In the future, there are two types of companies that will have the opportunity to stand out: "small companies" with fewer people and more things, and "short companies" set up to accomplish a short-term mission. How do "small companies" find a niche market? What is the new and peculiar consumption pattern of parent-child families targeting "Generation Z"? Relevant market research shows that immersive consumption has become the focus of the market and young families. Immersive consumption refers to the use of immersive virtual reality technology, participation in themed scenes, and enjoyment of personalized tasks, so that family members can be more deeply integrated into the consumption experience. Under this trend, it can be seen that the importance of entertainment, education and parent-child relationship among "Generation Z" parent-child families has increased significantly.
After exploring and analyzing the three major trends of immersive consumption of parent-child families in the future, the author found that with the continuous iteration of digital technology, the popularization of virtual reality equipment and the reduction of costs, many parent-child entertainment activities have begun to introduce virtual reality elements to create a more immersive parent-child scene experience.
First, the "Generation Z" group in the Internet era is familiar with the acquisition of information and the application of technology, which has a profound impact on the parent-child family relationship and consumption environment they have formed. The application of virtual reality technology has brought a new experience to parent-child entertainment, and the rise of parent-child theme venues has provided a rich and diverse interactive experience and sense of participation, deepened the bond between parents and children, and has educational functions. The increase in the demand for personalized services has met the needs of parent-child families for personalized products, travel and research, and further enhanced the interaction and pleasure between parents and children.
Attention should also be paid to the sustainability of consumption and the avoidance of overconsumption and waste of resources. While pursuing consumer experience, we should pay attention to the quality of parent-child relationship and the value of education, so as to create a positive and healthy growth environment for "Generation Z" parent-child families. The changes brought about by virtual reality technology will profoundly affect the consumption patterns and lifestyles of "Generation Z" parent-child families. The application of virtual reality technology not only brings a new experience to parent-child entertainment, but also provides more opportunities for families to interact and collaborate. Virtual reality educational products are also growing in popularity and are providing children with new ways to learn Xi and transfer knowledge. The rise of virtual reality technology is not only a consumer trend for "Generation Z" parent-child families, but also a powerful tool to stimulate creativity and promote communication between family members. For example, families can explore virtual amusement parks or participate in virtual reality games by wearing virtual reality headsets or entering the holographic projection space to enhance the interaction and entertainment between parents and children. Not only that, virtual reality technology is also being used in the field of education, and virtual labs and teaching applications can provide a richer and more interesting learning and Xi experience as children grow up. Combined with the innovation of virtual reality technology, "Generation Z" parent-child families will be able to enjoy a more immersive and interactive consumption experience in the future. Digitalization has brought more possibilities for this type of consumption, and children's playgrounds on weekends can be transformed into immersive science education venues on weekdays, all of which can be quickly realized through changeable content, including flexibility in content, location, and operation, which is bound to cause changes in the entire industry: starting from individual locations, and then sweeping the entire market. This is the same digital transformation that has been done in most industries in the past.
Luo Junyan, a scholar and child-friendly expert in the UK, said that in terms of the market demand for personalized children's scenes, the consumers of "Generation Z" themselves have grown up in the era of personalized consumption, and customized children's scenes are definitely the first choice for their consumption. In the parent-child consumption scenario, it is the parents who pay the bill, and the children who consume it. "Gen Z" parents are unique.
Second, personalized products have a higher pursuit, creative and personalized products encourage children to develop independent thinking and creativity, especially in Europe, more and more children's service agencies began to pay attention to customization, the age and gender of the children served have conducted in-depth research. Even so, due to the differences in multi-ethnic and religious environments, the relevant services still cannot fully adapt to the preferences of every user. In addition, children are growing up and are highly open to observing the world, so it is important for product developers to observe the world from a child's perspective. In this way, the author derives a concept of inclusive technology and art, that is, thanks to this business model, more children can be exposed to and feel technology and art at an earlier stage, which will help to tap more artists and scientists.
Second, the customized parent-child travel scene meets the interests and needs of "Generation Z" families. Customized study and study tours provide a richer participation experience, allowing participants to experience local culture, activities, and knowledge. Parent-child travel to meet the personalized needs of parents not only enhances the parent-child relationship, but also makes children more involved and eager to explore. Children's institutions also pay great attention to eliminating gender stereotypes about children, which often have a significant impact on children's later development. In the past, a large number of children's entertainment products encouraged boys to play STEM (science, technology, engineering and math education), such as mechanics and car building, and girls were often encouraged to "do" work within the family (baby care). This is also the point we need to think about at present, that is, how to break the stereotyped thinking and develop some multicultural children's service products. Secondly, amusement also plays a significant role in children's intellectual development, and the demand for entertainment and education is still the most important issue in this field. In addition, more and more collisions are taking place in such immersive experiences, such as art and technology, city and nature, Chinese and Western.
The third is the rise of immersive consumption in parent-child families, which undoubtedly brings more fun and experience to "Generation Z" families. As we pursue excitement and entertainment, we need to think about the impact of this consumption pattern on the environment and resources. When selecting immersive consumer activities, we try to choose products and services that are environmentally friendly and encourage companies to adopt more sustainable development measures. At the same time, we should cultivate children's consumption awareness and financial management concepts, and guide them to make rational choices and moderate consumption. Long-term satisfaction and well-being can only be achieved by finding the right way to balance enjoyment and sustainability.
The author is a 2050 volunteer, the initiator of the China Academy of Art's Pinge Creative ** Scholarship, and the founder of Pinge).
*: China ** Daily Author: Liu Zhiliang.