonstrating Huawei's unremitting pursuit of high-end quality. From design, materials, craftsmanship to performance, it has achieved the ultimate in all aspects, demonstrating Huawei's pursuit of top-quality product power. The HUAWEI Mate 60 RS Extreme Master Ray Red Edition is made of red ceramic, which is finely crafted to reveal an all-over red color, demonstrating Huawei's unique insights into product design. In addition, the blessing of the new basalt tempered Kunlun glass makes the screen more tenacious and the drop resistance is further improved. In addition, the HUAWEI Mate 60 RS also supports Tiantong satellite call, Beidou satellite messaging, and quiet call, providing users with a more secure and unimpeded communication experience.
In addition to the HUAWEI Mate 60 RS, Huawei also launched the HUAWEI Watch Ultimate Design, a smartwatch product that adds 18K precious** materials for the first time, effectively enhancing the collection value of the product and demonstrating Huawei's perfect integration of technology and aesthetics.
Looking back on 2023, Huawei's continuous launch of high-end products and the layout of its brand strategy undoubtedly indicate that Huawei is about to open a new chapter of development. In the future, Huawei's Extraordinary Master series may be involved in more terminal fields to bring more surprises to consumers. With Huawei's strong return, the high-end market will usher in a major reshuffle, and Huawei's extraordinary master brand will surely become the most eye-catching existence in the industry.