The Beijing Winter Olympics has ended perfectly, but the "ice and snow economy" has not cooled down, but with the deepening of winter, all over the country is creating its own ice and snow world, ski resorts, ice and snow exhibitions, attracting a lot of tourists, and even some inconspicuous villages, are also on fire, driving consumption, but also produced very good economic benefits.
The real snow town, in the Northeast.
Snow Town covers an area of 500 hectares, with an average altitude of more than 1,200 meters, and there are two peaks of more than 1,700 meters in Snow Town, which are covered with snow all year round, and the thickest part is nearly two meters. Hidden deep in the mountains, the snow town has good snow quality and frequent snowfall, and the scenery is very beautiful. The wooden houses are lined up and the snow falls on the roofs, creating a particularly beautiful landscape, which is the best place to enjoy and play in the snow.
Snow Town first became popular because a photographer captured the scenery of Snow Town and won an international award. Then because of the "stealing customers" incident, the reputation of Snow Town plummeted.
Tourists were originally in a happy mood to play in the snow town, but they encountered a "black shop", the sky-high room rate, so that tourists are in a dilemma, many people come from far away, and the result is that they encounter a stealer, and they are not going to go, and they are not staying.
On the ice and snow world, it must be the best in Heilongjiang, not only the snow town, but also the unique large-scale ice sculpture exhibition, which is like a dream, making many people forget to return.
Many people want to go to the Northeast and have a dream ice and snow trip.
However, most people usually don't have much time, and there are too many tourists during the Spring Festival, so the experience will be relatively poor, so they can only think about the ice and snow world, and can't go to the field to play in person.
So the local "Dream Snow Town" came.
In 2022, many people spent the Spring Festival at home, and in 2023, everything began to return to normal, many people are more concerned about their health and happiness, and the tourism industry has also returned to a hot state.
Winter without snow is not perfect, many people want to see a beautiful snow, want to take their lovers, children to the ice and snow world to enjoy parent-child time, really see this business opportunity, and respond to the "ice and snow economy" advocated by the country, so snow towns around the country have emerged.
Many cities have started to build "dream snow towns", cabins can be easily built, snow is not a problem, although many cities do not have snow, but with snow guns, all this is not a problem.
Although the copycat version of "Snow Town" is not as good as the real Snow Country in terms of scale and snow quality, the small cabins, some hanging corn, peppers, small yards, stone mills, etc., can easily remind people of childhood and the place where they grew up.
The love for the snow town is not only because of the snow, but also the real nostalgia is childhood, an era, and a family in the hometown.
Almost most people who grew up in the countryside have a very special affection for these cabins.
In fact, another reason for the popularity of ski resorts and snow towns is that many people live in commercial houses now, and there are few opportunities for children to go out to "ventilate", and children in greenhouses also yearn for the outside world. The ice and snow world is just suitable for parent-child travel and for children to experience.
However, the biggest problem with snow made by snow guns is that it is not sticky, and it is difficult to make a snowman into this kind of snow, and it is difficult to make a perfect shape even with snow clips. But that doesn't stop adults and kids from frolicking in the snow.
It is not a bad thing for the "Snow Town in Dreams" to roll up, and with competition, the organizers can improve the quality of service and let tourists have a better experience.
In fact, the ice and snow economy is a win-win situation.
The organizers can make money, drive consumption, tourists have a good place to enjoy the snow, and can take children to experience the joy of snow when there is no snow. Snow machine manufacturers are also winners, more snow towns, more orders.
The ice and snow economy has made a big difference.
In fact, it is not only skiing, there are more ice and snow projects, the key is to look at the local ** and businesses around the world, how to create more attractive scenes and projects, and have more dream linkages, so as to achieve a win-win situation for all parties!Let the "ice and snow economy" really drive the local economy and consumption.
Dream Snow Town, do you want to go?