Come out and mix, sooner or later you will have to pay it back. Ma Yun lost, Liu Qiangdong won, yesterday
The evening has exploded our e-commerce circle and Internet circle.
Yesterday, JD.com officially announced a document, JD.com won the lawsuit against Alibaba.
Subsequently, the details of the case, Ali was sentenced by the Beijing court to pay a huge compensation of 1 billion yuan to JD.com, which directly rushed to the first place in the hot search, causing heated discussions on the whole network. 
Alibaba has just responded: We have learned of this news, and we respect the court's verdict. 
To be honest, in the past ten years, Ali has been suppressing JD.com.
I have the impression that this is the first time in the past ten years that JD.com has won Ali!!
Time really flies quickly, and in a blink of an eye, another ten years have passed.
Why do I say ten years?Because many, many netizens, seeing this result today, Ali lost the lawsuit and was awarded 1 billion compensation to JD.com;I don't know the specific situation. 
Some people say that Ali was fined 18.2 billion yuan by the state because of anti-monopoly before???Why did you talk about this again today??
Isn't it endless??Some people also say that the e-commerce bosses have been replaced, Pinduoduo is riding the dust, and the two of you don't want to refuel at this time, and they are still pulling each other's backs, and infighting is ???
Therefore, many, many people can't understand why Liu Qiangdong still wants to "do Ali once" at this time?
The reason is very simple, because, Liu Qiangdong suffered a big loss from Ma Yun, and he couldn't swallow this breath!
Back to 10 years ago, in 2013, Jack Ma's Alibaba was the largest e-commerce giant in China at that time, accounting for more than 80% of the e-commerce market. At that time, Douyin and Pinduoduo, these rising stars, had not yet been born.
At that time, Liu Qiangdong directly defeated Suning and Gome by virtue of the ** battle, and occupied the leading position of household appliances in one fell swoop, and he was also in high spirits. 
At that time, Liu Qiangdong waved his hand and directly reformed Jingdong, and changed Jingdong's e-commerce model focusing on electronic home appliances to a full-category e-commerce model like ** and Tmall. This is equivalent to moving Ma Yun's cake, so Liu Qiangdong has become the biggest potential opponent in Ma Yun's eyes!
At that time, Jingdong had just started the sales model of all categories, and the merchants were far from being able to compare with the number of Tmall. In order to suppress and suppress the rise and expansion of JD.com's entire category in one fell swoop. Ali directly used its position as the market leader to put pressure on Tmall's merchants on a variety of occasions, including Double 11, 618 and other activities.
These methods are actually written in the verdict, and they may not be people in the e-commerce circle, so they don't know the details.
2, Ali forced merchants to "choose one of the two". Taking advantage of his position as the boss, Ali directly asked the merchants on the platform to "choose one of the two", you want to go to Jingdong to open a store, participate in Jingdong's 618, double 11, you don't have to mix with me. On the one hand, Ali, the leader of the market, has the largest traffic and sales;On the one hand, it is the rising star JD.com, which has just started to do all categories, and the merchants are forced to have no choice, for the sake of their own sales and maximize their interests, they will definitely not dare to choose the rising star.
In such a trip by various means, JD.com's road to all categories is very, very difficult.
Even if Jingdong's 618 advertisements and double 11 advertisements are overwhelming, consumers come to you to take a look, there is no brand, there is no clothing, and naturally there are gone.
In the long run, Jingdong's full-category road has been curbed.
In this way, he uses his position as the market leader to suppress competition in order to achieve the goal of monopolizing the marketLiu Qiangdong was naturally trembling with anger. 
In a fit of rage, a whistleblower article caused a sensation in the entire e-commerce circle! !In June 2013, the then vice president of finance of JD.com published a personal signed article alluding to Tmall's "forcing merchants to choose one of the two", exposing for the first time the problem of merchants being asked by Alibaba to "choose one of the two" to the people of the whole country. It is clearly written: Since 2013, Tmall has continued to "sign exclusive agreements" and "exclusive cooperation", requiring many brand merchants such as clothing and home furnishings that have opened stores on Tmall** are not allowed to participate in ** activities on JD.com** and are not allowed to open stores on JD.com ** for business. All kinds of means have been exposed.
Is it useful to report??Not only did Ali not stop, but in 2015's Double 11, it increased its firepower. That year's Double 11 Jingdong Ali "made a lot of noise" and couldn't be opened.
On Double 11 that year, the official of Wood Forest *** sent a letter to JD.com saying that due to pressure from a certain platform, the brand would withdraw JD.com's venue resources. Subsequently, one big brand after another expressed that they were under pressure to withdraw from JD.com's Double 11 event. In a fit of rage, Liu Qiangdong directly reported with his real name!That night, JD.com's real-name report Ali "forced" merchants to "choose one of the two", which seriously disrupted the order of the e-commerce market and officially entered a big climax.
However, real-name reporting is still useless!!In the end, there was really no way.
In 2017, JD.com filed a formal lawsuit against Alibaba directly with the Beijing High People's Court.
Then, he was dragged by Ali for a long, long time with the clear view of foreign jurisdiction.
It was not until 2019 that the Beijing High People's Court rejected Alibaba's appeal and found that the Beijing High People's Court had jurisdiction over the case. At the same time, it's not just JD.com that is the victim, Pinduoduo, Vipshop and other e-commerce companies are the victims of "either-or". So, in the same year, JD.com invited Pinduoduo, and Vipshop also joined the lawsuit of choosing one of the two.
Then, he was directly ridiculed by Wang Shuai, the boss of Ali's public relations department.
The other party directly said that choosing one of the two is normal market behavior, and it is good money to drive out bad money.
