As the saying goes, "three points depend on operation, and seven points depend on product selection." "On the e-commerce platform, if we choose the right product, then more than half of the products will be successfully sold. So what kind of products are suitable for selling on TikTok?What kind of products will become popular on TikTok?What do we choose on the basis of sellers?So, today let's talk about how to choose products on TikTokI hope today's sharing can help friends in need.
First, the selection of ideas.
Seasonal selection. Don't choose what is in season in the season, preferably two months in advance.
*Chain selection. Communicate with the factories that have cooperated, inquire about the new products developed recently, you can put them on the shelves as soon as possible, and try to choose patented products, the higher the threshold, the more difficult it is for peers to plagiarize.
Competitor store selection.
Select a product that has been new in the past month and has performed well in the data sheet, the shorter the time for the competitor store to be new, the greater the probability that we will surpass it.
* Whether there is an advantage.
It is cheaper to buy on TikTok than locally.
Whether the flow of the product is easy to do on TikTok.
TikTok is a traffic platform, and if the traffic can't be done, this product is very difficult to do.
Whether this product has a successful case of benchmarking on TikTok.
Having a successful case is the bottom line, and if others succeed, it means that this product can be done.
Second, the selection of skills.
*Interval. In many cases, ** is an important factor for consumers to choose whether to place an order for this product, and try to choose some customers who are not particularly sensitive to **.
Of course, the content attribute is better than **, otherwise users will directly go to Amazon to compare prices if they have doubts about **, which will result in only traffic and no conversion.
For example: a pen set at 20 US dollars** is not very suitable, you can't slaughter users as pigs, people will also go to Amazon and other platforms to compare prices, such a comparison, you won't come to TK to buy things at all, and you think you're **.
So**try not to be too high and not too low. If it's too high, no one buys it, and if it's too low, there's no money to make.
Benchmarking products. If you are a novice, a novice who has just entered the game or wants to use TikTok as a side hustle, and you don't want to spend all your time and energy, and you don't know what to choose at first, you can find your benchmark account on TK to see what people are selling, which can be used as a reference.
Something special. TikTok is still entertainment-oriented, our products must be "recognizable" novelty, characteristic products are always the best, and the novelty products themselves come with explosive topics, which is easier to attract the attention of users and generate impulsive consumption.
If your product does not have any selling points and highlights, it will not make customers feel value and attractiveness, and it is difficult to provoke customers' consumption emotions.
Cultural life. TikTok caters to more than 150 countries and regions, and each region has its own way of life. Before we select products, we should first research the customs, consumption preferences, lifestyles and holidays of your target area.
A better understanding of the local area can lead to a clearer understanding of the users and facilitate our product selection. It is necessary to achieve localized selection, otherwise what you think is a popular product is just a fantasy (eg: British people don't like umbrellas on rainy days, but you sell umbrellas in the British area).
High repurchase rate. Repurchase rate = the number of repeat customers in the unit time period The total number of orders.
When selecting products on TikTok, you can choose products with a high repurchase rate. It is best to choose the most cost-effective products, and then provide good after-sales service to increase user stickiness.
3. Which categories to choose?
Drainage products. These products are mainly used to attract customers to the store and increase the ** rate and traffic. For example, hot electronics, fashion accessories, creative home furnishings, etc. (e.g. wireless headphones, fashion bracelets, creative aromatherapy lamps).
Welfare products. These products are usually in a low or low way to entice customers to make a purchase. For example, items, limited-time discounts, buy one get one free, etc. (e.g. phone cases, limited-time beauty products, buy one get one free home goods).
New and exotic products.
These products have a unique design or feature that is able to capture the interest of consumers. For example, personalized customized products, funny and interesting shape creative gifts, special material products, etc. (eg: creative gift boxes, personalized customized T-shirts, wallets with special materials).
Seasonal products. These products are related to a specific season or festival and have strong demand and sales potential. For example, Christmas decorations, summer outdoor products, supplies for the autumn school season, etc. (e.g. Christmas decorative lights, summer beach towels, Chinese New Year red envelopes).
Potential hits. These products may be emerging and promising products in the market. For example, emerging technology products, popular health and beauty products, pop culture-related products, etc. (eg: smart bracelets, popular skin care products, pop culture derivatives).
Peripherals. These products are related to popular brands or well-known IPs and are able to attract fans to buy. For example, celebrity peripheral products, animation IP authorized products, movie peripheral goods, keyword creative peripheral goods for special holidays, etc. (e.g. celebrity clothes, animation character figures, movie peripheral posters).
Fourth, the selection of suggestions for novice Xiaobai.
Avoid categories that are easy to return.
There are many SKUs of apparel products, which can easily lead to an excessively high return rate, and cross-border is basically returnless, because the freight cost is too high.
If the most stop-loss method for returning goods due to SKU problems is to abandon the goods, this kind of loss is generally unaffordable.
Avoid saturated Red Sea categories.
Products such as food, beauty and personal care are too competitive. Generally, it is operated by experienced large sellers, because they will have a stable first-class chain and enough cost to support, and it is difficult to make short-term profits, which is why it is difficult for novices who have just started to persevere, and they are often persuaded to quit at the beginning.
Avoid categories with low unit prices.
Low unit price products (such as mobile phone films, hair rings and other small items) themselves are not highly profitable, it is easy to meet peers to fight with you, you will definitely not be able to beat your upstream merchants, novices are difficult to bear, this kind of products are generally run, novices are difficult to have a stable income.