There are endless disputes over the trademark of two kinds of Budweiser beer in Europe and the United States, and the Chinese consumers drink it is not authentic
Many people have heard of Budweiser, but Budweiser is not the first in the United States, it was born in 1245 in a small Czech city.
The city of Budějovice, located in the middle of the basin of the southern Czech state, was originally German-speaking budweiser, or Budweiser, which originated from a king of Bohemia who founded the winery in 1245 AD. At that time, Budweiser was "hard to find", and it was not until Okato II invented Budweiser and the scale of production increased dramatically that this situation was alleviated. Therefore, it is also called "King Beer", also known as "King of Beer", and the town of Budweiser is the origin of the city of Budějovice.
After a stint in the Czech Republic, the American wine merchant Kahr returned to his homeland and soon claimed to have invented bohemian beer, and subsequently registered Budweiser in the United States, and in 2008 he had already occupied 50 percent of the United States9% market share.
For this reason, the two brewing companies can be said to have worked hard, from the European war to the United States, and finally the American Budweiser company outside Europe, the "bud" as a brand**, the Czech Budweiser company can only sell the brand "budweiser" in the European market.
Czech Budweiser, in the international market share, is not even one-third of the United States, but in Europe, it is considered the purest Budweiser, known as the "king of beer", and has been known as "the best beer in the world" for several consecutive competitions.
Budweiser's sales declined, mainly due to the importance of health care among the majority of the population, with an average annual growth rate of 1-3%. However, with the advantage of tourism, Budweiser once again promoted Budweiser to the world and started Budweiser's "Millennium Winery" tour.
In fact, in 2002, Budweiser's predecessor went out of business, and all of its equipment and products were moved to a factory called "New", which was built in 1895. The oldest winery in the world, except for weekends and holidays, you can drive 25 minutes to visit the world's oldest winery for free.
It can be difficult for the staff here to meet Chinese travelers. Xiao Chen was slightly stunned. In Europe, most of the people who like to make wine are "drunkards", who are "addicted to alcohol" and drink as much as they want.
Most of Budweiser's distilleries are German, but the entire factory was completed here by the Soviets, and the front desk lady jokingly said that in Europe, only Germany and the Soviet Union can get along so well.
Since the production is fully automated, the brewery does not need many workers, so there are almost no human voices inside, only the humming of machinery. The director of the brewery and the German engineer discussed what to drink in the evening and whether to take some hops (only a small portion of which could be taken).
Here, people can be directly connected to the entire factory via a metal bridge. According to the front desk staff, the plant can process 4,000 empty bottles per hour and make them into finished products for shipping. This means that if everyone gets to work, then 27,000 bottles of beer should be ready in an hour.
However, only a small percentage of this beer is consumed domestically in Europe. And the Chinese are drinking Budweiser, which is made by an American company in Wuhan, that is, it has nothing to do with authentic Budweiser!
There are many types of Budweiser, but more people prefer to drink the one from more than a thousand years ago. The Czech company Budweiser also has special propagandists, and I heard that it costs 200,000 euros to train a person.
The best time, the most beautiful lady in the Czech Republic, was from 2012 to 2016, Miss Publicity of Budweiser Brewing Company. Now, four women have appeared all over the world, and there are even famous Canadian restaurant groups that have sent them invitations to advertise. But whenever Budweiser holds **, they will come here and serve them for free, which makes them full of awe of this brand.