Equally, directly mocking the JD.com, it's you who can't compete on your own, and you can't do it yourself, so you blame us
You can't compete, that only means that you are bad money.
What happened next, you should all know. In November 2020, the Beijing Higher People's Court organized a closed-door cross-examination of the "one of two" monopoly case of JD.com v. Alibaba. In December of the same year, the State Administration for Market Regulation filed an investigation into Alibaba's suspected monopolistic behaviors such as "choosing one out of two" in accordance with the law. On April 10, 2021, Ali was administratively punished by the State Administration for Market Regulation 182$2.8 billion. However, this is only a punishment from the state, and all fines are also confiscated.
Even if the state fined Ali 18.2 billion, one yard to one yard, Ali did not admit his past mistakes to Liu Qiangdong, and did not bow his head and apologize. Liu Qiangdong, of course, can't swallow this breath.
Until today, the Beijing High Court officially made a trial punishment, JD won the lawsuit, and Ali awarded JD 1 billion in compensation. Liu Qiangdong really came out of this vicious breath that had been accumulated in his chest for more than ten years.
Even since June 2013, when real-name reporting began, it has been more than 10 years!I waited for the righteous judgment. On this day, Liu Qiangdong has been waiting for at least 10 years!
If this kind of thing happened in the United States, do you know what the consequences will be?
The famous Microsoft, in 2000, was directly punished by the United States and split into two!Do you know what Microsoft did at the time?Did you make any mistakes??Microsoft has its own Windows system, so when it installs the system on the computer, it installs its own browser. Trying to monopolize the browser market!At the same time, Microsoft excludes others in many high-tech markets by signing preferential contracts with some companies, giving priority to those companies' software on the system. As a result, a monopoly in many software fields was ensured. In doing so, Microsoft became the boss of the entire United States. No one in the scientific and technological circles or the software world dares to offend it.
If you are disobedient, you may directly ** you, or not give you traffic.
Isn't it very, very similar to choosing one or the other???
If you want to go to Jingdong to open a store, I won't give you traffic here, and you won't have ?!! salesThe principle is the same.
At that time, Microsoft used its position as the leader in the field of computer systems to stifle one potential competitor after another.
It has also stifled countless innovative small companies, all small and medium-sized technologies, if they want to succeed, they are no longer giving priority to researching science and technology, new technologies, but first coaxing Microsoft and settling Microsoft. Microsoft, this move seems to have consolidated its position as the boss, but it has stifled the innovation ability of the entire American technology circle... Subsequently!The United States directly ordered the dismemberment of Microsoft!!Bill Gates, kicked out!Microsoft is directly divided into two separate companies. One specializes in computer operating systems, while the other operates other businesses that Microsoft operates in addition to operating systems, including Office series of applications, Internet Explorer, and so on. If the United States had not imposed such severe penalties, it is estimated that there would not have been so many epoch-making new tech giants in the back of the American tech circle. Google Android, Facebook, YouTube, Twitter, Instagram and other phenomenal products.
If this incident had happened in the United States, Ali would have lost the case 10 years ago.
There's no need to wait until now!!!Of course, Jack Ma has now tasted the price.
It's not just a matter of fining more than 18 billion, but because of getting used to the status of the boss, it has become arrogant, not only executives, but also employees. Thinking that with the status of the market leader, he can endlessly eat small fish with big fish and swallow up competitors;If you can't swallow it, you will be pressed to choose one of the two, and use various methods to stop all latecomers and challengers.
To put it bluntly, these are actually off-board moves, and they are not real strength and technology at all. This kind of arrogance, means, is actually harmful to the company. Obviously, a feeling is that the previous 2003 ** was just born, even if eBay is in full swing, and there are so many bigwigs to support and so much money;
Even if there was no money at the time, Ma Yun and his eighteen Arhats never flinched. Directly with super execution,Beat eBay to the ground.。。 However, this kind of ruthlessness, super execution, is obviously difficult to see now. The company is bigger, bloat is unavoidable, there are more employees, and there are more departments, which exacerbates this change. Execution, it is difficult to directly put !! in placeAll kinds of performances have directly led to the slow progress of Alibaba's innovation, technology, and talents, and the execution is even slower.
Of course, although JD won the lawsuit today, in fact, JD also has this problem.
JD.com, like Alibaba, has been a company for a long time, bigger, and has more employees, but its combat effectiveness has declined, and its execution has declined.
In the end, when a group of rising stars such as a certain sound, Pinduoduo, etc., and the juniors who can play suddenly rise;Even if you react to both of them, you can't keep up with the rhythm, the execution can't keep up, and you can't even keep up with the time to counterattack, and suddenly you are overtaken by !! in an instantReally, a lot of things are really hard to put into words. I don't mean anything else to write this article today, but sometimes, I feel like it's a pity, it's a pity.
If 10 years ago, Ali, who had become the market leader, could really calm down and focus on e-commerce, not thinking about the east and west, not always thinking about entering this industry, entering that industry, thinking of expanding everywhere, and finishing all the business. Do one thing with peace of mind, who can shake the current e-commerce boss !! it
Now it is reflected, and I began to transfer and sell the companies that I had invested in one after another in the past few years, and began to concentrate on my main business. In fact, if you do this earlier, the e-commerce base camp and moat that you have been operating for 20 years will be encroached upon by others so quickly and cross the ?!!
In fact, this incident has also reminded all of us enterprises. Can the business be evergreen and always stand;In the end, it must be the real strength, technology, your execution, your employees' execution, and combat effectiveness. Extra-market tricks can help you once, twice, and it is impossible to keep you at ease all the time. Even if you're the industry leader, you can't !!100 help plan